Page 1

N.01 LIVING THE BEAUTY: A MEETING WITH UGO NESPOLO

TECHNOLOGY AND ADRENALINE: LAMBORGHINI, THE SYMBOL OF LUXURY SPORT CARS

THE ART OF FOOD: EATALY THROUGHOUT THE WORLD

FAMILY AND ENTERTAINMENT: IGINIO STRAFFI TELLS ABOUT RAINBOW

THE BEST OF ITALIAN LIFESTYLE

IN PARTNERSHIP WITH


4

EDITORIAL

Dear Reader It often happens to me during my travels, business and pleasure, that I meet foreign friends who tell with enchantment of their memory visiting a city of art in one of the many regions of Italy, or talk about where they dined very well in such an Italian restaurant, rather than the latest object of design and fashion trend launched by one of the fashion week in Milan. How much wealth, beauty and quality there is in our country and what we need is a way to spread and enhance more our companies and our heritage of beauty. This reflection gave rise to the idea of this special insert, ITALIAN GOLDEN BRANDS, which showcases the best of Italian production by combining it with a logic of experience and creating similarities between the products of the Italian life style. I liked to share the project with BM, who immediately joined and made it his own and decided to publish this special insert at the occasion of Brand Licensing Europe. Together, we wanted to create a visual path between food and wine in the Art of Good Living; furniture, fashion, design and the museums of Living Beauty, the world of sports, motors and technology grouped together in Adrenalin and Technology, and finally to the world of play, creativity and fun, which we call Family and Entertainment.

DIGITAL VERSION

We invite you to enjoy this special journey with us. Simona Abriani Porject Manager of Italian Golden Brands

FOLLOW OUR DAILY NEWS ON: licensingmagazine.com brands-magazine.com

ITALIAN GOLDEN BRANDS is a SPECIAL INSERT of LICENSING MAGAZINE

SOCIAL @BM_BrandsNews

PUBLISHER BM Srl EDITOR-IN-CHIEF Daniele Passanante GRAPHIC DESIGN Francesca Wolfler CONTRIBUTORS Cristina Angelucci, Chiara Pellegrini, Nepal Campagna, Neal Hoskins, Simona Abriani. English Corner PUBLISHING, ADVERTISING AND ADMINISTRATION BM Srl Piazza Statuto, 3 - 10122 Torino, Italy Ph. +39 011 8131579 info@bm-eu.com www.bm-eu.com

@BMLicensingNews @Licensing Magazine @BM_BrandsNews

IN PARTNERSHIP WITH

PRINTING Pixartprinting SpA, a Cimpress Company Via 1° Maggio, 8 - 30020 Quarto d’Altino VE, Italy The editorial staff has taken every care to obtain from copyright holders the authorization to publish the pictures in this issue. In any cases where this has not been possible, the editorial staff would like to make it known that they are available to eligible parties to settle any amounts that are owed.

Trade publication registered at ROC

Number 25906


CONTENTS

14

48

47 34

13 14 18 20 22 24 26 28 30

33 34 38 42 44

EXPERIENCE BEAUTY Interview: Ugo Nespolo Alessi Luxury Living Gruop Nina And Other Little Things Miniconf Italian Cultural Heritage Tvboy

THE ART OF FOOD Interview: Nicola Farinetti Brooklyn Parmigiano Reggiano Baci Perugina

48 52 54 56 58

61 62 66 68 70 72 74

CP 77 78 80 81 82

TECHNOLOGY AND ADRENALINE Interview: Katia Bassi Ducati Pininfarina Segno AC Milan Panini

FAMILY AND ENTERTAINMENT Interview: Iginio Straffi Atlantyca Clementoni Gruppo Alcuni Mondo Tv Gormiti

COMPANY PROFILE CleanPaper Atlantyca Rainbow DIC2 Premium

5


6

EDITORIAL

Brand Licensing Europe celebrates 20 years! Since the last 20 years, Brand Licensing Europe is absolutely the reference event for international licensing industry, announcing at every edition the latest trends and hottest brands. Professionals from all over Europe meet every year in London to finalize new deals and strengthen their network. To go in deep with the latest novelties of the next edition, we interviewed Anna Knight, Brand Director del Brand Licensing Europe.

It’s your 20th anniversary. How are you celebrating? We love the licensing industry and are beyond grateful to the exhibitors, visitors, partners and sponsors who’ve made it possible for us to celebrate 20 years in this industry. We will be celebrating by honouring those people who have been with BLE from the very start. We will also be running a brilliant 20-day giveaway in the run up to the show with amazing prizes provided by our exhibitors. Keep your eyes peeled!


EDITORIAL

How has BLE changed over the last 20 years? BLE has changed a lot in 20 years ago. We originally launched as Brand Licensing in 1999 - a small hotel-based event in London. We moved to the Business Design Centre, then Earls Court and then to Olympia, which has been home ever since. In that time, we have become a well-established date on the licensing industry calendar attracting key industry players from all over Europe and the show was re-branded as Brand Licensing Europe in 2007 to reflect the international nature of its exhibitors, properties and visitors. 37% of all attendees to Brand Licensing Europe are international visitors. We wouldn’t be here without our partners, exhibitors, sponsors and visitors, so can I say thank you to you – BM and LICENSING MAGAZINE – for being such a supportive global media partner, not only to BLE but also to our sister shows Licensing Expo in Vegas, Licensing Expo Japan and Licensing Expo China. Why does the licensing industry feel it’s so important to attend? The three pillars of any great industry event are the sourcing, learning and networking opportunities an organiser provides to visitors and BLE is the only event where the entire European licensing industry can access this. That’s what is fundamentally unique about it – it’s the one place every year where the European industry can come together to sound out new licenses, get a heads up on the brands that are going to be huge over the next 12 months, network with over 7,500 retailers, manufacturers and brand owners, and get up to speed with the key industry trends that will affect their business. There will be 280 exhibitors, over 2,500 brands and over 7,500 visitors in the halls this year. What’s new at the show this year? There are a lot of new and exciting things happening at BLE this year. We’ve changed the floorplan – so we are now in the National and Grand Halls at Olympia for the first time. This means that all our exhibitors are on the same level, increasing their discoverability and making it easier for visitors to be inspired by licenses they may not have otherwise seen. Our theme for 2018 is food and beverage (F&B). It’s one of the

fastest-growing and most robust categories within licensing. The theme will be carried through the entire show, from keynotes and seminars to celebrity appearances, cook-offs, demos and on-stand sampling. We have expanded this year’s License This! competition to two categories, with winners in both brand & design and character & animation. Last year’s winner was a wonderful children’s animation called Ioguis. Since exhibiting at the show, Ioguis now have an executive producer in LA, who is pitching the brand to broadcasters, and they are hoping to sign a publishing deal soon. As part of their prize, they won a free booth at this year’s show so we’re really looking forward to seeing them again and watching the brand grow further. And finally, we are launching the Italian Pavilion, which will be strategically located in the main hall between the bar, the Licensing Academy theatre and the restaurant, so it will certainly be visible and busy. The Italian licensing market is the ninth biggest in the world, worth 1.9 per cent of all retail sales and the third biggest in Europe behind the UK and France so it was important that we recognise this. Exhibitors in the Pavilion currently include AEX Italia, Movantia, GruppoAlcuni and De Agostini Publishing Italia.

Brand Licensing Europe takes place at Olympia London between 9-11 October 2018. Visitors can register for free online at https://bit.ly/2M5t8Gn.

7


8

EDITORIAL

LICENSING TRENDS IN ITALY In order to identify trends in the licensing market and further understand the evolution of markets and consumer behavior, we interviewed Roberta Nebbia, Managing Director of Licensing Italia, and at the same time collected the most significant data from the Brand Licensing Europe Special Report 2018 produced by License! Global in collaboration with Brand Licensing Europe. Roberta Nebbia, Managing Director of Licensing Italia

Roberta Nebbia explains that the global licensing industry is growing and the numbers confirm this. The most recent global data, the result of research conducted by the worldwide association LIMA (Licensing Industry Merchandisers’ Association) represented in our country by Licensing Italia, confirm that global sales of licensed products reached 271.6 billion dollars in 2017 with a growth of 3.3% compared to 2016. The growth of the sector also seems to have been confirmed for our country, although it is lower than in other European markets and, as shown by the LIMA Annual Global Licensing Industry Survey 2018, Italy ranks eighth in the world licensing ranking after the USA, UK,

Japan, Germany, China, Canada and France and represents the fourth market at a European level. At international level, Entertainment/Character represents the most significant licensing area with 45% of total Retail Sales followed by Corporate Brands (21%) and Fashion (12%) and Sports (10%). It is interesting to note the results of the research “Italian Licensing Industry Survey 2017” conducted by PwC in collaboration with Licensing Italia. In Italy there is a different composition of the licensing sector compared to the level that is recorded at a global level: Fashion represents 52.8% of the market while the Entertainment/Characters stands at 15.3% followed by the car industry at 8.7%.


10

EDITORIAL

The Brand Licensing Europe Special Report 2018 also shows that consumer spending and the licensing sector is on the rise throughout Europe, but with differences between countries as each country is influenced by unique cultural, political and socio-economic factors. For example, in Germany classic characters have a greater impact than in other European countries. Spain, Italy, France and Germany are the most influential markets in Europe and are all positioned within the top 15 world markets for licensed products. Italy in particular is considered to be a point of excellence for fashion and high-end clothing. The “Made in Italy� logo is synonymous with high quality and Italian luxury accessories are among the highest prices in the world. It is therefore not surprising that most of the revenues from the licensing of Italian brands come from sales abroad. The Fashion area represented in the national market the most important percentage of the Licensing sector, as indicated by the research of PwC and Licensing Italy. The demand for luxury goods continues to grow in countries with developing economies such as China, India and Brazil and Italian companies are focused on these markets which are seen as having new opportunities. Even in non-luxury sectors such as games for example, the attention of national producers is high to maintain the quality of the product in processing, materials used, content, all factors cited as drivers of growth in the sector of toys and traditional games. Even in our country, consumer habits are changing rapidly, with topquality brands such as Primark, which open shops next to Versace and Armani in the city of fashion, Milan, gaining positions.

Simona Abriani Porject Manager of Italian Golden Brands

Many Italian luxury brands are trying to strengthen their online presence, to interact with new consumers between the ages of 20 and 40.It is clear that consumers are becoming more and more comfortable in buying even luxury goods online. Yet e-commerce is still a underdeveloped channel in Italy, with online sales representing only 3% of total turnover in 2016.


EXPERIENCE BEAUTY

INTERVIEW : UGO NESPOLO

BEST PRACTICE: • ALESSI • LUXURY LIVING GRUOP

VIVERE LA BELLEZZA

• NINA AND OTHER LITTLE THINGS • MINICONF • ITALIAN CULTURAL HERITAGE • TVBOY • GUZZINI

13


14

EXPERIENCE BEAUTY

INTERVIEW WITH UGO NESPOLO A multifaceted artist with a unique distinctive trait. He made his professional debut in the ‘60s, immediately creating his own style characterized by a strong ironic and transgressive imprint. From the trends of the period to the media, Nespolo has been able to shape his work everywhere, collaborating with large companies and developing a path of licensing out of his work. All with extraordinary results. How did you get started in your career? It’s always difficult to say how a career was born. I’ve always loved drawing and as a child I used to make marionettes and artistic objects. A vocation to which I then combined studies at the Academy of Fine Arts. I always thought that an artistic career was the most beautiful in the world.

Ugo Nespolo


EXPERIENCE BEAUTY

What are your cultural and artistic influences, from pop art to cinema and even cartoons? I have many, since my years of study and thereafter. I started working when the great informal and international era ended and American pop art timidly appeared. I think I was one of the few people who went to the United States as a boy, with a little effort, to see what happened. I saw that there were new demands in the US, in addition to the painting we saw here, which was part of the heritage of a twentieth-century culture. On the other side of the ocean, in the ‘60s, you could already see the works of Warhol and others. Surely in these beginnings there is my artistic background. Then, of course, and above all, the desire - which still remains today - to invent the figure of a unqiue artist, going to fish from the warehouse of the historical avant-gardes; that is, the artist who does not just make his picture, but a figure who must enter into all the nuances of life, as they did in the past the futurists and other avant-gardes. Bringing art into life is not just a slogan, but bring it into other activities and not just close in your studio and be a priest of a self-referential rite. That’s why I’ve always loved the applied arts and studied them; I followed them and I saw what other artists were doing in other eras. I immediately laid the foundations for a more cultural attitude and not just manual and executive, which posed the problem of the role that the artist has in society. The artist cannot just be the producer of a small object to put in someone’s living room. If art counts, it must be because of the relationship it has with society. The great avant-gardes not only wanted to interface with life, but they wanted to change it: the futurists didn’t want to make new objects for an old world but they wanted to make them for a new world. These have always been my cultural influences

15


16

EXPERIENCE BEAUTY

You have created many works for other people and companies. Which do you think were the most impressive and significant? I’ve done a lot of them. Above all, I am thinking of the very long collaboration with Campari, which still going on and,started at the end of the 1980s and is expressed in many activities, from films to installations and graphics and labels for some of the special editions of Campari. I have collaborated with many companies that I have difficulty remembering all of. I remember, for example, that I worked on the birth of Azzurra, the first Italian challenge of the America’s Cup, before being called back later to celebrate 40 years of Yachting. Here too, with many different activities, from t-shirts and glasses to silver sculptures and prints. Then of course with many other companies such as Fiat, BMW, Piaggio, Porsche and then projects with other companies and not only producers of consumer goods. Among the latest examples of collaboration, I certainly mention Swatch. For his 35 years, in fact, I did a great exhibition all dedicated to the numbers that started in Geneva, went on to Matera as Capital of Culture and then to Shanghai. As far as foreign countries are concerned, where could you express your art and which are the most important territories for you? I have had exhibitions in many countries. I have worked for years in the United States and have done many exhibitions in New York. I also worked in Latin America and collaborated with museums in China. And then of course Europe, from France onwards. I had my first exhibition in Romania after the fall of the dictatorship and then also in Moscow and St. Petersburg. To tell the truth, I am attracted by many markets, even if the Italian market remains one of the best, in my opinion, because it is more receptive and attentive. You are one of the few artists who decided to do licensing out and brand extension operations starting from your art. Can you have fun with licensing projects? To date I have already developed many projects. Let’s say that the


EXPERIENCE BEAUTY

idea of working for licensing is really interesting because behind it there is somehow that theory that I mentioned earlier, that is to say that of getting closer to the reality that people live. After all, art must be made to be communicated to people. Let’s think of the 19th century and the great French people like Lautrec, who is considered almost more important for his advertising posters than for his works, giving rise to an extremely new era where communication is made with artists. Working with licensing is extremely interesting, especially when you complete projects that last over time. I allow myself to be selective and to choose the themes I like and this also allows me to have fun in my work. What do you see in the future of Italian art? I would like to have a vision of art in general and not just Italian art. I would like to point out that today art is walking on a dead track. While before art had theorists and theories and followed ideas, it thought it was important in the social and thought to change it, today for a number of reasons it has assumed a secondary role and is often considered at the level that is optional. If I stopped people on the street and asked them how much figurative culture is worth, they wouldn’t be able to answer. So in the future I would like to see artists, even before art, leave their studio and reconnect with rational ideas. Today we are living in a period in which everything is fine, a legacy of the old postmodernism, so there is no longer a line, you do not know where you go and each of us goes to the wall without a goal and a creed. Just go anywhere and you see that any object has become art.

This also means that anyone can be an artist. I find it terrible because it doesn’t give value to art and you can’t judge it. Instead, I hope that art will once again play a central role in society and really represent it, that it will bear witness to it. Going beyond the commercial front, which is the one applied today, that is, how much is is worth Art should have something more and respond to something, to a need. I hope that art connected to culture will return, with rules and guidelines to evaluate it. What is the characteristic that Ugo Nespolo thinks he has for having brought out the artist together with an entrepreneurial profile? I believe that artists are also managers. It’s not so true that literary attitude where the artist is in an attic alienated from everything that happens around him and then someone discovers it. This is a dated twentieth-century vision. The artist, starting with the greats of the past like Giotto, has an organized structure of his work. Let’s also think of the Renaissance, where they worked for a client and managed the activity in a business likel way. That simply means having respect for your work. It is also a way to protect oneself in an unscrupulous art system: it is the artist himself who must know how to enhance his work.

17


18

EXPERIENCE BEAUTY

Alessi, the Italian Golden Brand, has Designs on the Future Leading Italian design brand Alessi was founded in 1921 and continues to lead the world in the production of innovative, design-led products. In the 1950’s the brand began collaborating with designers and architects, evolving into a creative design house and gaining worldwide recognition as a leading factory of Italian design. Today, Alessi products are instantly recognisable and continue to delight consumers and enrich their homes with whistling kettles and smiling corkscrews. Alessi has built a world-renowned global brand through collaborations


EXPERIENCE BEAUTY

supported by a strategic licensing programme, and earlier this year Alessi has signed Beanstalk to represent its licensing interests in Europe across a number of categories. Since its creation, Alessi has been the standard for excellence, producing tableware and household objects in collaboration with over 300 world-famous designers and architects. These objects are used in everyday life, and have turned household objects into desirable and individual works of art. Alessi has produced some of the most iconic design innovations of the 20th century, for example, Michael Graves’ 9093 Whistling Bird kettle that was designed over 30 years ago and yet it is still one of the brand’s best-selling products globally. Its status as an important 20th century innovation is reflected through its position in museum collections around the world including the Victoria & Albert Museum in London and the Australian National Gallery. Equally, one of the most recognisable items from Alessi is the revolutionary, yet functional, ‘Juicy Salif’ designed by Philippe Starck in 1990. Starck’s innovative design has sold around the world as an avant-garde status symbol, and a conversation starter, and ranks amongst the greats of modern design at the Museum of Modern Art in New York. Alessandro Mendini’s famous ‘Anna G’ corks crew is a tongue-in-cheek homage to a real woman smiling in a party dress and showcases the creative humour of Alessi. Today, Alessi continues to work together with designers and architects such as Naoto Fukasawa, Marcel Wanders, Patricia Urquiola and David Chipperfield using quality materials and attention to detail to create distinct, award-winning, pieces of homeware that continue to grab attention in over 3,000 store fronts around the world attracting existing and new consumers to the brand. Alessi’s refusal to sacrifice artistry for the sake of mass production is transferred to its licensing programme where the brand has translated its external design expertise to turn ordinary products into something extraordinary. In 2002, Alessi presented the ‘IL BANGO ALESSI’ with licensees Laufen, Orasand Inda, designed by Stefano Giovannoni. Since the collection’s debut, Alessi has built upon Giovannoni’s design to launch the ‘Il Bagno Alessi Dot’ designed by Dutch architect Wiel Arets featuring new ceramic elements; as well as, tapware and wooden furniture, and continues to be distributed in leading retailers worldwide. The brand’s partnerships with Laufen, Orasand Inda continues to align with Alessi’s values of manufacturing products to the highest quality standards and extends the brand further into the home. More recently, Alessi exclusively partnered with Delta Air Lines, one

of the major airline companies worldwide, to transport quality Italian design to the sky with an in-flight bespoke serviceware collection. ‘Alessi for Delta’ range consists of 86 innovative pieces inspired by popular items from six of the 300 renowned designers for the brand. The collaboration marked Alessi’s first foray into the airline market and exposes consumers in first and business class to the brand’s impeccable craftmanship, artistry and exquisite Italian design. Alessi has historically extended its distinctive design essence through partnerships in a number of other areas, including leading Japanese watch manufacturer Seiko for a range of watches, a limited edition ‘La Panda Alessi’ with Fiat, and ‘The Alessi Fresh Surfer’ a cleverly designed toilet cleaner with German consumer goods company, Henkel.

19


20

EXPERIENCE BEAUTY

Luxury Living Group. Luxury furniture Luxury Living Group develops, produces and distributes high quality furniture collections for some of the most important international brands. Luxury Living Group is a leading luxury lifestyle company with a turnover of 130 million euros. A success story that originated in the 60s thanks to the vision of its founder, Alberto Vignatelli. His reinterpretation of interior design has forever changed the perspective of this sector, introducing those peculiarities that make the Luxury Living Group collections unique: development, production and distribution of furniture lines and home accessories of the most influential luxury brands, pure craftsmanship and technological experimentation, refined and precious materials collected in an infinite availability of finishes and bespoke proposals. The perfect match between tradition and innovation. Choosing Luxury Living today means having access to the highest and most refined personalization of luxury, with an unparalleled portfolio of collections. The stylistic features of the Maison Romana Fendi, perfect balance between cosmopolitan aesthetics and Fendi Casa

Bentley Home

craftsmanship, celebrated in the proposals Fendi Casa that during the 2018 Salone del Mobile presented a collection of perfect synthesis between sartorial details and innovation for a space able to enhance contemporary lines and precious materials. The adventure and extraordinariness aspirations signed Bentley Home, in which designer Carlo Colombo outlines a line of furniture and accessories and makes a magnificent reinterpretation of the Bentley codes, enhancing the savoir faire and excellence of Italian manufacturing. The modern and Italian iconicity of Trussardi Casa, where the meticulous attention to detail and the scrupulous choice of materials is reflected in the choice of fabrics, fine and structured, which are combined with masterfully crafted soft leathers. Each line interprets a sense of contemporaneity for a few: the line Bugatti Home, a stylistic manifesto of the French carmaker, the French grandeur of Ritz Paris Home Collection and Bagagerie by Ritz Paris, the unique style of the latest Signature Collection designed by Paul Mathieu.

WHAT HAS MADE LLG FAMOUS ALL OVER THE WORLD Manual skills, precious materials, passion for the result: these are the assets that for over 40 years have been guiding Luxury Living Group in producing and distributing furniture collections for important international companies. Each Luxury Living Group showroom - ten directly managed in strategic locations such as Milan, Paris, London, Miami, Los Angeles and New York - exhibits the most elegant forms of contemporary exclusivity. These are flanked by the offices in Beijing and the


EXPERIENCE BEAUTY

Fendi Casa

headquarters of ForlÏ, the group’s headquarters, in the historic Palazzo Orsi Mangelli (17th century). Prestigious spaces in which architecture, services and professionalism sublimate the customer experience guiding it, through the vision of Alberto Vignatelli, in an almost infinite path among the most iconic brands in the world.

SUCCESS IN FIGURES 130 million euros turnover Present in 4 continents Network of over 300 qualified dealers 10 showrooms in strategic locations

Trussardi Casa

21


22

EXPERIENCE BEAUTY

NINA: AN ITALIAN CHARACTER WITH A WORLD VISION Nina, a small red “puppet” with a poetic soul and minimalist design, was born on the floor of a loft in Milan from the pencil of Eloise Morandi in April 2005. Since its first appearance, Nina reflects the creativity and poetic soul of its creator, who over the years has perfected it, starting to develop around Nina a set of very sophisticated design objects of the highest quality. Handcrafted products sold in limited editions at the Milan Triennale and in other trendy Milanese shops. Nina began to be so famous that several glamorous and design magazines dedicated articles and spaces to her. In 2013 Eloise decides that the time is ripe to introduce Nina to the general public and contacts, a few days from the start of the Licensing Fair in Bologna, Douglas Mari DIC 2 agency. The spark immediately sets in and DIC 2 closes an exclusive contract for the whole world.

IN THESE 5 YEARS NINA HAS GROWN EXPONENTIALLY. Thanks to its network of agents, DIC 2 has finalized licenses in France (Publishing, Stationery and Gift), Spain (Homewear, Textile Home, Mobile Covers, BTS, Stationery), UK (Gift and Stationery), Russia (BTS and Stationery), USA (Gift, Publishing, Stationery), Taiwan, Hong Kong and China (Stationery and Travel Card with the public transport company of Taiwan) and clearly Italy (Publishing, Stationery, Gift, Clothing Capsules, Ecological Design Products). In just 5 years Nina has characterized more than 700 different products and many other companies are getting on board the Nina train thanks to the results achieved. During 2018 DIC 2 closed important representative agreements for Korea, Australia, Ukraine, Poland and all Eastern European countries. South America is also negotiating with one of the major licensing agencies in the territory. Even at the distribution level, Nina is different from all the other properties on the market. Nina’s products are mainly appreciated by a target who loves design and quality products, which is why Nina’s products can be found in trend-setting stores and concept stores around the world such as Colette (before closing), Centre Pompidour, Galerie Lafayette, La Rinascente, Cargo, 10 Corso Como, etc. Although Nina is an Italian character, created by an Italian, her beauty and poetic world have made her the French Ambassador of Monumental Heritage for three years in a row. Nina has characterized tens of thousands of materials that the French government has sent to all schools of the Ile de France to involve students in writing poems


EXPERIENCE BEAUTY

on French monuments, redesigned in the style of Nina. In recent years (2016 and 2017) and in September and October 2018, Nina has embellished and will embellish all Paris metro stations with posters related to this poetic competition and reaching tens of millions of people. In June 2017 an important deal was signed with the biggest cartoon production company in India, Toonz Entertainment, which also owns TV channels, YouTube channels with millions of daily views and owners of Imira Distribuzione in Spain. Toonz’s CEO instantly fell in love with Nina and wanted to invest several million Euros in an animated series aimed at the pre-school target that will be launched at MIPCOM 2018. 78 7” episodes each for TV, plus 52 1” mini clips for the web. A licensing programme parallel to that of Nina Classic will be launched at BLE 2018 on the DIC 2 - G65 stand. The series, entitled “My Nina”, has already attracted a lot of interest from potential co-producers worldwide, Western and Asian. But as Nina is not a well-known TV programme or character with strong advertising, how did she succeed so well? According to DIC 2, consumers do not buy Nina because it is famous but because it is beautiful, poetic and unique. Nina is not a famous character or a phenomenon of the moment. Nina is a long-term project that aims to bring a little poetry and happiness into people’s everyday lives. Nina is not for everyone but everyone falls in love with her!

23


24

EXPERIENCE BEAUTY

MINICONF. A TOTALLY ITALIAN STORY OF KIDS FASHION Inspired by children all over the world, MINICONF is a company guided by strong values, linked to nature in its beauty, simplicity and harmony. The company is devoted to kids fashion manufacturing, and was founded in 1973 following the inspiration of its current president, Giovanni Basagni. The place itself is rich in magic: Ortignano, in the heart of the Casentino valley, in the eastern part of Tuscany, between the mountains covered with beech and fir trees, hills delimited by oaks,


EXPERIENCE BEAUTY

chestnut trees and sudden cliffs and the valley where the first section of the Arno river flows. Miniconf is part of a fabric of small textile factories that characterize the production structure of the Tuscan territory. Starting from the first orders of shirts in the seventies until today, the design, style, production and marketing skills of the company have multiplied. From Italy to abroad, from the wholesale retailer, to the single-brand store and the large multi-brand store. Today, Miniconf, with its brands Sarabanda, iDO and Dodipetto, is among the first Italian companies specialized in kidswear and is among the top ten in the world. It is a company that has managed to reach an international dimension and visibility, maintaining its own family reality and a strong link with the territory. Crucial in achieving this result was the fact of having focused on a multi-channel distribution, on the attention to new technologies, on cutting-edge logistics, and on a truly unique ability to listen to the market and consumers. Its Mission is to dress children with attractive, top-grade, easy-fitting, comfortable, and safe clothes and, at the same time, to pay utmost attention to consumers, employees and environment. The mix of the successful elements of the Sarabanda, iDO and Dodipetto brands in the world can be summarized in a great focus on quality, durability and environmental sustainability. A unique design of its brands thanks to the extraordinary work of the Italian team of designers within the company, a multi-channel distribution, attention to new technologies and cutting-edge logistics, always putting children at the centre of their actions and strategies.

STRENGTHS QUALITY AND SAFETY To achieve the highest standards of quality and safety, respecting the territory and those who work with the company paying utmost attention in all steps of the design, production and distribution chain, also through the use of rigorous chemical and mechanical tests. CODE OF CONDUCT Refusal of any form of discrimination and exploitation of child labor. Suppliers must adopt the Miniconf Code of Conduct and share guidelines in terms of safety in the workplace and environmental protection. FUR FREE Miniconf has adhered to the “FurFree” International Standard, coordinated in Italy by LAV (Anti-Vivisection League) and all the collections bear the “Fur Free Company” tag that allows to easily identify faux fur garments. WELFARE Great attention is given to welfare activities. This also contributes to reinforcing the sense of belonging that constitutes one of the key values of Miniconf.

BRANDS iDO

iDO is Everyday style, a contemporary and trendy brand, dedicated to dynamic and lively children, who play, have fun and always have a thousand things to do. IDO mothers prefer convenience and comfort, without forgetting up style and personality. iDO is present in the coolest locations on the national and international market.

Sarabanda

A key brand in the market of kidswear, it has a stylistic identity strongly inspired by the principles of the “beautiful and wellmade” that characterize the excellence of Italian fashion. The look of Sarabanda kids is always well-finished and trendy, but also comfortable and safe. Minibanda is the collection dedicated to newborn from 0 to 24 months.

Dodipetto

Gritty, lively and casual, it is characterized by its excellent value for money and the rigorous attention to production processes. Mignolo is the collection dedicated to the very young from 0 to 9 months.

25


26

EXPERIENCE BEAUTY

BRIDGEMAN IMAGES and the MIBAC. ITALIAN MUSEUM ARCHIVES BECOME BRANDS. The Italian Ministry for Cultural Heritage and Activities, called MiBAC, is the Ministry responsible for the protection of culture, entertainment, and the preservation of the artistic and cultural heritage and the Italian landscape.

Nutcracker in bronze and gold plate from Taranto, Contrada Rondinella, end of IV century b.c. A kind concession of the National Archaeological Museum of Taranto

BRIDGEMAN IMAGES FIGURES:

Italy has the largest cultural heritage in the world. More than 4,000 museums, 6,000 archaeological sites, 85,000 protected churches and 40,000 historical residences surveyed. A treasure of incalculable value recognized throughout the world, unfortunately not always adequately cared for and promoted. In order to enhance the value of this heritage, for the first time a coordinated management and development project was launched for a large part of Italy’s artistic heritage, involving Mibac on the one hand and Bridgeman Images, an international agency based in the UK, on the other. Bridgeman Images, born in London in 1972, collaborates with museums, galleries, collections and artists around the world as a central resource for artistic expression.


EXPERIENCE BEAUTY

Bridgeman Images has a long-standing relationship with many of the world’s leading cultural and museum institutions, providing them with technical facilities, marketing resources, and qualified staff to represent museums and cultural institutions and promote their collections around the world. Today, more than 1000 museums are managed by the agency. Italy could not remain outside this ambitious programme and for 439 museums and cultural sites in Italy, from the most famous and prestigious to niche ones but still of the highest value, Bridgeman Images began its support and image promotion activities in the first half of 2018. In recent decades, American and British museums have capitalized on an exceptional experience in developing and promoting their collections and brand, such as the British Library, Moma, Tate, Victoria & Albert Museum, developing a brand image loved by consumers, even those who are less close to the art world but love its beauty. Using licensing as a source of revenue allows museums to generate resources and funds to protect, restore works of art and invest in new exhibitions. Our country, seen from abroad, appears much more prestigious than the Italians imagine. For Ermete Realacci, president of the Symbola Foundation, “beauty is one of our strengths. According to a survey by the magazine “Us News” and the University of Pennsylvania, we are the first country in the world for cultural influence. A primacy also linked to our ability to transmit culture and beauty in production and to our soft-power. The characteristic interweaving of Italy, between culture and manufacturing, social cohesion and innovation, competitiveness and sustainability, is a legacy of the past but also a key to the future”.

Lorenzo Lotto (c. 1480 – 1556), Nativity, 1528. A kind concession of the MiBAC, Polo Museale della Toscana, photo Pinacoteca Nazionale di Siena

It is no coincidence that Made in Italy is the third best known brand in the world after Coca Cola and Visa.

FACTS AND FIGURES Bridgeman is the leading provider of artistic, cultural and historical media, with over 3 million highquality images and clips from the world’s finest collections and emerging artists. There are 4976 museums in Italy. In 2017, 50 million people visited an Italian museum and the Colosseum was seen by 7 million tourists. Entry revenue collected reached almost 200 million euro. Italy’s cultural heritage amounts to 986 billion euros in financial and non-financial assets (source: balance sheet of the Department of General Accounting at 31/12/2016).

Portacosmetic tray in the shape of a shell from the Tomb of the Ori of Canosa, silver and hot gilding, late III century b.c. A kind concession of the National Archaeological Museum of Taranto

Art objects”, classified as movable goods of cultural value, libraries and archives (historical goods, artistic goods, demo-ethnic-anthropological goods, archaeological goods, palaeontological goods, book goods, archival goods), are worth 174 billion euros (10.4% of GDP).

27


28

EXPERIENCE BEAUTY

TVBOY. URBAN POP ART TvBoy is the artistic name of Salvatore Benintende, an Italian artist born in Palermo on July 16, 1980 and soon moved to Milan with his family where he completed his studies at the Politecnico. It was at the university that he began making the first traditional graffiti and lettering experiments under the pseudonym “Crasto” in 1996.

Soon the name “Crasto” disappeared from the signature and art name of Salvatore Benintende, known now as “Tvboy”. After an experience of studying in Spain, he returned to Italy and began his artistic career which today defines him street artist and exponent of the Neo Pop movement. TvBoy’s style is significantly influenced by the American Pop Art movement, in particular by Andy Warhol, Roy Lichtestein and Keith Haring, together with Italian art, through the works of Mario Schifano.


EXPERIENCE BEAUTY

Bogota, also alongside great masters of contemporary art such as Warhol, Lichtensten, Haring and Basquiat. He has given lectures in renowned academies without ever abandoning his involvement in the urban art scene. His latest series Modern Icons portrays famous stars and historical and political figures giving them an artistic treatment and transforming them with a sense of irony and sarcasm. By creating a mix of styles and juxtapositions between two different characters and historical periods, Tvboy creates beautiful, funny as well as provocative cynical and politically incorrect images.

“The street, unlike a gallery, is a democratic place accessible to all. The work on display in the street has the capacity to surprise and suddenly surprise the viewer, who can touch it with his hand. We need truths that can be seen and touched. Today everything is virtual, the work undergoes a process of dematerialization when it is reproduced online. I also use social and media, but only to document my work. I am aware that Street Art is ephemeral and that is why I contact the media before I take action on the street, so that they can document my action and save the work from oblivion” - TvBoy -

A dynamic and international artist, he has numerous licensing agreements with companies that produce and distribute all over the world. The Spanish agency Art Ask Agency, specialized in Art Licensing, manages the commercial development of his works and brand. Among the agreements developed, of note are: Pyramid International, an art prints company poster and gift, has created a collection of mugs and a series of posters, Noxs Canadian clothing manufacturer, will launch in spring summer 2019 the fashion line mid-range highend TVBoy. The collaboration in the art and gift sector is intense, and with Star Edition UK the collaboration of a wide range of gifts continues. TVBoy could not miss out on the world of technology: Venera in Spain has made a wide range of headphones and chargers, and ECELL UK has produced accessories for mobile phones. In both cases, the products are distributed worldwide. Tenues (Germany) will launch the 2019 calendars in autumn 2018. In Italy TVBoy has signed an agreement with Master of Arts for fans of fashion and trends.

His activity is based in Barcelona where he moved in 2004 and where he founded his movement “Urban Pop Art”. He has exhibited his works in many countries, both in the street and in art galleries and museum exhibitions. In recent years Tvboy has exhibited his works at the Venice Biennale, the MDM Museum in Porto Cervo, the PAC in Milan, in galleries and museums in Rome, Naples, Barcelona, Munich, Bern, Copenhagen, Monte Carlo, Munich, Berlin, Beirut, London, Las Vegas and Miami,

29


30

EXPERIENCE BEAUTY

FRATELLI GUZZINI. DESIGN APPLIED TO EVERYDAY LIFE. Fratelli Guzzini was founded by Enrico Guzzini in 1912 in Recanati. After starting with the production of objects in horn, in 1938 it revolutionized the culture of everyday objects - still strongly bound to tradition - by inventing Plexiglas, the most valid alternative to glass, introducing it into houses.

An innovative and somewhat revolutionary vision has always characterized Guzzini’s choices and proposals, which over the years have brought colour and ease in the preparation and consumption of food all over the world. In one hundred years, the company has built a unique history of everyday objects for the table and the kitchen, with extraordinary functional and aesthetic qualities including dishes, glasses, pots, containers, utensils, cutlery and small appliances, experimenting with cutting edge technologies up to today’s ability to make modern materials dialogue with old-fashioned ones - porcelain, glass, steel and wood. It was the first company in the world to produce objects in two-tone acrylic material through thermoforming technology (1950) and the first in the world to introduce design into plastic objects for domestic use (1955). There are many internationally renowned designers who have chosen to work with Guzzini: Luigi Massoni, Bruno Gecchelin and Ambrogio Pozzi,Angeletti Ruzza, Antonio Citterio, Robin Levien and Ross Lovegrove, Ettore Sottsass, Karim Rashid, Marc Sadler, Sebastian Conran and also Carlo Colombo, Ora Ïto, Continuum, Denis Santachiara, Niklas Jacob and Pio&Tito Toso.

WHAT HAS MADE THE GUZZINI BRAND WORLDWIDE FAMOUS The international character of its collaborations and its technological vocation are not the only keys to the global success of the company from Recanati. The Guzzini catalogue stands out for being the result of a constant commitment to the development of increasingly advanced production standards. All products are born with a double guarantee itinerary, related to the origin of the materials and to the controls along the entire production chain. Starting from raw materials -


EXPERIENCE BEAUTY

The aesthetic and functional research, the experimentation of new materials wisely combined with each other and the courage to be always innovative, almost to anticipate the ever changing needs of the consumers, make the company one of the symbols of Made in Italy in the world. “In Italy and in the world we have been among the first ones to tackle the theme of kitchen and food design, dialoguing with new materials, starting with plastics”, says Domenico Guzzini, President of the company. “This experience has marked our identity, paving the way to new projects with internationally renowned designers such as Bruno Gecchelin, Ettore Sottsass, Ross Lovegrove and many others. We have always brought into the world our Italian spirit and Italian know-how, able to combine functionality and aesthetics”.

THE SUCCESS IN FIGURES 50 MILLION € the annual turnover of the company, which has 135 employees. 49% of the annual turnover depends on foreign development. One last fact: 100 years of research, expertise and processing of acrylic materials to find solutions and performances that are increasingly functional and aesthetic. derived from virgin and non-secondary materials or from production waste - passing through the production process - carried out in the Recanati factory, where articles are always checked in components, technologies and processes. The result of this continuous research brings “the Guzzini style” all over the world.

31


THE ART OF FOOD

INTERVIEW: NICOLA FARINETTI, CEO EATALY USA

THE ART OF FOOD

BEST PRACTICE: • BROOKLYN • PARMIGIANO REGGIANO • BACI PERUGINA

33


34

THE ART OF FOOD

Nicola Farinetti, CEO Eataly USA - Photo ©Zeno Colantoni

INTERVIEW WITH NICOLA FARINETTI The name Eataly comes from the fusion of two words: EAT, that is ‘eating’ in English, and ITALY, Italy. Born in 2007 thanks to Oscar Farinetti’s intuition, Eataly represents the Italian Eating and the art of good living par excellence. The sign represents the agri-food production of excellent Mediterranean cuisine, the culture and history of Italian food and wine and the positive reception that Italian cuisine has received from other countries. Eataly’s greatest objective is to demonstrate how high quality products can be available to everyone: easily available and at sustainable prices. Eataly wants to communicate the faces, the production methods and the history of the people and companies that make ‘high (quality) food’ and that are the best of Italian food and wine. Nicola Farinetti, CEO of Eataly USA, tells us about this journey.


THE ART OF FOOD

he already had in mind that the products had to be Italian to confirm every day that Italy is the producer of the greatest foods in the world. While Italian design and fashion was well represented in the world, on the food front there were holes and there was a lack of catering, while at an international level other countries were already represented in this sector. After the debut in 2007, in the 40’s shops were opened in many countries, without making a copy and paste of the same model, but making different restaurants and adapting them to the place where they were opened. In your logo there is the claim “high food�. What exactly do you intend to communicate? High quality food at affordable prices. It is always difficult to find a single word to describe the quality of a product. We used the word ALTI (high) to mean that they were good to eat, clean, sustainable, properly paid to farmers and it seemed to us that ALTI CIBI gave the idea of a high quality product that could be distributed at a sustainable price. What is the common thread that characterizes all your catering outlets? We want to create places where you can buy, eat and make quality food. The basic concept remains the same whether we talk about large spaces, rather than more restricted areas.

Eataly is the brand that more than any other represents one of the main Italian excellences, food. What is the path that led the Eataly brand to this positioning? When my father (Oscar Farinetti) imagined EATALY, he thought that a project of this kind required such humility, because no one else had ever thought of this type of approach to food, and with very ambitious goals. He told me that the first things had to be done at home and

For you, the relationship with small and medium-sized Italian companies of excellence is fundamental and in some way represents them in the world. Can you better explain this precious relationship to us? Eataly does not intentionally have a private label, but it has always had the mission to tell the quality of Italian products. We always hope to pass as a communication company and not a retail one. We tell ourselves to do nothing but find the best thing in Italy and communicate it because it must be bought and rewarded. We establish with our producers a unique relationship that is not based

35


36

THE ART OF FOOD

only on price, but focuses on understanding exactly the mission of the producer and create a project to marry the value of the producer to modify the dynamics of the shop and give value to the producer and his product. We marry the value of the producer to change the dynamics of the store and give value to the producer and his product. The best job is certainly to look for quality products. It took EATALY

five years to open the first store, looking for the right products. My father studied a lot for this. Right from the start we also married the cause of slow food (Carlo Petrini). It all started in the rich Piedmont and Turin. Today EATALY is a worldwide brand with stores in the main cities, from New York to Tokyo. What internationalization strategy are you pursuing? Today’s strategy is to develop well in the USA, where we have found fertile ground, an intrigued consumer who is not lucky enough to meet our quality products. Today we have five stores in the USA (two in New York, Chicago, Boston and Los Angeles). We open in Las Vegas in December, in Toronto in 2019 and we are seeing in which other cities we can inform people about Italian products. In Europe we are continuing the development on the most important capitals. We have already opened in Stockholm, Munich, next year in Paris and in 2020 in London. We are looking for places with locations that are also available because opening an EATALY is very complicated in terms of space and management. Up to now we have always looked for operational partners who can help us to understand the territory and the taste of local consumers, in order to have a better vision of the customer. Food is art and culture. Have you ever developed events and projects that have enhanced this pair? We believe that food is a wonderful excuse to talk about Italy at 360 degrees and therefore for every occasion we look for events that can talk about our country in a total way. In New York we organized two important events: once inviting the entire orchestra of the Teatro Regio to play and another time importing the spires of the Duomo of Milan to talk about it and raise funds for the restoration. As a direct company we have made an investment to safeguard Leonardo Da Vinci’s masterpiece, The Last Supper, and in our stores around the world we tell this experience to invite the public to go and see this fantastic work in Milan.


THE ART OF FOOD

Conceptually, these initiatives are part of the system, even if it does not always happen to organize events of this size. When it happens, we organize ad hoc projects and then we can realize them. Have you ever thought about developing your brand? We are members of about 19 companies that produce food in Italy. Our natural expansion has been to become members of quality Italian producers and help them export to the world. Having said that, today we are a company very focused on the core business of EATALY and we intend to pursue this path without detours. What do you see in the future of Eataly and Food Made in Italy? The future of Made in Italy food is increasingly to export to the world. We are a small country, 60 million against 8 billion (the world population). Nevertheless, we are able to produce a quality and variety of products that no one else in the world is able to make and we export them to the world. The consequence is also to bring growth to Italy. We will continue to do this work and we will try to direct people to understand that food is an important thing and invest in it. It’s the only thing you put inside your body and not outside. In this path, we intend to create more and more pride in what Italians do and give so much courage to other Italians to do entrepreneurship abroad. In fact, after what we did in New York, we gave others the idea of the many things that could be done. We have exported to America more than 1000 producers to whom we have opened extraordinary horizons. Today in the world we are in a negative phase, where everyone is going back on their own steps. Obviously, duties are an oxymoron and have no sense of existence and we will have to realize that. They would not only affect us but also the country Italy and possibly America. In the end, protectionism is never the solution. Instead, it is necessary to know how to do things well and tell them abroad in order to be chosen.

Finally, what is your approach to fake Italian food? It’s a lost war. Nothing can be done to protect the products. Instead, you have to put all the money into the product and marketing, so that it tells you well because consumers are not stupid and know how to choose. The ideal is to invest a lot in explaining why others have copied us.

37


38

THE ART OF FOOD

®

BROOKLYN : THE BRAND, THE LEGEND The BROOKLYN® brand, despite its English name, is one of the most renowned and evocative brands for entire generations of Italians. It was thanks to the great intuition of Ambrogio and Egidio Perfetti that the very first production of chewing gum in Italy was born. The Perfetti brothers already owned the Dolcificio Lombardo and have been producing for a decade candies and liquorices but it would be the production of the famous BROOKLYN® chewing gum, in 1956, which made their business take off to a point where their company was identified with the BROOKLYN® chewing gum and subsequently reached the top of the world production in the sector. Ambrogio and Egidio Perfetti had a great intuition: they realized that the chewing gum, initially introduced in Italy with the American soldiers, was a product which was different from the other food products and that it was establishing itself, also in Europe, with the social value of bringing together young people which were attracted by the overseas cults and had a great yearning of redemption and emancipation.

From the very beginning, the BROOKLYN® chewing gum had a great success but it was with Carosello(1) that it became a trend icon. Also in this case, The Perfetti brothers understood the importance of getting in touch with their consumers accompanying them in their way of life and ambitions. 1964 was the year of the debut of the BROOKLYN® advertising on Carosello, Perfetti chose as testimonial Gigliola Cinquetti a popular singer who won the Sanremo Festival. The BROOKLYN® TV spots of the seventies, directed by Mario Fattori (the best Italian filmmakers were producing spots for Carosello i.e.: Fellini and Pasolini) totally embrace the newest youth trends and cultural movements, even by anticipating avant-garde vogues. They

were surely extraordinary for an Italian television still holding back a representation of an Italian society extremely conservative. The BROOKLYN® spots were of great visual impact: the rock sound track accompanied quick frames in a sort of docu-fiction of happenings and improvised gigs in the centre of New York, enriched with strobing lights. The communication was extremely effective and further strengthen the link with a restless youth avid of change: the BROOKLYN® chewing gum confirms its absolute leadership and the brand becomes synonymous with chewing gum. In the eighties BROOKLYN® consolidates its market position, now chewing gums are in the habits of adults too, the production process is modernized and refined with new techniques and procedures, new flavors are added. Communication is also enriched with new themes in line with the changing times and new catchphrases: “Gustolungo”(long lasting taste), “Brooklyn is Magic”, “Freschezza da baciare” (freshness to kiss) , “Go Brooklyn”, “People love


THE ART OF FOOD

Brooklyn”. Time of transgressions left behind, the American myth is now represented with more modern Tv spots with their sets on the American rides coast to coast. From there on, the presence of BROOKLYN® on the market continues to confirm its strong identity; it can be said that for decades this simple product has represented much more than an aliment: it has been an integral part of social attitudes greatly revolutionary and emancipating and for a large part of the Italian population, represents a youth rich of extraordinary events. It is the recognition of the symbolic and cultural importance of BROOKLYN® which has persuaded Perfetti Van Melle to allow

selected producers of non food products, to access this great brand to connote their products and, with BROOKLYN® enrich their production with the value of a recent Italian piece of history of great emotion and nostalgia.

Carosello: was an Italian TV format (1957-1977) which was created in Italy to overcome the prohibition of airing ADV spots during the TV programs. It included 4/5 shows sponsored by different products. (1)

BROOKLYN® brand licensing is coordinated by Perfetti Van Melle Licensing www.pvmlicensing.com who has appointed the Italian agency Premium S.r.l. www.premiumlicensing.com for the Italian Licensing activities.

39


DISCOVER THE ONLY LICENSING EVENT IN ITALY 1-3 April 2019 Bologna Italy Fairground Hall 31 Piazza Costituzione, 6 40128 Bologna INFO Phone +39 051 282 242 Fax +39 051 63 74 011 licensing@bolognafiere.it www.bolognalicensing.com an event by

Bologna Licensing Trade Fair

design by Chialab

MAKING LICENSING WORK


42

THE ART OF FOOD

PARMIGIANO REGGIANO. THE KING OF CHEESE The Consortium for Parmigiano Reggiano was officially founded in 1934 and it brings together the 335 cheese factories producing the precious cheese (data for 2017). The Consortium has progressively grown over the years, carrying on the art and tradition of a historic product which today represents one of the major excellences and is recognized as a symbol of the Made in Italy food in the world. Since the Sixties, the Consortium has pursued a policy of safeguarding and improving the already very high quality of a unique and precious product such as Parmigiano Reggiano. All

communication, television ads, radio and press campaigns promote the knowledge and consumption of the excellent cheese that the Consortium represents, a cheese completely free of preservatives and additives and produced only with non fermented fodder. To protect the quality of the entire production, the Consortium is in charge of affixing the marks in accordance with the Disciplinary of the Protected Designation of Origin (PDO), the rigorous supervision over the correct use of the brands and protection against counterfeiting.


THE ART OF FOOD

THE REASONS FOR A GLOBAL SUCCESS The development strategy of the Consortium, which in 2017 reached a 6% increase in exports compared to the previous year is based on four keys to success. The most important is the distinction of product, strategic in order to maintain its position on the international market. Brand repositioning and communication actions aimed atconsumers, have strengthened the awareness that the Parmigiano Reggiano PDO is a unique cheese in the world.

“A product that stands out from the competitors for the selection of the best and natural ingredients, the complete absence of preservatives and additives, the respect of the same recipe for a thousand years� - Nicola Bertinelli, President of the Consortium for Parmigiano Reggiano -

The second one concerns the increase in exports and the ambitious but realistic goal of the Consortium is to reach 1.6 million exported wheels of cheese in 2021. These are the result of the continuous increase in investments both in marketing and in the activity of public relations through the development of a network of press offices in the main reference markets. The third key to success is the fight against counterfeiting which translates into greater transparency for the benefit of the consumer. Since 2017, to ensure the consumer the authenticity of the product, the Consortium has enhanced the surveillance programmes in the companies involved in the production chain. Finally, for the Consortium it is very important that the Dairies have direct access to the market without mediation, in order to increase sales. It also supports and promotes direct sales to company stores, online, to small supermarket chains.

SUCCESS IN FIGURES 1st Italian PDO cheese by value (production) 14 million families in Italy alone consume Parmigiano Reggiano and/or Grana Padano 3,650,563 wheels produced in 2016 51,900 tons exported (equal to 39% of the total product) 520 litres of milk needed to produce a wheel

PARMIGIANO REGGIANO STRENGTHS It is a hard cheese with long maturing: this means that its water content is only about 30% and it has a very high concentration of nutrients. It is prepared every day by the many cheese makers who turn milk into cheese without adding additives and preservatives and this job, a real art, is done every day of the year, without interruptions, Sundays and national holidays included. It is a cheese that is not only good but also healthy and nutritious, thanks to its nutritive and energetic properties, that make it suitable also for the diet of newborn babies.

43


44

THE ART OF FOOD

BACI PERUGINA. Any unforgettable story begins with a Kiss And the one of Baci Perugina is a love story. A story of passion, entrepreneurship, craftsmanship and Italian excellence. And most of all, these chocolates are an iconic piece known all over the world as a symbol of love. Among the many meanings that chocolate represents, Baci Perugina embody the joy of giving and the happiness that goes hand in hand with shared moments. The story of Bacio Perugina began in 1922 in Perugia - a beautiful medieval city in central Italy - thanks to a courageous lady, Luisa Spagnoli, who had a great passion for her work and who represented one of the most influential female figures in Italy at the beginning of the twentieth century. In the small Perugina chocolate laboratory, founded in 1907 by her husband Annibale Spagnoli, in an attempt to contain production costs, Luisa mixed the hazelnut grains, waste from many processes, added a whole hazelnut and covered it with her unique chocolate. Given the shape, which was similar to the knuckle of a hand, she called it “Cazzotto”, punch. Two years later, thanks to Giovanni Buitoni - an intuitive businessman,

co-founder of Perugina - the name of the chocolate was changed and so the Bacio Perugina was born. As he recalled: “How could a customer enter a shop and ask, perhaps to a pretty girl at the counter “Could I have a punch, please?” I removed the sign and put a new one “Baci Perugina”. The new name would soon become also the symbol of his secret love story with Luisa, the creative mind of the famous chocolate. The Bacio was immediately very successful, quickly becoming a symbol of the legend that it still represents today. The decisive contribution to this global success came a few years later, when the Art Director of Perugina, futurist artist Federico Seneca, created the silver coloured wrapping with the blue writing, the little love note, and the packaging with the two lovers kissing each other, inspired by the painting “The Kiss” by Hayez, but even more by the secret affair of the two lovers. In fact, the legend says that Luisa


THE ART OF FOOD

used to send her messages to John enveloping small love notes around chocolates. Since then, success is relentless. In a few years (1939) Perugina arrived in America. All dreams came true and the starting point for this elegant and refined “star” couldn’t be but on Fifth Avenue in New York, where the first Perugina store opened. In 1960 the Baci Perugina became the favourite gift for one of the most important Italian celebrations, Mother’s Day, and year after year its reputation around the world increased, until joining the Guinness Book of World Records in 2003. The importance of conveying this extraordinary Italian knowledge and competence lead the company to invest in training: in 2011 in Perugia they opened the first Perugina School of Chocolate, with a wide variety of courses to learn the processing of chocolate. Three years later the second school opened in Sao Paulo, Brazil.

WHAT DID MAKE BACI PERUGINA FAMOUS ALL OVER THE WORLD Baci Perugina has focused its efforts on the unique positioning of the brand, which distinguishes it from any other big chocolate producer. To expand its business globally, in 2016 the company declared a 60 million euro brand development investment plan. The plan provides for the modernization of production plants and the recruitment of new managers with extensive international experience. The quality of the product is a fundamental component, the ingredients are of high quality, the Baci chocolates are made with only eight natural ingredients, including 100% cocoa butter and natural vanilla flavour, they are gluten-free and certified kosher. They worldwide delight the palates of consumers, more and more careful to what they eat.

THE SUCCESS IN NUMBERS 500 million Baci sold every year 1,500 Baci produced per minute 55 countries of exports in the world 10 times the circumference of the earth isequivalent to the length of all the sold Baci Perugina lined up 7 metres in circumference, 2.15 metres in height, 5,980 kg is the size of the Baci One, which entered the Guinness Book of World Records as the biggest chocolate in the world.

45


46

TECHNOLOGY AND ADRENALINE


TECHNOLOGY AND ADRENALINE

INTERVIEW: KATIA BASSI, AUTOMOBILI LAMBORGHINI

TECHNOLOGY AND ADRENALINE

BEST PRACTICE: • DUCATI • PININFARINA SEGNO • AC MILAN • PANINI

47


48

TECHNOLOGY AND ADRENALINE

Katia Bassi, Chief Marketing Officer of Automobili Lamborghini Spa

INTERVIEW WITH KATIA BASSI Appointed in 2017 Chief Marketing Officer of Automobili Lamborghini Spa, Katia Bassi is the first woman to join the Management Board of Lamborghini. She is responsible for the strategic direction of the Brand, Marketing and Global Luxury Partnerships of the House of Sant’Agata Bolognese. She arrives at Automobili Lamborghini after her experience at Aston Martin, where she was Vice President of Aston Martin Lagonda and Managing Director of AM Brands. LM had the pleasure of interviewing her to learn more about the world of Automobili Lamborghini.

The Lamborghini myth, besides the car, is a lifestyle icon. What are the core values of this brand? Our brand is based on three main values: Informal Luxury, informal luxury that combines the search for informality with a touch of class; Future Shapers, because we design the future and push ourselves beyond the limits; Designers of Experience, not only referring to the driving experience but to everything that the Lamborghini world represents. Which are the territories where the Lamborghini brand is most important? If by importance we mean sales we can say that Lamborghini is a global brand and the distribution of sales is well balanced in the three EMEA macro-regions “Europe, Middle East, Africa”, America and Asia Pacific. Each represents about one third of the world’s sales and all of them have set historical records over the past year. The United States remains the largest market for Lamborghini, followed by Japan and the United Kingdom. In terms of licensing out, which are the categories and areas where the brand has developed most? As a lifestyle brand, we are moving towards those categories that best express the pillars of the strategy. That’s why the Real Estate area is definitely the most interesting for us. We also look very carefully at sectors with a high level of technology, considering that Lamborghini has always been and continues to be a brand that makes innovation its DNA. What are your criteria when selecting your licensing partners? Do you distinguish, from this point of view, the individual domestic markets from international agreements?


TECHNOLOGY AND ADRENALINE

The selection is made on the basis of an international presence with brands that stand out for excellence in each individual category. Obviously there are segments that need a greater localization, but we mainly look at global agreements, as our brand is global. Where do you think the Lamborghini brand can still be developed in terms of territories and categories? From the point of view of the territories, China and the Middle East are certainly areas with great potential. In terms of categories, as mentioned above, the real estate and hospitality area is the one that we look at most carefully.

49


50

TECHNOLOGY AND ADRENALINE

What do you see in the future of this brand? The present is the precursor of an equally brilliant future. Lamborghini is a global, aspirational and energy-rich brand. So a 360° brand that starts from our ambassador, the car, and extends to collaborations in the field of licensing and the resulting experiences for all our customers and fans. You were the first woman to be appointed to the Lamborghini board and a long career distinguished by other experiences in the world of cars. In your opinion, what is the added value of a woman’s point of view in the development of an automotive brand, generally compared to the male world.

Lamborghini is a brand that speaks without gender. So I think that my contribution is a contribution that goes in this direction. The car and the glamour that generates a brand like ours embrace both the feminine and the masculine spheres. So I would say that mine is a contribution to balance.

HISTORY AND SUCCESS OF LAMBORGHINI CARS Automobili Lamborghini S.p.A. is unquestionably one of the most visionary luxury sports car brands in the world. Unique design, cutting-edge technology, sophisticated craftsmanship behind every detail of the car, a very high level of quality and extraordinary driving. A Lamborghini car is a visionary, innovative and indisputably Italian


TECHNOLOGY AND ADRENALINE

synthesis of excellence. The headquarters is in Sant’Agata Bolognese, in the heart of the “Land of Motors”: there is no other region in the world that loves engines like Emilia Romagna, where so many automotive legends have been created in a relatively short period. Today Lamborghini represents the highest level of technological know-how, with a unique design. The shape of cars is timeless and inspires future trends. The launch of each Lamborghini is already the anticipation of a future legend. The history of Lamborghini cars began in the 1960s, when Ferruccio Lamborghini, the owner of a successful tractor company and entrepreneur, decided to build an innovative sports and luxury car. In 1963, working on this ambitious project, he established his company in Sant’Agata Bolognese, in the province of Bologna; he gave his name to the new business and chose a logo that symbolized strength, the zodiac sign of the Bull. The first model of Auto Lamborghini was presented at the Turin Motor Show in 1963. From that moment on, the myth of this brand began to be built, creating from year to year a series of automotive masterpieces destined to become legends. 1965 was the turn of an icon of the car, the Miura. A car with a sensual look, only 105 centimeters high from the ground and with a minimum height from the ground of only 135 millimeters. When this model was presented at the Geneva Motor Show in 1966, it was evident how it would change the concept of a sports car. It was an ultra-modern project, way ahead its time and undoubtedly inspired by the prototypes of racing cars. With the Miura, named after Edoardo Miura, Ferruccio Lamborghini’s friend and famous bull farmer, Lamborghini began the tradition of naming its cars inspired by the world of Spanish bullfighting. Actors and singers, no one was immune to Miura-mania. Dean Martin, Frank Sinatra, Johnny Halliday, the Shah of Iran, the Prince of Monaco, Little Tony, Rod Stewart and many other famous people succumbed to the charm of this car. No less than 763 Miuras were shipped around the world between 1966 and 1972, in 60 different colours. In 1968 another futuristic car, the four-seater Lamborghini Espada, followed by other myths such as the Countach LP 500, in 1971, even more aggressive and performing than the Miura, with an even more longitudinal silhouette and doors that opened upwards. Unlike the other cars, the name of this model is inspired by an exclamation of astonishment pronounced in Piedmontese dialect. This model was produced for 17 years.

The 1990 was the time of another myth, the Diablo, with surprising features, an extremely aerodynamic and modern design, being able to reach a record-breaking speed peak of 325 km/h. In 1998 Automobili Lamborghini was acquired by the Audi group. From 2005 to 2016, Stephan Winkelmann was President and CEO of Automobili Lamborghini S.p.A. Since March 2016, Stefano Domenicali has been appointed Chairman and CEO of the company.

THE 2017 RESULTS AND THE MAIN FOREIGN MARKETS In 2017, Automobili Lamborghini S.p.A. achieved new historical results. The company increased its worldwide sales by 10% from 3.457 to 3.815 units. Sales, therefore, grew for the seventh consecutive year and have almost tripled since 2010 (1.302 cars). Worldwide deliveries have increased significantly for all lines and have set historical sales records. Sales of the V12 Lamborghini Aventador increased by 6%, from 1,104 to 1,173 units. Even stronger was the increase in sales of the V10 Lamborghini Huracán model, up 12% from 2,353 to 2,642 units.

N.

MARKET

UNITS

1

USA

1095

2

JAPAN

411

3

UK

353

4

GERMANY

303

5

CHINA

265

6

CANADA

211

7

MIDDLE EAST

164

51


52

TECHNOLOGY AND ADRENALINE

DUCATI. Sophistication, Style and Performance For more than 90 years Ducati has been manufacturing products meeting the highest standards, without ever losing sight of its values. All Ducati models are the purest expression of Italian style, technological research and extraordinary performance. Ducati was founded in 1926 in Borgo Panigale, in the suburbs of Bologna. Initially specialized in research and production of radio technologies, the company converted to motorcycle production after the Second World War in 1946. It is the beginning of a journey that continues today and pushes Ducati to evolve continuously. The Ducati range of motorcycles is wide and diversified including, in fact, several families: Diavel, Hypermotard, Monster, Multistrada, Superbike, SuperSport and Panigale. In 2015 the company introduced Scrambler® which reinterprets the typical values of ​​ the 60s model in a contemporary key, and is much more than a simple motorcycle, it’s a style of life. A free, positive and nonconformist spirit, Scrambler® has created its own universe, called Land of Joy, where it shares values, experiences and ideals. Since

its arrival on the market, Scrambler® has represented a new trend and four years since the brand’s birth, more than 55,000 models have been sold around the world. The scope of the brand is also represented by the four single-brand shops; the Scrambler® Camps in Padova, Borgo Panigale, Barcelona and New York, and the two Scrambler Food Factory restaurants in Bologna. In 2018 Ducati presented the Panigale V4, the first massproduced bike from the Bologna-based company equipped with a


TECHNOLOGY AND ADRENALINE

4-cylinder engine strictly derived from the Desmosedici GP engine. A revolutionary step for the company, which has always been recognized for the L twin-cylinder engines. Some unmistakable features that assert the uniqueness of a Ducati are the desmodromic valve control system, the steel tube lattice frame and the unmistakable “sound” of the engine. Ducati is not just motorcycle manufacturing, Ducati Corse is the racing soul of the company, officially engaged in the MotoGP World Championship and in the Superbike World Championship. In MotoGP, participating since 2003, Ducati has won 39 races, collecting 36 pole positions and 39 fastest laps. In the 2007 season the team won the World Championship, winning both the Constructors’ and the Drivers’ titles, with Casey Stoner being the rider of the Desmosedici GP07. For 2018, the Ducati Team in MotoGP confirmed Andrea Dovizioso, second in the general standings in 2017, and the three-time MotoGP world champion Jorge Lorenzo. While in the Superbike World Championship, where the motorcycles are derived from street bikes, Ducati has conquered 17 Constructors’ titles, in addition to having won the world title 14 times. In 2011, Ducati reached the historic milestone of 300 victories.

develops a wide range of licensed products, from toys to clothing, from accessories to perfumes to a real format related to food, the Scrambler Ducati Food Factory: this is just an example of projects that further reinforce the perception of the Ducati brand. The licensing development of the DUCATI brand is managed internationally by the leading agency IMG. Among the other new licensing agreements, recently, there has been the launch of the 1926 perfume, as well as a series of high-tech toys such as branded drones and hover-boards. Product lines of accessories were then launched, including backpacks, bags, wallets as well as caps developed in collaboration with New Era. The brand then launched new fashion collections in Singapore, Malaysia and Indonesia and signed a new agreement for the development of clothing, footwear and accessories in India with Flipkart. This year, additional exclusive accessories, such as a limited edition range of watches with Locman and a dedicated eyewear line with Mondottica, were introduced to the market.

For the fourth consecutive year, Ducati is present in the Superbike World Championship in partnership with Aruba, the leading Italian company in web hosting and cloud services. The Welshman Chaz Davies, who finished second in 2017, and the Italian Marco Melandri, fourth last year in the final standings are the official riders of the Aruba.it Racing - Ducati Team. Both compete by riding the most advanced version of the Ducati Panigale R.

LICENSING DUCATI The Ducati brand attracts more and more creative collaborations with other leading companies, which then lead to the creation of exclusive products under the Ducati, Ducati Corse and Ducati Scrambler brands. These strategic partnerships further consolidate the authenticity and image of the brand, giving life to products aimed at who wants to experience the Ducati world at 360° and seek to stand out for style and innovation. The dedicated Licensing division

SUCCESS IN FIGURES 695.000 Ducati motorcycle owners in the world 55.871 motorcycles sold worldwide in 2017 736 M EUROS turnover in 2017 94% very satisfied customers 78% recommend Ducati 3,502,101 Facebook fans 909.000 Instagram followers 20 websites 9 languages 14.170.000 online visitors

53


54

TECHNOLOGY AND ADRENALINE

PININFARINA SEGNO. THE NEW PATH OF DESIGN Pininfarina Segno is a new chapter in the story of a great family of designers started in 1930. A family which with its projects continues to interpret the spirit of the contemporary man, in every moment and place of life. On 22 May 1930, Battista “Pinin” Farina (the surname Farina was eventually changed to Pininfarina in 1961 by presidential decree) signed the memorandum with which he founded the Società Anonima Carrozzeria Pinin Farina, in Turin. Through a long process of growth and transformation, ideas and creativity, Pininfarina has evolved from an artisan company to an international group able to act as a global partner in the automotive industry. Today Pininfarina, synonym with Purity, Elegance and Innovation, focuses on design, engineering services, design and production of


TECHNOLOGY AND ADRENALINE

From the left: Giuseppe Bonollo, Silvio Angori, Davide Fabi, Paolo Pininfarina, Fabio Malfatto, Fabio Calorio, Mario Tarroni, Andrea Bettancini

“To combine the perfect shape with the perfect functionality, this is the design mastery that creates timeless masterpieces” - Paolo Pininfarina products that, interacting with technology, have an impact on our lives and create a unique experience. It represents a world of icons and unique experiences, expressions of elegance and exclusivity that move the soul: from sports cars, to yachts, to fine watchmaking. Each creation has left an indelible mark on the evolution of design. Its trademark, a Made in Italy brand, has marked its way through 87 years of history and emotions, to outline the shape of the future. A heritage full of icons, nobility and people who have made the Pininfarina style unmistakable. The project Pininfarina Segno was born with a unique vision: to create experiences and scenarios which have to be new and unprecedented in terms of design, technologies, materials and methods of use. A design studio dedicated to the world of “writing and accessories” in which to develop objects born from Pininfarina creativity and at the same time a Creative Observatory able to select and propose international brands that deserve visibility and diffusion, distinguished by innovation, creativity and visions consistent with the Pininfarina values. It’s no coincidence that Pininfarina Segno was born from the collaboration between Pininfarina and Napkin Forever, which share the same passion for creative talent, the search for innovation, the care for quality craftsmanship and made in Italy products. This joint venture, which has set up as a new company, Signature Srl, will promote Pininfarina brand stationery products and at the same time will distribute excellent brands operating in the same segment. Pininfarina Segno is a new idea that gives value to the best of Italian style and international design, collecting in a Hub of excellences a selection of unique creative realities: innovative brands, master craftsmen, designers with original projects to develop. An actual research work, born from the belief that design can improve everyone’s life. Pininfarina Segno, believes in the value of quality and in the protection

of a recognized heritage that is that of “well done”. To spread this distinctive feature of Italian Design, will give voice to small artisans, special processing companies, producers of cutting-edge materials, unique creative talents that deserve a place as protagonists in the design scene. The passion for research is also found in the choice of patented materials such as that of the tips of the fountain pens from the Pininfarina Segno lines, made in ul’Ethergraf®, a writing metal alloy inspired by the silver tip used by Leonardo Da Vinci or the “woven” wood of the Pininfarina Folio line of bags and accessories, the Ligneah®. The continuous research has also selected special materials that give a unique style such as:
the Aerospace Aluminum with which Pininfarina Aero is made. Magnesium, a very light metal with which Pininfarina Space has been created, and donated to the ISS astronauts, the Kauri, the millenarian fossil wood of the Pininfarina Cambiano.

55


56

TECHNOLOGY AND ADRENALINE

AC MILAN. BLACK RED PASSION The Associazione Calcio Milan, known as AC Milan, is one of the most important Italian football clubs. Founded in Milan in 1899, with the name Milan Football & Cricket Club. The team plays in the Italian Major league of Italian football championship, it has participated in 85 out of 87 Italian Major League single round championships. It is the third team in the world for number of international titles won and in Italy is the second most successful club, in equal merit with Inter and behind Juventus. Internationally, AC Milan is the Italian team with the most successes, the first Italian team to have won the UEFA Champions League Cup and the second European team and first Italian for the number of Champions League finals played (as many as 11). Through Milan Entertainment, a 100% controlled company, the Associazione Calcio Milan, manages, enhances and develops the Milan brand. Licensing activities and initiatives are numerous and continuous; from clothing and accessories to jewelry, from household items to calendars and school items. For the 2018/19 football season PUMA Football presents the new


TECHNOLOGY AND ADRENALINE

legendary ‘Diavolo Rossonero’ (red and black devil) appears on the back of the collar, to enhance the Club’s roots and the famous quote of his founder Herbert Kilpin “We will be a team of devils, our colors will be red like fire and black as fear we will strike into our rivals!” To celebrate the launch of the new Home Kit, PUMA Football has created a social networks campaign named ‘A NEW MILAN’. It is inspired by the youthful exuberance and creativity of the city and the passion of the fans that is reflected in a new era of youth and energy within the Club, fueling a burning desire for success. AC Milan is part of an impressive array of football teams partners of PUMA, both in the UK and internationally, including Arsenal FC, Borussia Dortmund, Olympique de Marseille and national teams as Italy, Switzerland, Uruguay, Senegal and Serbia. PUMA’s football portfolio also includes some of the best players in the world, such as Rome Lukaku, Antoine Griezmann, Olivier Giroud, Sergio Agüero, Marco Reus, Julian Weigl, Adam Lallana, Cesc Fàbregas, Mario Balotelli, Héctor Bellerín, Stephan Lichtsteiner, Petr Cech, Gianluigi Buffon, Giorgio Chiellini, Nacho Monreal and Marco Arnautovic.

AC Milan home racing kit, powered by fans, and by the culture and passion of Milan. The first PUMA kit created for AC MILAN is inspired by the long history and the centenary and winning tradition of the Club. In the new jersey, the unmistakable black and red stripes, representing the fire in the hearts of the fans and the team and the fear that it infuse in its rivals - are enhanced with a minimal and classic design. The vintage-inspired button-up collar is a tribute to history. It appeared in the Club kits of the early twentieth century, while the

The new Home Kit Milan is available in all the PUMA Stores in Italy, in the official AC Milan Stores (Casa Milan Store, Milan Store and San Siro Store), in selected sports stores and online on puma.com and store.acmilan.com.

57


58

TECHNOLOGY AND ADRENALINE

PANINI GROUP. BEYOND THE FOOTBALLERS COLLECTION The Panini Group was founded in 1961 in Modena thanks to the passion and vision of the Panini brothers, who decided to market the first collection of Players.

Today Panini is an Italian company, world leader in the field of stickers and trading cards, with 12 branches in Europe, USA and Latin America. Multinational leader in the publication of comics, children’s magazines and manga for Europe and Latin America It is also the most important distributor of comics and comics in Italian bookstores and is active with several projects in the field of multimedia.

In addition to its deep links with sport and the world’s leading sports organisations, the Panini Group has a strong presence in the entertainment sector, where it is the preferred partner of all the world’s leading film studios and licensors. Thanks to a certain vision, the company has been able to conquer a large part of the reference market since its inception, leveraging on emotional aspects (the opening of a bag of cards), discovery, collecting, exchange and play, which although not involving complicated technology, stimulate great desire. Over time, the Panini brand has remained the first Italian company capable of creating communities around an elementary product that can be collected and is strongly linked to the collective imagination. The collections of figurines are transformed into memories of life and are often collected year after year, in a sort of collection of collections. The exchange is a key interaction and an aid to social development skills. The collection represents one of those occasions of community where you meet and have fun together. The surprises and excitement in opening the packages and the satisfaction provided by the completion of the sections and therefore of the entire album are irreplaceable.


TECHNOLOGY AND ADRENALINE

THE KEYS OF A GLOBAL SUCCESS On the occasion of the 50th anniversary of the Suede street style model, Panini and Puma have revisited the famous sneaker in an exclusive way, to celebrate their passion for sport and the spirit of collecting. This collaboration represents the intersection between sport and street culture, bringing together collectors of stickers and sneakers in an ideal game of “CELO, CELO, MANCA! Just as Panini figurine collectors frantically search for the last missing figurine to complete the album, sneaker collectors are always looking for the rarest model. From sports tournaments to cartoon characters, Panini figurines have kept their fans “glued” to the game for over 50 years. With its attention to detail and features reminiscent of classic collectible cards, the Panini Suede 50 shoe is a must for any true Panini collector. There are several important Panini Best Practices. Thanks to the collaboration with FIFA, the PANINI HERITAGE FIFA WORLD CUP COLLECTION collection has been successfully launched through licensing agreements with Copa Football, Bioworld International and Click Distribution, which have distributed clothing and gift products throughout Europe, the United States, Kuwait, Canada, Lebanon and Mexico. Due the company’s capacity for renewal and after a long period of research, Panini has updated its Style Guide by drawing on its historical heritage and combining concepts and reworkings inspired by street culture and pop art. The brand new Style Guide PANINI will be presented in autumn 2018.

CONTACTS Tony Verdini – Senior Manager, Business Development & Partnerships – tverdini@panini.it Debora Bonisoli – Marketing Executive dbonisoli@panini.it

SUCCESS IN FIGURES More than 536 million euro turnover 2017 of Panini Group More than 1000 employees Distribution in 120 countries 12 European subsidiaries 7 Business Areas: • Licensing • Collectible • Publishing • Dossier publications • Promotions and Loyalty • Distribution • Digital Marketing

59


FAMILY AND ENTERTAINMENT

INTERVIEW: IGINIO STRAFFI PRESIDENT RAINBOW SPA

FAMILY AND ENTERTAINMENT

BEST PRACTICE: • ATLANTYCA • CLEMENTONI • GRUPPO ALCUNI • MONDO TV • GORMITI

61


62

FAMILY AND ENTERTAINMENT

INTERVIEW WITH IGINIO STRAFFI Director, television and film producer and founder of Rainbow one of the leading international companies in the animation industry, Iginio Straffi started his career in the world of comics, and his passion for animation brought him to the foundation of the giant of kids entertainment in 1995, in the Marche, Italy.

Iginio Straffi, President of Rainbow SpA

In 2004, after the first television project, Tommy & Oscar, Straffi created the franchise that would have established as a worldwide phenomenon, the Winx Club. With the magic world of Winx, Straffi proved that making animation in Italy was possible, and lead the company to the top list of animation companies in the international market. It was just the start of a series of solid and lasting successes. Iginio Straffi, President of Rainbow SpA, tells us about the evolution and future of his company


FAMILY AND ENTERTAINMENT

In a few words, can you tell us about the evolution of Rainbow in recent years and in particular its transition from Italian to Global Content Factory? We are an Italian company that has always looked at the world and the foreign markets. We have always produced universal and appealing contents for a worldwide audience. About three years ago, the acquisition of Bardel, a Canadian studio with important know-how on family products which has worked with the biggest international producers, allowed us to integrate the in-house production chain, from the first drawings to the last frame. Since then, all of our products have been entirely created by Rainbow studios in Loreto, Rome and Vancouver, with around 750 talents dedicated to the artistic work. This important acquisition established a new era for Rainbow, allowing us to create more content for the market and work both with the international and North American artistic sensibility, and with the unique Rainbow approach, European and contaminated by the manga world. For instance, Bardel added incredible value to the upcoming 44 Cats TV series, giving a very North American rhythm to the franchise. The opening towards foreign countries dates back to end of 2010 and beginning of 2011, when we started collaborating with Viacom, which acquired minority shares of the Rainbow group, creating a synergy on a global scale and especially in the American market. That was certainly very important for our company, to boost the presence of our products in the USA and Canada. How do you come up with new content for the international market? We try to understand what is missing or interesting in the market, we do research and we are present everywhere. Once we have identified a target or genre, we work on the concept to make it an international product. It would be much easier to work only for the domestic market and characterize products according to that, but in the long run it causes the loss of a whole slice of market, the international

63


64

FAMILY AND ENTERTAINMENT

one. For this reason, our commitment has always been to create comprehensible, fun and universal stories. To achieve this, we make a greater effort to meet foreign cultures and tastes and adapt to markets such as the American or Asian ones. For example, 44 Cats was born from a concept that is strong for Italy but even more so for the international audiences: the 44 Cats songs, much loved in the Italian culture, are the starting point of a series full of positive and universal messages. What are your top brands at the moment? First of all 44 Cats, our new brand produced in collaboration with Antoniano Bologna and Rai Ragazzi; the series will be launched on Rai Yoyo in November, and is already positioning very well among broadcasters around the world; Winx Club, which has become a classic in more than 150 countries worldwide and will celebrate its 15 years in 2019; Maggie & Bianca Fashion Friends, our first live action series, a brand that keeps reaching important results in 2018. We are also developing a series of new animation properties and exploring the opportunities of a new genre for Rainbow, the world of thriller, thanks to the acquisition of Colorado Film Productions. After the Italian success of the film “The Girl in the Fog” by Donato Carrisi, which was also sold internationally, we are working on a second film by the same author, “The Labyrinth Man”. For some of these projects, a licensing development and more news are on the way, but I can’t disclose them yet. As content company, Rainbow is expanding to offer content for children, families and adults, with new synergies and productions with an international design.

Over time you have diversified your proposal, with live action and 3D products. What’s the strategy behind it and with what feedback from the market? We have always intercepted trends, and in 2005 Rainbow CGI was born in Rome for the production of films, feature films in CGI and TV series. The first production was the Winx Club movie, followed by Mia and me and then Gladiatori di Roma, based on an original idea. All this

In view of the 15th anniversary of Winx, how did you manage to make this franchise an evergreen always relevant over time? Since its birth, I was hoping for a brand that would last for several generations. Few cases in the world - characters handed down from generation to generation- can boast this good fortune. My vision was to make them live the first 15 years and then consolidate a brand that would become a classic, and so it was. We worked hard to avoid repetitions in the Winx Club saga. The first part of the story was already written, while from the 4th series onwards the challenge was to always find different, modern ideas. We are currently producing the 8th series, which will be released for the 15 years of Winx. With Netflix we are also working on a live action inspired by our magical fairies, with a series for a higher target of girls (15-30 years) than the core target of the animated series. With this new series we’re going to address a target market of new fans.


FAMILY AND ENTERTAINMENT

three TV series of Maggie and Bianca Fashion Friends, developing them in Italy and abroad. We are very proud of these results, because succeeding in a live action is not granted when you come from the animation industry, but thanks to the Rainbow method, which involves a lot of work in writing, in the search for talent and a careful analysis of detail and themes, we managed to create a series that is loved by the audience. Beyond Italy, where did you further consolidate your presence? A bit all over Europe, where Eastern Europe and Russia are stronger for us than Western countries, where we are always present. We also have a good presence in Turkey and in the markets of South-East Asia. Thanks to the synergy with Nickelodeon, in addition to those we are developing with Netflix, we are very present in North America.

to bring forward a strategy of growth and exploration of new targets, styles and trends. We also produced the first stereoscopic 3D movie and the 2nd Winx Club movie in 2010. We have always anticipated others in Italy and in some cases in Europe. The same record also applies to our first live action, since for both us and the broadcasters it has always been a specific know-how and prerogative of the majors only. We have accepted the challenge and put resources and commitment with great satisfaction, creating

What do you see in the future of your company? I see the consolidation of the activity and core business, that is the production of content for families and children along with licensing, growing important markets such as Asia, South America, Brazil and Mexico. Another area where our company is certainly growing a lot is the creation of IPs for young adults and teenagers with targeted live action. Many international broadcasters trust us both for what we have consolidated and for our new projects. We are an international content company that will keep creating successful products from pre-school to adult.

65


66

FAMILY AND ENTERTAINMENT

GERONIMO STILTON. A WORLDWIDE PUBLISHING PHENOMENON Geronimo Stilton has been enriching the imagination and adventures of children and young people in Italy and around the world since 2000. It is one of those rare properties loved by children, approved by their parents and requested by schools. It combines discovery and adventure in endless readings for young curious readers. With the added value that only he can give, Geronimo Stilton is often the testimonial of important projects for target families, which combine the educational aspect with fun. He also follows the development of the rich licensing program, along with the export of successful musicals around the world based on his extraordinary adventures. Below are some recent success stories.

TESTIMONIAL OF THE UNESCO SITE OF POMPEI Geronimo Stilton has been chosen as the exceptional testimonial of the educational project aimed at young citizens of the territory of the UNESCO site “Pompei, Herculaneum, Torre Annunziata� in collaboration with the Permanent Observatory of the Historical Centre of Naples - UNESCO site, scheduled for the year 2018-2019 and aimed at increasing the awareness and sensitivity of young people to world cultural heritage. The project, involves students of the territory engaged in educational laboratories and visits dedicated to archaeological sites. The final result will be a guide and a map of the three sites whose contents the students will design and with the original graphic frame of Geronimo Stilton. A unique product to bring history and culture closer to young people.

THE GERONIMO STILTON MUSICAL LANDED IN INDIA After the success of the Asian debut, the Atlantyca Entertainment musical Geronimo Stilton: The Kingdom of Fantasy arrives in India. The famous show, created as part of the Geronimo Stilton brand extension project, open its doors this summer in Delhi. Produced by Millennium Entertainment International - MEI Theatrical, a Hong Kong based company, leader in live shows and partner of Atlantyca, the show, inspired by the books of the same name by Geronimo Stilton - and which have sold over 14 million copies worldwide -, sees among its local promoters Scholastic India and JBC Inc.


FAMILY AND ENTERTAINMENT

FOOD: STILTON GERONIMO CHOOSES LINDT Geronimo Stilton recently signed an agreement with premium chocolate producer Lindt &Sprüngli S.p.A to produce a selection of delicious chocolate pralines dedicated to Geronimo Stilton’s brand. The chocolate packages will be covered with a special wrapping that includes a lively illustration by Geronimo Stilton and will contain a series of very special themed gifts. The Geronimo Stilton themed chocolates will be sold in pastry shops, ice cream parlors and chocolate stores: Coty Stores and Concept Store, which will have a dedicated showcase to promote this special event.

THE FAMILY FRIENDLY AIRPORT PROJECT WITH SEA AND GERONIMO STILTON SEA has consolidated its relationship with Atlantyca Entertainment and this Christmas again proposes the Family Friendly Airport project with Geronimo Stilton. The initiative, aimed at welcoming and facilitating families departing from the Milan airports of Linate and Malpensa, was born with the collaboration of Edizioni Piemme and the coordination of Atlantyca Entertainment. At the terminals, young travellers will be welcomed by the image of the beloved director of Eco del Roditore, Geronimo Stilton, who will direct families with children and young people to a dedicated and personalized lane - the Family Lane - that will allow them to avoid queues at security pointd. A Christmas edition of a booklet designed specifically for young travellers in the editorial staff of Geronimo Stilton, at Piemme Edizioni, will also be distributed.

GERONIMO STILTON SUCCESS IN NUMBERS Target: 7-12 M+F Most read children’s book in Italy Sold in 150 countries worldwide and translated into 49 languages Published since 2000 152,000,000 copies sold worldwide 34,000,000 copies sold in Italy #1 Family Friendly entertainment

67


68

FAMILY AND ENTERTAINMENT

Clementoni. When growing up is a “beautiful game” It is through the significant words of its founder, Mario Clementoni, that the company describes the goal that guided it in the course of its activity over fifty years: to help children learn while having fun because growing up is a beautiful game. Clementoni was born to let children of all ages play, setting itself the ambitious goal of supporting them in the delicate process of psychophysical development, through the language that they know best and that is their natural form of expression, the game. Clementoni is a company with more than fifty years of history, a brand that is synonymous with creativity, passion and attention to quality, with a consolidated leadership in the world of educational games. The company was founded in Recanati in 1963 thanks to the ingenious intuition of its founder who decided to bring to Italy a product hitherto unknown, the board game. Throughout its history, Clementoni has strongly believed in specialization in a market segment that has characterized its mission and development: educational play and, thanks to the creation of numerous toys that have become part of the collective memory of our country, over the years Sapientino has become a brand synonymous with education. Today Clementoni is an industrial reality of primary importance, strongly projected towards foreign markets and, at the same time, deeply rooted in its territory of origin. It is so firmly rooted in its territory that it achieves in number of pieces 80% of the total production in the Recanati plant where it has its headquarters. The Clementoni catalogue offers games for children from 0 months up to 12 years old. Starting from early childhood to which the Baby Clementoni, Disney Baby and Clemmy lines are dedicated, this is followed by the pre-school and school age games of the famous Sapientino brand; the scientific games of the Science & Game range, the ultra-modern Clem pad tablets; the creative games of Crazy Chic; not forgetting the “great classics”: the Recreational, the Tombstones and the famous Puzzles. A really wide range of games that have accompanied in the growth entire generations of children. Over the years Clementoni has also developed increasingly strong collaborations with Licensors both internationally and locally the most important and today 40% of its turnover is generated with licensed products.


FAMILY AND ENTERTAINMENT

SUCCESS IN NUMBERS 29 million: games and puzzles produced in 2017 188 million: consolidated turnover of which 60% achieved by exports in 2017 600 commercial distribution companies of which more than 80 from abroad (Spain, Germany, France, Turkey and Hong Kong) 50,000 MQ: surface area of the Recanati plant

WHAT HAS MADE CLEMENTONI WORLD FAMOUS Due to a precise strategy that Clementoni has pursued in recent years with continuous product innovation that has given rise to a wide and articulated range of educational games, all designed and developed internally by the Research & Development team, composed of over 70 young researchers. This is an approach in which the company supports 100% by investing more than 4% of consolidated turnover in this activity.

“Play is a serious thing. You should never stop, especially when you grow up�. - Mario Clementoni -

69


70

FAMILY AND ENTERTAINMENT

GRUPPO ALCUNI. MADE IN ITALY KIDS PRODUCTS A team of over one hundred people using the most advanced technologies, in the spirit of the great “studios” of the Italian Renaissance. Gruppo Alcuni is one of the most important European companies in the field of designing and producing programmes for kids. The departments of the group deal with the production of cartoons for cinema and TV, of fiction, and of theater setups based on their properties, along with the management of the theme park of the group, the management of licensing, publishing and merchandising, the communication.

CARTOON To date, the animated series and feature-films by Gruppo Alcuni are distributed all over the world (from Europe to the USA, from Canada to South America, from India to the People’s Republic of China, from the Middle East to Japan, to Russia). Among the most recent productions in animation are the “Mini Pet Pals” series (156x6’), “Pet Pals” (156x13’), “Leonardo” (52x13’),

“Eppur si muove” (52x10’), “Slash://” (26x20’), the two films starring the Cuccioli (2010 and 2014) and the very recent “Leo da Vinci Mona Lisa Mission” (2018), an extraordinary international success distributed, to date, in over 60 countries around the world. Currently, the film “Mini Pet Pals - The Four Seasons” and the “Leo da Vinci” and “Mini Pet Pals 4” series are in the works. The projects “Un disegno per la pace” and “H2Ooooh!” - on the protection of the world’s water resources - and “Leonardo Expo” - on the themes of sustainable development - were born from the important collaboration with UNESCO, United Nations, FAO and Rai Fiction.


FAMILY AND ENTERTAINMENT

CIAK JUNIOR PROJECT Gruppo Alcuni is the creator of the “Ciak Junior” format (aired on Canale 5), exported to 28 countries, which offers the possibility to be authors and protagonists of a series of short films. “Ciak Junior” involves thousands of students all over the world and ends with a festival in which all the broadcasters of the format participate. THE PARK OF TALKING TREES - MULTIMEDIA THEME PARK Gruppo Alcuni has opened in Treviso the first interactive multimedia park on audiovisual communication for children in Italy, with some of the characters from the cartoon series produced by the group as poster characters. The Park of Talking Trees offers the discovery and deepening of different and contemporary themes, from cinema to cartoon, from inventions to science and nature, through a playful style that makes children live as protagonists. Francesco Manfio (General Manager of Gruppo Alcuni): “I am convinced that the success that Gruppo Alcuni is obtaining around the world depends on many factors: first of all the extraordinary abilities of the professionals working in our teams. Not only in the creative sector - authors, character design, musicians, creators of backgrounds - but also production managers, animators, technicians, staff dealing with international distribution, licensing, the press office and the general office. Thanks to the skills of our employees we are able to create and distribute programmes of which we are able to follow all the production stages, and which are characterized by their great quality both from the “graphic” and the content point of view. Last but not least there is an excellent balance between the founders of the group: Sergio deals mainly with the creative part and I take care of the financial one, but for both sectors we share all the choices”.

which the Mini Pet Pals learn with fun new lessons. The relationships that are established between the characters are those typical of children playing together. In terms of audience the series is steadily rated among the first 3 broadcasting on Rai YoYo. Among the licenses issued: • Soap bubbles of Sbabam, about 140 thousand pieces sold at newsstands • Dea Planeta LIbri about 25 thousand volumes sold • Epifania 2018, about 48 thousand between socks, mini socks and hanging products sold - Easter 2018, about 70 thousand Easter eggs and mini eggs sold with DOLFIN • Listing for Christmas Campaign in COOP, FINIPER, BENNET, AUCHAN, PANORAMA • October 2018: launch of the GEDIS Flow Packs

THE NEWS OF THE MOMENT MINI PET PALS The kitten Olly, the dog Portatile, the little duck Diva, the bunny Cilindro, the chick Senzanome and the frog Pio are the protagonists of this exciting series dedicated to young children. A wonderful playground is the background to their adventures from

Sergio Manfio and Francesco Manfio

LEO DA VINCI After the great success of the feature film “Leo da Vinci - Mona Lisa Mission”, Gruppo Alcuni is making 52 episodes for television. The series - co-produced with RAI Ragazzi, HR, All Right Entertainment and Cosmos Maya Animation - is set in Florence, where Leonardo, Lisa and Lollo try to thwart the plots against the Medici family and their dear friend Lorenzo (not yet “the Magnificent”).

71


72

FAMILY AND ENTERTAINMENT

MONDO TV SUCCESSFUL INTERNATIONAL TV PRODUCTIONS Founded by Orlando Corradi in 1985, Mondo TV is the Italian company of an international group composed of Mondo TV France, Mondo TV Iberoamerica and Mondo TV Switzerland. The company is one of the main players in the production and distribution of animated series for the Kids target, films and feature films for cinema and television. It has an extensive animation library and an international sales and promotion structure. It also has a licensing division in operation since 2012. What has given the company its international status? Well to begin with it is a dynamic and market-driven company with a strong creative capacity: at the beginning of the 90s they started producing animated series inspired by the great classics, Jungle Book, Cinderella, Robin Hood and others. It pursued a development strategy: at the beginning of 2001 it was listed on the stock exchange, changed strategies and began to expand both on the European and Italian markets thanks to animated co-productions for RAI. Collaborations and alliances for the production of children’s series have gradually increased since 2008 both in Italy and abroad. Today Mondo TV boasts collaborations all over the world, with YORK, Chinese partner on INVENTION STORY, with AURORA World for YOOHOO TO THE RESCUE and CUBY ZOO, with CJ E & M Korea for ROBOT TRAINS, SUZY SPAFFORD and LAWLESS Entertainment for ADVENTURES OF DUCKPORT.

It has been able to diversify through the distribution of television programs and properties produced by others a strong sales structure to all types of media, not only in Italy but also in Russia and CIS, Italy, Iberia and LATAM, the Middle East and Africa.

THE MAIN PROPERTIES OF THE GROUP ADVENTURES in DUCKPORT Animated series in full HD 2D 52 episodes of 11 minutes. Coming soon The main characters of the popular Suzy’s Zoo series are committed to helping the community they live in every day, despite their adventures and mishaps ... CUBY ZOO Animated series in 3D CGI full HD 52 episodes of 11 minutes. Coming soon They are funny cube shaped characters that look like animals. As soon as humans move away they come to life and start playing and exploring their surroundings with the aim of keeping the world in balance.


FAMILY AND ENTERTAINMENT

ROBOT TRAINS Animated series in 3D CGI full HD Season 2 of 52 espisodes of 11 minutes each Co-produced with CJ E&M, it is an animated series for young children set in a world of trains, an extraordinary place inhabited by talking trains that can even turn into robots. The second series is coming up with 52 episodes and new characters.

HEIDI BIENVENIDA Live Action Series 3 seasons of 180 episodes of 45 minutes each. Feature Film coming soon. A major project in co-production with Alianzas Producciones, is the modern version of the famous story of Heidi, a character loved and known by children all over the world. Thanks to the addition of music, humorous gags, a bit of magic and great actors, it presents itself to the general public as an international success. INVENTION STORY Animated series in 3D CGI full HD 104 episodes of 11 minutes. Coming soon Co-produced with York Animation, it is the story of a very ingenious young fox who lives in the city of Carrot Town in the middle of the forest. In each episode through fun adventures he realizes brilliant and original inventions. METEO HEROES Animated series in full HD 2D 52 episodes of 7 minutes. The series is a co-production between Mondo TV and MOPI (Italia Epson Centre). The series tackles the issues of climate change, respect for the environment and nature in a fun and simple way, suitable for children. Lightning, Snow, Cloud, Rain, Heat and Wind are the six little characters who, guided by the super computer Tempo, turn into super heroes and save the Earth. SISSI, THE YOUNG EMPRESS Animated series in 2D - full HD. 2 seasons for a total of 52 episodes of 26 minutes each. 3rd seaon of other 52 episodes of 11 minutes each coming soon. Elizabeth, called by all Sissi is a free and rebellious spirit who doesn’t get on with the obligations of court life imposed on the young princess. It is a co-production World TV and The Paper Sun. YOOHOO TO THE RESCUE Original Netflix series in 3D CGI full HD 52 episodes of 11 minutes. Coming Soon Five friends, drawn from the world-famous animal character line created by Aurora World, help each other and teach other animals to solve environmental problems.

73


74

FAMILY AND ENTERTAINMENT

GORMITI. THE NEW TV SERIES In October Rai YoYo and Rai Gulp will broadcast the new series inspired by the successful boys brand Gormiti, a product of the Giochi Preziosi group and entrusted to Planeta Junior for its commercial development. The new action-comedy series Gormiti, based on the global phenomenon created by Giochi Preziosi, is co-produced by Planeta Junior, Giochi Preziosi and Kotoc animation studio. The series consists of 52 x 11’ episodes in 3D CGI, mixing action and fun for a male target between 5 and 8 years old. PROGRAMMING In Italy the new series will be broadcast on the public service channels, on Rai Yoyo from October 1stat 8:45 pm,2 episodes backto-back every day; and on Rai Gulp from October 1st, at 5:35 pm,2 episodes back-to-back every day (which will followthe positive flow of Kung fu Panda) and since November 4th a morning slot will be added at 8:10 am, always with 2 episodes one after the other. THE LAUNCH The TV launch of the new Gormiti series has already started in August with a”Coming soon” TV PROMO on the two Rai channels. The launch will then include, from September 10th to October 22nd, the programming of a TEASER focusing on the CHARACTERS. From September 20th, a special episode of SNAP–the tv magazine by Rai Gulp – will be dedicated to the series and it will be broadcast 3 times a day and then on the social media networks and websites of the two Rai channels. From September 22nd, two different PROMO teasers will be broadcast on the two Rai networks, announcing the actual airing of the first episodes of Gormiti starting from October 1st. There will then be the 5-day COUNTDOWN – from September 26th to September 30th – in correspondence with advertising breaks on the Rai YoYo and Rai Gulp networks (as a graphic element before and after each advertising break) and finally, from October 1st, the Prime Time PROMO of Rai YoYo will also be broadcast on the generalist channels (Rai1, Rai2, Rai3).

THE SERIES FORMAT: 52 episodes, 11’ in 3D CGI GENRE: Action, Adventure, Comedy TARGET: Boys 5-8 years. Written by a team of international writers coordinated by Romain Van Liemt, creator of the show, the animated series was developed by Kotoc, producer of international television projects such as Sendokai Champions and Mutant Busters. Giochi Preziosi is the global master toy, while Planeta Junior manages TV and Consumer Products rights worldwide.


FAMILY AND ENTERTAINMENT

THE GORMITI ABROAD The new series will be aired in Spainfrom September 10th, on BOING. In France, instead, it will follow the first pay window on CANAL J, which plans its launch in the first half of 2019, before moving on to the FTA from the second half of 2019, on the GULLI channel. Finally, new agreements have been tightened with Israel and the Balkan countries. LICENSING DEVELOPMENT As for the licenses already in place, there are many agreements that involve the major Italian licensees. Important agreements have been signed with the global master toy GIOCHI PREZIOSI group, co-producer of the series itself, and with VILLA, soap bubbles manufacturer. In thefood area, PREZIOSI FOOD will produce sweet and savory snacks and Easter eggs, with the Gormiti brand. For the publishing, important partnerships have been created with MONDADORI, for the production of dedicated books, and with PANINI for the production of magazines, albums, stickers and much more. The Gormiti brand will also be present on SODICO toiletries products, and on DINO BIKES bikes and accessories. Other licensees involved are WARM UP and MULTIPRINT.

SYNOPSIS Four kids belonging to the tribes of the kingdoms of Gorm leave in search of the legendary Tower of the Elements, bulwark of the Gormiti, and find themselves living the most epic and exciting adventure of their life: the return of the Gormiti! The Tower of the Elements protects within it the Bracelets of the Elements, that allow them to invoke the famous warriors to fight against the Darkans, ancestral enemies of the Gormiti that threaten the land of Gorm. The kids are unprepared, but they must soon learn to manage their powers, helped by the wise Ao-Ki, the girl in charge of training them to become true heroes and save their world. Friendship, teamwork, goal achievement and fun are the main ingredients of the Gormiti series.

75


COMPANY PROFILE

Clean Paper Converting

Contacts Gianluca Lojacono Sales & Marketing Director Tel. +39.0583.981055 Email sales@cleanpaper.it Site : www.cleanpaper.it LICENSED PROPERTIES LIST

COMPANY DESCRIPTION Clean Paper Converting is a young and dynamic company, part of the Galeotti Group. The Group has over 85 years of experience in converting and processing paper into pure cellulose and cardboard, with currently three production sites, sales on every continent and constant economic growth in accordance with sustainable social and environmental development. The production of our finished products is carried out through a total of 8 production lines, some of which are in house a plant for in-line printing of cellulose; then there are 13 lines for printing, cutting, die-cutting and gluing of cardboard and one line for flexographic printing of packaging. Specialisation is of course the form and focus of this group, the company in Italy and Europe which on handkerchiefs and facial tissues can show the flexibility, diversification, customization and quality of its productions. In 2017 the Group had a turnover of 56 mln euro and employed 130 employees.

Rainbow - Winx, Regal Academy, MiaandMe, Maggie&Bianca, 44Cats, Santoro* Warner Bros. - Looney Tunes, Justice League, Teen Titans Go Walt Disney/Marvel - Spider Man, Avengers Eone - Peppa Pig Viacom/Nickelodeon - Paw Patrol, Blaze, Ninja Turtles, Spongebob TF1 - Barbapà RAI – The Jungle Bunch XILAM - Oggy and the damn cockroaches CULTURARTE - Trulli Tales

77


78

COMPANY PROFILE

Atlantyca Entertainment

Contacts Atlantyca Entertainment Spa Via Leopardi, 8 20123 Milano - ITA Marco Piccinini Licensing & Agents Manager T. +39 02 43001013 M. +39 342 8442807 Marcopiccinini@atlantyca.it

COMPANY DESCRIPTION A trans-media entertainment company, Atlantyca Entertainment maintains Production & Distribution, Licensing, Publishing, Foreign Rights Sales and Live Stage events divisions. The company manages the IP rights for the Geronimo Stilton brand and all of its franchises. Atlantyca is the Producer of “Geronimo Stilton” the animated series featuring the adventures of the most famous mouse journalist. The 3 Seasons have been sold all over the world, from China to US, from Russia to India, passing by the old Europe (France, Italy, German, UK, Spain, Portugal, Benelux; Nordics etc). Atlantyca’s Distribution arm represents a growing library of entertainment properties for children which includes the Junior Catalogue of ZDF Enterprises for Italy with successful series such as “Scream Street”, “H20” and “School of Roars”, and “Dive Olly Dive”, “Nutri Ventures. The Licensing division manages the international Brand extension initiatives including consumer products and special marketing & promotions for all the “Geronimo Stilton” and “Bat Pat” brands and any of their character spin-offs. Atlantyca Publishing oversees new contents’ creation and designs children’s books series aimed for international success. The division has produced more than 400 books over 10 years. Atlantyca’s Foreign Rights division is dedicated to securing sales of publishing rights for the Geronimo Stilton books and over 1700 additional titles for other IP owned properties, boasting 6.800 granted agreements for translations in over 49 languages. Atlantyca Live is the integrated division dedicated to the planning, creation, production and development of live stage shows for all of Atlantyca’s owned properties which include the “Geronimo Stilton,” its spin-off series, “Bat Pat” and “Agatha Mystery” brands.

Rachele Geraci Live & Stage Manager T. +39 02 43001124 M. +39 389 4352105 rachelegeraci@atlantyca.it


80

COMPANY PROFILE

RAINBOW

Contacts Rainbow SpA Via Brecce snc 60025 Loreto (AN) Italy Founder and CEO: Iginio Straffi Licensing: licecensingdept@rbw.it TV Sales: tvsales@rbw.it +39 071 75067500 info@rbw.it www.rbw.it

COMPANY DESCRIPTION Rainbow Group was founded in 1995 by Iginio Straffi, still President and Chief Executive Officer, and gained a worldwide reputation thanks to the extraordinary success of the Winx Club fairies brand. The group operates in the children and teenager entertainment industry, ranking among the main international companies for the development of content - both animated and live action - for TV and cinema productions, as well as for the creation, development and licensing of content and the production of animated content for third parties, integrated by the group with the acquisition of Canadian studios Bardel Entertainment in 2015. With the acquisition of Iven Group in 2017, Rainbow Group has also broadened its offer of TV and movie products dedicated to adults and families, with the TV formats and film library owned by Colorado Film Production S.r.l., an Iven Group company that has been active on the market for more than 30 years. In over 20 years of experience, the group has created and developed a variety of properties and can count on a product portfolio aired in over 100 countries through different broadcasting platforms; in the consumer products industry, the group ranks in the top positions on the annual Top 150 Global Licensors List and is 1st in Europe, with more than 500 licensees worldwide.


COMPANY PROFILE

DIC 2

Contacts Douglas Mari – Managing Director douglas@dic2.com +39 348 3106335 Gianfranco Mari – CEO gianfranco@dic2.com +39 348 3106334 Elisa Pastormerlo – Licensing Manager elisa@dic2.com +39 328 1279280 Website: www.dic2.com

COMPANY DESCRIPTION DIC 2 Srl is the oldest independent licensing agency in Italy. In our 45 years of licensing business we have represented huge hits in the Entertainment business, important brands and artists from all over the world (i.e. Smiley, Marvel Superheroes, Universal Studios Characters, Barbie, Ninja Turtles, He-Man, Beverly Hills 90210, Pokémon, Yu-Gi-Oh!, South Park, Super Mario, Nintendo, General Motors, Jack Daniel’s, Harley Davidson, Williams F1, Corvette, Chrysler, Nascar, NFL and hundreds more). We work in the domestic market but also Worldwide thanks to a wide network of linked agencies. Since 2013 we are also Licensor of several properties. From 2017 we also create advertising campaigns for our clients on YouTube using a network of kid influencers. More info on our website: www.dic2.com

81


82

COMPANY PROFILE

PREMIUM s.r.l.

Contacts Maria Grazia Bussandri Marketing Director Premium S.r.l. LocalitĂ Sacchelli 29020 Travo (PC) Phone: +39 0523 955024 Fax: +39 0523 955015 e.mail: premium@premiumlicensing.it Web: www.premiumlicensing.com

COMPANY DESCRIPTION PREMIUM S.r.l. was created in 1974 and it is one of the founders of the Licensing industry in Italy. In this long journey, it gains a great trust of its clients which appreciate its seriousness, fairness and the quick response to their operative needs. Experience, Know how, servicing, creativity and innovation are Premium’s values. Thanks to its history, experience and know how are naturally acquired, creativity is also a distinguishing mark of Premium which cooperates with experienced graphic designers able to visualize innovative ideas and create new ones. The constant study of new marketing solutions which can have the plus of novelty and are able to generate new projects to last in time, is the commitment of Premium which believes that Licensing, like any other productive industry, needs strategies to be able to produce results. Premium represents for over 30 years, among the others, King Features Syndicate, Inc. a unit of Hearst Holdings, Inc., which controls the international rights of iconic brands and characters such as: the Popeye family, Betty Boop and the newest series: Cuphead. It has also recently being appointed by Perfetti Van Melle as agent for the Brooklyn brand, for selected Licensing activities. Premium cooperates with the best Italian companies for Licensing projects also international accompanying Licensors and Licensees in successful operations.


IGB_Italian Golden Brands_01  

THE BEST OF ITALIAN LIFESTYLE

IGB_Italian Golden Brands_01  

THE BEST OF ITALIAN LIFESTYLE