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good quality fabrics and patterns, inspired by children’s illustrators. One of the more recent projects is an audiobook FABA, packaged in one of a kind audio box with an Olga the Cloud puppet for listening to their stories.
PERFECT SYNERGY BETWEEN RAI RAGAZZI AND MONDADORI
Together with the capabilities of the producer Enanimation, the foundations were already set to create a television IP that had both the added value of a publishing background with high-quality artistic elements, and an evergreen consumer product potential that could last a long time, not just for a brief season. This vision has been reinforced with the appointment of Nicoletta Costa herself as the artistic director of the television series. These foundational elements have led high-level partners such as Rai Ragazzi, first, and then Mondadori, to join the project from its inception. For a preschool property, having a partner like Rai Ragazzi on board means being at the peak of quality TV. Rai’s channel Rai Yoyo is the number one Italian broadcaster for the preschool target – and is behind all the top preschool shows in Italy today. The content that Rai Ragazzi offers its
young viewers is also synonymous with quality and safety for parents. And last but not least, with the Rai Play streaming platform, which its millions of subscribers and programming dedicated to children, the reach of its target audience is even stronger and more accessible. With Mondadori, on the other hand, the development of the Nina & Olga IP is part of a very ambitious publishing project which sees six new books launched since last September. Two volumes authored by Nicoletta Costa have been distributed in bookstores on the eve of the television launch; while the other four, inspired by the television series, are out since the first week of November. In 2022, the plan is to release a further six titles, created by both the author as well as the television series. This combination of books illustrated and written by Nicoletta Costa, and books based on the TV series under the same brand, Nina & Olga, is a winning strategy. Not only does it allow you the IP to stay anchored to its original editorial context, continually renewing its content, but it also keeps the books directly linked to the television series.
AN INTENSE CALENDAR OF EVENTS AND PARTNERSHIPS
The fame of Nicoletta Costa, together with
the partners involved, made it possible to immediately launch a promotion and communication campaign at the highest levels. Starting from the presence of Nina & Olga at the Turin Book Fair, where she is the star of several events and appointments throughout the entire Fair, and continuing with Lucca Comics & Games, one of the top events for young audiences and families, where Nina &
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