News HASBRO
CHRISTMAS WITH Bumblebee The new season will be richer than ever for the Hasbro franchises. To learn more, LM has interviewed Moris Calasso, Director Consumer Products EMEA - South HUB at Hasbro In addition for 2018 are the new collectible Hasbro: Lost Kitties and Lock Stars. Who are the Lost Kitties? They are a large family of kittens who love to hide... in milk cartons. In fact, the package is just a small carton of milk, in which inside there are many small characters to collect. Lost Kitties, just two weeks after its launch, was already in the top 50 of NPD, where it currently resides in a stable way at the number #11. (source NPD – week 34 2018) Lock Stars, recently launched in the back to school market, promises to reach, if not exceed, the performances of Lost Kitties: these are collectible locks, exchangeable and always to take with you! The Lock Stars consist of two pendants, two keys, a character and a surprise mini padlock, with more than 48 to collect! Both brands have a strong potential in terms of brand extension, given the modern and attractive graphic design, the target kids and the strong trend of collectability.
Moris Calasso What are the highlights from Hasbro brands for this fall/winter? The flagship property for this fall/winter 2018 is definitely Transformers. For the first time, the film arrives in cinemas at Christmas with an exciting new adventure, this time in a different way: with nostalgic references to the 80s and a light and more ironic tone. In other words, it will be a story for the whole family, with a completely new cast, starring Hailee Steinfeld and John Cena. Transformers is also a successful animated series: from October the new series Cyberverce arrived on K2, dedicated to the core target age group 5-12 years.
While on Pop Tv the series aimed at our pre-school target Rescue Bots continues and on the YouTube channel the digital shorts of Transformers Generation continue as well.
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Which category of merchandise do you intend to concentrate on? Both locally and internationally, we aim to strengthen our business in the food&beverage category. We want to consolidate and capitalize on the close collaborations we have had in recent years to develop major RDF projects with large retail chains.