Contents
10
Cover story 12
THE POKÉMON COMPANY INTERNATIONAL The Pokémon Company International increases its presence in Italy
News 46
PANINI The 2020 Panini brand licensing plan
50
RAINBOW 44 Cats’ success keeps growing
News 16
VIACOMCBSNETWORKS A global leader
Interview 54
GRUPPO ALCUNI Content tailored for a fastchanging market
74
News 58
62 26
Interview 20
PLANETA JUNIOR Focus on the future
26
SANRIO Meeting with Silvia Figini
MONDO TV CONSUMER PRODUCTS From a brand new innovative tv series to a big children’s classic: the winning combo of Mondo TV
34
WILDBRAIN CPLG WildBrain CPLG: creativity that really stands out
38
EL OCHO LICENCIAS Y PROMOCIONES A landmark in Spain
40
ETS LICENSING Innovation, tradition and strategic partnerships
ATLANTYCA ENTERTAINMENT Berry Bees: spy story and fashion
64
MAURIZIO DISTEFANO LICENSING An agency that answers to all needs
66
TEAMTO Mighty Mike: the funniest pug on tv ready for licensing
News 30
HASBRO Hasbro plans for the future as the new big entertainment company
40
News 68
CICABOOM The conquest of Letrabots
70
SBABAM Sbabam makes news on the newstands!
72
WSC From digital to licensing
74
PREMIUM LICENSING New fashion inspired by classic characters
76
IMC TOYS Cry Babies. The new licensing hit