Licensing Magazine October 2020 ENG

Page 146

146

Events

CARTOON FORUM

The future of European animation at Cartoon Forum 2020 By Rossella Arena Cartoon Forum 2020, from 14 to 17 September, took place entirely online for the very first time, but there was no shortage of innovative and interesting projects. Here are just some of the shows, pilots and concepts that had the most positive reactions at this major animation showcase. Cartoon Forum is one of the most anticipated events in the world of animation every year, with new and interesting projects coming from all over Europe. This year, due to the necessary restrictions brought about by the coronavirus pandemic, the event took place entirely online.

Tiny Island At the 2020 forum, 80 projects from 22 European countries were shown, representing a budget of about 327.2 million euros, and 445 hours of animation. Although it is now over, the various pitches can be accessed on the web until 15 October, using a personal login. The pre-school projects in particular were notable for their bright colours, energy and themes of adventure, tenderness and fun. Tiny Island, for example, is a 3D French project about a charming and delightful island. Creator Greg Grabianski and

director Guillermo Garcia Carsi explained that the show’s heroine Tiny is always ready for adventure in this big world, especially when her new friends need her help! Tiny Island immediately established itself among the top 10 projects gaining the strongest response during the event. Relè is an Italian project in 3D and 2D, whose hero is a mouse, who appears in stories that reflect the fantasy and wonder of children’s imaginations. The author Alessandro D’Osualdo stated: “The series was built on a character who had already obtained wide feedback in various fields (including educational, advertising, art publishing and social promotions) and who was developed and tested with the help of professionals in such areas as teaching, marketing and communication.” Hanna & Nana is an Irish project whose producer John Rice said that within a few days of the presentations they were inundated with shows of interest. In each episode of this show the two Flip’s Fantastic Journal

Hanna & Nana main characters, a grandmother and her granddaughter, take care of an animal in difficulty or look after the environment. The creator of Flip’s Fantastic Journal, Angelo DeCesare, has explained that the show is based on a series of books that address part of the school curriculum and have been used in the United States for many years. DeCesare drew the characters with simple shapes, so that children could easily copy them. They are also adaptable for many types of license. Calypso Cruise is a French 3D project from Redfrog studio about a cruise ship designed for exhausted soft toys who come on board to have a rest. The show is named after Calypso, the teddy bear cruise director (and daughter of Captain Teddy Daddy). The series aims to convey values ​​such as taking care of others and respecting them, in between a lot of fun and adventure. It is a project that can be adapted to numerous contexts, such as social media (including music, viral videos


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Articles inside

KIDZ GLOBAL What are the world’s most popular kids’ entertainment brands? Which are the 2020 trends?

16min
pages 154-160

DANCE All for the love of dance

4min
pages 152-153

CARTOON FORUM The future of European animation at Cartoon Forum 2020

13min
pages 146-151

Entertainment

8min
pages 142-145

PUBLIC AND TERRITORIAL BRANDS The strength of public access and regional brands

6min
pages 134-137

WORLD LIBRARIES The best libraries around the world

8min
pages 130-133

SOCIAL MEDIA The new life of brands on social networks

6min
pages 138-141

FRANCHISING Franchising and licensing. Differences and similarities

43min
pages 108-129

OMNICHANNEL Omnichannel future: the integration between online and offline

4min
pages 106-107

PERRY ELLIS INTERNATIONAL What’s new for EMEA and Asia

4min
pages 102-105

E-COMMERCE Social-marketers, instagram and tik tok expand their market

4min
pages 100-101

FESTIVAL OF LICENSING The global licensing big reunion

4min
pages 98-99

TEAM MARKETING Uefa Club competition licensing programme

7min
pages 94-96

BOLOGNA KIDS LICENSING TRADE FAIR Bologna 2021: focus on kids

2min
page 97

PLAY AROUND A new player in the toy industry

2min
pages 92-93

CICABOOM It’s time for a new group of mythical heroes...the Letrabots

2min
pages 90-91

Retail

2min
page 89

TEEN TV The new european Teen TV is online

4min
pages 84-88

IGT - COOL THINGS A new creative factory

2min
pages 82-83

WILDBRAIN CPLG What’s new in Wildbrain CPLG portfolio

3min
pages 80-81

EL OCHO LICENCIAS Y PROMOCIONES El Ocho view on the future

6min
pages 74-77

XILAM The rich animation portfolio by Xilam

4min
pages 72-73

ETS LICENSING Combining tv and digital for an offer adapted to the consumer evolution

10min
pages 66-71

Interview

5min
pages 62-65

ATLANTYCA ENTERTAINMENT Hello Maestro, the edutainment pioneer

2min
pages 78-79

RAINBOW 25 Years rolling and roaring 44 Cats

4min
pages 60-61

SANRIO A new season of friendship

6min
pages 54-57

MAURIZIO DISTEFANO LICENSING An even richer portfolio with many news to create fast sell-out products

6min
pages 46-49

BOING SPA Re-launch plans for Boing’s portfolio

4min
pages 58-59

Interview

7min
pages 50-53

ACAMAR FILMS Bing plans long stay in Italy as pre-schoolers take him to their hearts

4min
pages 44-45

STUDIO 100 MEDIA New plans for 2021

8min
pages 36-39

TEAMTO 15 Years of growing success

4min
pages 40-43

MONDO TV MeteoHeroes: saving the planet - and that’s just the start

6min
pages 32-35
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Licensing Magazine October 2020 ENG by BM srl - Issuu