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Spring Back I
1. Watches We are not talking Rolex and Seiko, but in terms of somewhat affordable timepieces, many people are rocking either G-Shock or Nixon on their wrists. These two brands make some of the highest quality watches for a price that will not leave you broke. Both Nixon and G-Shock appeal to the younger generations, making watches that boast bright colors as well as more modern designs, that many would consider something out of Star Trek. These two brands are in fact very different in the purposes they serve and the consumers they attract. I own both a Nixon and a G-Shock and can definitely tell a difference between the designs of both. Nixon has many designs with the surfer and the ocean in mind. The “Lo Down” for example, utilizes a digital screen that not only tells the time but the tide and lunar stages as well. What I really like about Nixon is their range and variety of watches they have, from simple designs mixed with endless color schemes, to high-end executive wrist watches that can compete with age-old watchmakers such as Rolex. G-Shock on the other hand I found to be very traditional in its designs. G-Shock prides themselves in making watches which are indestructible and “shockproof.” Their designs are rugged and consistent, making it easy to spot a G-Shock watch. G-Shock has created certain design elements that appear in almost every one of their watches, making G-Shock an iconic, modern watchmaker. It has created watches for various collaborations, including the US Military, as well as an array of limited edition watches.
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2. Snapbacks
You have probably seen many people wearing brightly colored hats that have a series of holes and pegs that connect them in the back with an iconic “snap” sound, that gives snapbacks their name. Popular because they generally cost less than fitted caps, the one great trait of a snapback hat is the ability to fit any head with any hairstyle. Snapbacks have currently been trending in the past couple of years and have become extremely popular in the past year. Snapbacks are considered retro because they were popular among football fans back in the 60’s, but today’s brands are giving snapbacks a modern twist. One of the main reasons snapbacks have gained popularity among the younger generation is because many celebrities have brought snapbacks into the fashion spot light. From rappers such as Big Sean and Tyga, to athletes such as Kobe Bryant and Lebron James, snapbacks have definitely taken the fashion world by storm.
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3. The Hundreds This high-end Los Angeles based empire has been around for just over seven years, and The Hundreds has become, as they like to say, “HUGE.” Currently, The Hundreds clothing is stocked in over 350 major cities around the worlds, and the company is infamous for selling goods in limited quantities at only the most exclusive boutiques around the globe. Similar to Primitive, The Hundreds designs are inspired by the California lifestyle and resemble traits of California’s culture. Their most recognized badge is The Hundreds bomb logo, which depicts a cartoon-like bomb with a lit fuse. You can see their logo printed on almost all of their graphic tees, denim, wovens, fleece, outerwear and accessories. The designs are colorful and have a sense of nostalgia mixed with a modern perspective. The Hundreds focuses on the surf culture of the 1980’s, skate apparel of the 1990’s, and street wear that has become popular in the past decade. Due to the limited quantities and the exclusivity of the clothes, the low supply and high demand translates into expensive prices. Just be ready to shell out hundreds for The Hundreds. It is hard to predict what this brand will put out next, but just know that The Hundreds is HUGE.
4. Primitive Primitive is a fresh new brand originating from California. If you are looking to rock some high quality threads similar to those of the brands Diamond Supply Co and The Hundreds, definitely check out Primitive. Created by professional skateboarder and California native Paul Rodriguez, Primitive boasts innovative designs that reflect California’s unique culture. Although this is a new brand, Primitive has various original designs mixed with collaborations with some of fashion’s most well-known brands. Primitive is anything but primitive.
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