40
Focus on
Cry Babies Magic Tears Tv Series are being successfully broadcasted in DISNEY CHANNEL in SPAIN, FRISBEE in ITALY, MY TF1 in FRANCE, TELEVISA in MEXICO and more to come. By now the TV series is made of 4 seasons, for a total of 100 episodes, with a target 3-6 years old. CRY BABIES MAGIC TEARS, 3D animated series of friendship, empathy and teamwork for kids 3-6 years old. Each episode has its own standalone narrative, where the babies invite you to see their world through their eyes –a world where tears are magical! Tears are not always special, just those triggered by positive emotions such as love, happiness or guilt, which is what this series will highlight to kids. CRY BABIES MAGIC TEARS & CRY BABIES dolls are ranking in the top NPD and reporting great results in many markets, and the content is supporting toys. On the basis of this success, IMC TOYS has decided to develop a Licensing Programe based on this IP. There are already several licensees partners on board, as Panini, Stor, Dolci Preziosi, T&U, Erve, Mondo, Ravensburger, Global Brands, Air Val, Rubies, Fotorama, Editorial Vertice, Wabro, Intek among the others. Territories ready for the 2019-2020 business development plans are Iberia, Latam and Italy. Following, the next objectives will be Greece, Poland and CEE Markets. Finally, in France, Germany and Russia, the licensing program has already debuted.
CLEMENTONI: THE MAJOR IPs FROM NETFLIX TO CINEMA In the midst of an increasingly crowded and unvaried market, Clementoni has not only always used licensing as a strategic lever, but also exercised great discernment in its choice of partners so that its product offering constantly reflects the latest trends. And 2020 will be no exception to the rule! Actually, it is going to be a bumper year… Courtesy of Netflix there are some exclusive jigsaw puzzles coming which are based on Stranger Things and Money Heist – the first and third most watched series aired by the media platform with an
audience of 64 and 44 million spectators; these dramas were a worldwide success and a fourth series (of both) is in the pipeline for 2020. A line-up of complete jigsaw puzzles is bound to become a huge favourite with fans of Peaky Blinders and its compelling atmospheres; this cult programme has acquired legendary status over the years and its historical and aesthetic appeal is masterfully captured by the jigsaws. In the year of the European Championships, football enthusiasts have a lot to look forward to because, after versions for Juventus and Naples, there is now a jigsaw puzzle for the invincible Liverpool team which recently won the Champions League and also holds the title for the Premier League To complete the offer, Clementoni has images from Mordillo, the brilliant cartoonist who passed away in 2019 and who saw the world in all its beauty and irony through his own distinctive
Clementoni X Hello Kitty lens; then there are fantasy settings from Magic: the Gathering, and, for smaller kids, there is a topical theme of Mother Nature with magnificent images from the National Geographic, not to mention a comeback from Hello Kitty which joyously celebrates its 45th birthday with a new series of cartoons, a launch on Netflix and a new film out in cinema halls. Last but not least, also Cinema is the portfolio of Clementoni. Frozen 2 and the two remarkable sisters who, after the latest Disney film came out at Christmas, are now the main characters in an extensive and well-designed Art&Craft range. In 2020, the Minions are back on the silver screen with The Rise of Gru – and our lineup of exciting scientific experiments and a brightly coloured range of jigsaw puzzles are both out on the market.