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The European Animation Journal - Fall Issue 2025

Page 22

E D ICTO AN L FO U SR IO

22

In these pages images from the brand-new TV Series Winx Club: The Magic is Back

RAINBOW

Rainbow Celebrates 30 Years of Storytelling with the Return of Winx Club As it celebrates its 30th anniversary, Italy’s Rainbow prepares for further global expansion with its iconic series Winx Club: The Magic is Back returning to screens in a sensational reimagination.

2025 marks another year of expansion for Rainbow, the Italian production company founded in 1995 by Iginio Straffi. Over the past 30 years, Rainbow has quickly evolved from a small animation studio into a global entertainment player. And its journey of passion, creativity, and collaborations is set to continue on an even bigger scale. Rainbow’s accelerated growth has been fuelled by acquisitions and the major partnership with TEC Movie. This partnership will allow Rainbow to execute its expansive strategy to grow its existing IP library and develop innovative new shows that resonate with global audiences and tell valuable and engaging stories that instantly connect with the audience. Boasting a “Made in Italy” DNA that has been catering to global trends from day 1, Rainbow has exported iconic Italian creativity, talent and innovation to over 150 countries. This ethos is perfectly embodied by the hit saga Winx Club, with its distinctive iconic look and fashion flair. The timeless fantasy adventure property, set in a vibrant world of magic, friendship and courage, turned 20 in 2024, and is now ready for a huge comeback bound to ignite a new era of enchantment with Winx Club: The Magic is Back. This thrilling CGI animated reimagination features a stunning storyline and visuals that


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The European Animation Journal - Fall Issue 2025 by BM srl - Issuu