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Exhibit 3: SWOT
Strengths • • • • • • •
Retail space Ability to educate customers-customer service Tax benefits/rebates when purchasing One stop shop for solar products-has array of products Quality of products Ability to purchase through USA Solar The private label solar domestic hot water systems will help build name identity and awareness for USA Solar Stores
Weaknesses • • • •
Opportunities • • • • • •
Manageable sized market Expected market growth Environmental impact from issues in Japan Relationship with USA Solar Shared retail space with Hearn and Associates NC first state to adopt REPS
Physical location of retail space Price Only one employee No financing options
Threats • •
Numerous competitors High switching costs