Corporate Brand Guidelines
Table of Content This is what you will find in this document:
How We Look ........................................................................................ 3 Corporate Logo ................................................................................... 4 Graphic Elements ............................................................................. 10 Typography ........................................................................................... 12
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How We Look
Innovative - we are pioneers in a fast-growing industry, we create new opportunities both for the lottery and online gaming industry Definitive - we provide the best possible business and technology solutions, being a strong and reliable partner to grow a business with. And we are proudly declaring it. Professional - our product and services are highly professional, reliable, flexible and scalable to meet variety of customer’s needs and requests and it should look like such. Exceptional - both our vision and voice are bright and loud enough to be outstanding, showing and saying more with less.
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Corporate Logo
Our Logo Our logo is the key element of our visual identity. It combines clean readable typography, lotto ball and shooting star to bring the idea of innovative solutions for the lottery business we provide. It has distinctive shape and bright colors and should always be communicated as whole visual group. Adding the slogan is highly recommended, although not obligatory.
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Logo Clear Space and Placement The minimal whitespace around the logo that should be provided at all times is defined by the height of the letters in typography element of the logo. The primary positioning of the logo is in top-right corner. Also top-centered is a preferable choice for positioning.
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min-width of 80mm or 200px
2 min-width of 40mm or 120px
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min-width of 30mm or 80px
Logo Sizing Guidelines 3 variations are acceptable: No.1 is recommended for large-scale graphics and should not be used for images smaller than 80mm or 200px. No.2 is for general purposes and should not be used for images smaller than 40mm or 120px. No.3 is for special use only, recommended for smaller size images and should not be used for images smaller than 30mm or 80px. 6
Color1 #8FB723 C53 M6 Y100 K0 Pantone 376C
Primary Colors
Color4 #444444 C0 M0 Y0 K70 Pantone 425C
Color2 #1D70B7 C85 M50 Y0 K0 Pantone 300C
Color3 #87BBE6 C50 M15 Y0 K0 Pantone 291C or 35% of Color2
Secondary Colors
#061A3F C100 M85 Y30 K50
#0A497C C95 M75 Y20 K10
#009344 C85 M10 Y100 K10
#00A79D C80 M10 Y45 K0
Our Colors Being definitive and exceptional in our brand identity allows us to use bright vivid colors
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Logo Color Combinations We use several color combinations for different backgrounds.
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LOTTOTECH The Lottery Platform
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Logo Usage Guidelines 1. Do not change fonts or shapes of the graphic elements of the logo. 2. Do not rearrange the graphic elements. 3. Do not stretch the logo 4. Do not alter the colors. 5. Do not add special visual effects 6. Do not use the logo on complex background images
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Graphic Elements We love circles. And we love our star sign. Play with them responsibly.
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Our Award-like slogan
Our colorful lines made of sectors of color circles
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Typography
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Segoe UI Light
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Segoe UI Bold
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Segoe UI Regular
Corporate Font For Print We use Segoe UI Light for primary headlines, Segoe UI Bold for secondary headlines and emphasizing and Segoe UI Regular for body text.
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WeblySleek UI Light
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WeblySleek UI Semibold
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Arial Regular
Corporate Font For Web We use WeblySleek UI Light for primary headlines, WeblySleek UI Semibold for secondary headlines and emphasizing and Arial Regular for body text.
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Presentation Templates
Corporate Templates for MS Word and MS PowerPoint We use use our company templates for any communication. You can find them attached with this document or you can request them from our design or marketing team.
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Calibri Regular
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Calibri Bold
Alternative font and company name in written communication In Microsoft Office products we use Calibri Font Family. We write our company name LOTTOTECH always in capital letters.
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For further questions please contact: Bozhana Nesheva Art Director email: bozhana@lottotech.com mobile: +359 885 000 883 skype: bozhana.nesheva
www.lottotech.com