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emphasis on energy efficiency. By 2014, there are predictions that there will be $50.2 billion in the installation of new electrical systems, appliances and major equipment, HVAC systems, roofing, windows and doors, Energy Star appliances, lighting, and other efficiency improvements. These factors will make energy-efficient residential products and services a hot sector over the next several years. For the threat of substitute products, Triad Solar Store has to be able to differentiate the quality of their products versus the competition because some of their higher quality products are more expensive. To generate revenue in this industry companies sell solar power generation directly to utilities, wholesale electricity providers and retail electricity users. Electricity can be delivered in countless ways, and is usually more conveniently and cheaply available through the grid. Fossil Fuels and other renewable forms of generation are just a few sources that electricity is generated from. These forms of generation are functionally indistinguishable from solar electricity, and may be available at night or on cloudy days. Consequently, they are not only readily available substitutes to solar panels, they are more convenient to use. The bargaining power of the customer is low because of the high price of the products and the limited number of sellers. Additionally, there is low bargaining power to customers because the solar industry is relatively newer and still in its growth stage. Based on research, the power of the supplier of the energy industry as a whole is high because there are only a select few solar energy suppliers around the area. This forces the buyers to purchase items at the price the manufacturers are willing to sale. In the future this is likely to change due to increase of new entrants and innovators researching a cheaper way to create solar products.