The Dirt - December2013

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BMX Australia has launched the BMX Australia App for Apple and Android smart devices as it continues to offer its members the most up to date and current technologies keeping its members and the BMX community connected and informed. The free App is available in the iTunes Store for iOS devices and in the Google Play Store for Android devices. BMX Australia’s General Manager Mark Louis said the creation and development of the App adds another platform for its members to stay connected and be engaged. “It was a natural progression of our digital strategy to offer an App to our members and fans of BMX,” Louis said. “The internet is changing the world, the devices we use and the way we communicate. The challenge for BMX Australia is how we leverage our presence in the new market place. The BMX Australia App houses all social media, BMXATV, live results, events, and membership and allows users access on any device any time and anywhere. As we move into the next digital age of content management, The BMX Australia App provides a platform for the future commercialisation of our own exciting content.” What sets this App apart from others is that there is something for everyone and for every application within BMX. Clubs can utilise the App to sign on members at their club events

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