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Trends
DANCE
ALL FOR THE LOVE OF DANCE By Rossella Arena Dance is a much-loved sport and a constant source of inspiration for people of all ages. Let’s discover the latest products dedicated to dancers and dance fans. Dance has always been one of the most loved and practiced sports activities. It is also an art form, capable of inspiring discipline, elegance, freedom and fun in those who practice it. Here are some companies and products dedicated to people who are inspired by or engaged with dancing. Non posso, ho danza (I can’t, I have dance) is a clothing and accessories brand that caters to professional dancers and dance lovers. It was born from an idea by Carlotta Pia, dancer and ballet teacher, in collaboration with parents Roberto Pia, fashion designer for thirty years and Rossella Michelini, copywriter. Sales are mainly concentrated on e-commerce but the brand is distributed in Italy, Europe, Mexico and Japan. Their success is mainly due to the stylistic choice not to confine
Non posso, ho danza (I can’t, I have dance)
the products to the rehearsal room, the daily life of the studio or the work of the dancer. The main line is Dance Wear but also Street Chic, which makes it flexible for use by dancers at any time of the day (school, free time, evening, at the theater, etc). The products are also chosen by dancers’ parents, former dancers, teachers and simple supporters of dance or e-brand. The age range is broad, from 7 years up to adults, with a focus on the 1022 target. In addition to the sportswear lines there is a Bags Collection, with bags dedicated to the sport and with a choice of products ranging from industrial to artisanal. The brand is currently expanding with the development of a Home Decor line, for which the creators are currently looking for licensees. For now it includes complete style guides with logos, images and phrases, which express and evoke a deep love of dance. For the new fall winter 2020/2021 dance wear collection, the brand has chosen soft and elegant colors such as white and pink, in combination with black. Tutete is a brand for the very young, created in Spain in 2007, an extremely successful endeavor. The company initially started by selling personalized pacifiers: today it offers over 3500 customizable products of various types, for children from 0 to 6 years old. In recent years they have expanded to over a thousand physical stores in Spain, Italy and Portugal and have become exclusive distributors of other brands. Tutete give a lot of space to dance-themed products, both through a line based on their logo that portrays a little dancer, and through the products of
Non posso, ho danza (I can’t, I have dance)
Tutete some of the brands they collaborate with, such as Mimi & Lula and Micumacu. Aisy Dance is another Spanish brand, focused on professional clothing for dancers. Its strengths are sustainability (it uses organic and certified fabrics) and stylistic research, attentive to the small details that embellish the classic dancers’ garments. In the new collection there are the Odette leggings, characterized by cute bows on the ankles, the Swanilda leggings, the classic Myrtha body with criss-cross
