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Other exciting activity in the Italian market this year includes a 1000-piece puzzle from Ravensburger, innovative electronics from Teknofun and stylish storage and lunchware products from Stor.
strategy and battling game release on smart devices. Pokémon Masters, launched this summer, enables players to team up with famous Trainers for thrilling Sync Pair battles in a unique, all-new region.
The hugely successful Pokémon GO continues to introduce exciting new elements, the latest being this summer’s mission to battle the mysterious troublemakers Team GO Rocket and purify their shadow Pokémon. Looking ahead, the highly anticipated new games Pokémon Sword and Pokémon Shield launches exclusively on Nintendo Switch on 15 November. New tie-in TCG and plush are among the associated products coming for the release, including Wicked Cool Toys’ interactive and touch sensitive My Partner Pikachu and Flame Action Charmander featuring light, sound and fiery flame action! And further forward, 2020 sees more exciting innovation with two new apps. Cloud service app Pokémon HOME will allow fans to manage their Pokémon collection across multiple games, whilst the much-hyped Pokémon Sleep aims to turn sleeping into entertainment, with sleep time affecting game action. And following the popularity of the POKÉMON: Detective Pikachu movie, a new Detective Pikachu game for Nintendo Switch is in the pipeline.
Pokémon by Bershka On a global scale, Pokémon expanded its successful collaborations with leading fashion retailers H&M and Zara and began a new collaboration with Berskha. Zara Kids extended their line with more new products available this year. In May here were retail tie-ins with: H&M for kids’ apparel, and Bershka for adults, supported with in-store point-of-sale displaysand a promotional photoshoot. Primark stores across Europe stocked an exclusive range of women’s apparel featuring denim jackets, T-shirts, hoodies and sportswear, all featuring iconic Pokémon characters, created by urban lifestyle companies Difuzed and Global Brands Group. The collection was supported at launch in May with a powerful campaign featuring a styled photo shoot, online support and branded point-of-sale displays. A partnership between mobile game developer DeNA and The Pokémon Company saw a new mobile Pokémon
Pokémon Sword and Pokémon Shield for Nintendo Switch
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