Digital STUDIO KILLERS
AnimaTION AND MUSIC. Virtual? NoT ONLY EJ. Through Ode to The Bouncer in 2011, the Studio Killers were born when the music gave life and voice to Cherry the lead singer of Studio Killers, a luscious animated persona. Since then, their presence on social media was tangible. Through video blogs, art, art exhibitions, and eventually live shows, their presence in the world became more and more solid to a growing group of fans.
Finland continues to suggest new trends to European teenagers and young adults. This is the time of a virtuous mix between music and animation, with a touch of digital. Let’s talk about Studio Killers, a European electro-pop virtual band, made up of virtual characters: singer and designer Cherry, keyboardist Goldie Foxx, DJ Dyna Mink and, as a manager, a bipolar bear. The true identities of the group members are unknown. It is a brand that speaks to teenagers and that contains the essence of social media: it is irreverent and engaging; creative and contemporary. The style of the characters is such that, in addition to the musical element, has also inspired art, with different artworks and interpretations of
the protagonists of the band. To learn more, LM interviewed with Eliza Jäppinen, CEO, Visible Realms. LM. Story, background and description on how this virtual music band was born and how it has developed its success through the years
LM. How does the interaction between the music band and its fans work through social media? And how does its awareness increase? EJ. Studio Killers wouldn’t exist without social media and the internet as with the exception of the live shows they solely exist online. But on Studio Killers Facebook you can talk to the characters. On tumblr you can join the creative fun in creating endless amount of fan art, or be apart of the phenomenon when taking part in a Studio Killers cosplay competition. Follow Cherry’s outfits of the day on all platforms and hear from the band members themselves as they update or entertain through YouTube. LM. Which are the next projects for the band? EJ. This year we will be ramping up our social media again! With new music in the pipelines, lots of creative fun to be part of and consume! We want to keep things a bit vague as a lot of things are still in the works. But if you’re looking for something to follow online, we won’t disappoint, with more outfits of the day, art, video blogs, and fantastic new music and music videos are all planned for 2018!
To learn more about Studio Killers: Youtube: www.youtube.com/user/StudioKillers Facebook: www.facebook.com/studiokillers Twitter: www.twitter.com/studiokillers Tumblr: studiokillers.tumblr.com Soundcloud: soundcloud.com/studiokillers 53