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Ba To Take More 'huMBle' aPProach wiTh corPoraTeS britiSH airWayS has pledged to step up its focus on trade and corporate partnerships as part of efforts to help the industry recover from the impact of the pandemic. Head of Sales Mark Muren said the airline would be working with its partners in a more “authentic, approachable and humble” way going forward. “Our partners make us who we are and these partnerships will be at the core of the recovery. We haven’t been around 100 years because of ba.com,” he said. “We know we will always need to
have great partners, whether that’s leisure agents or business travel agents or corporate customers, and we will be approaching these partnerships with more energy and enthusiasm.” Muren, who joined from United Airlines in November 2019, said BA would have a “smaller, leaner” sales team but this would be a “better sales team” using more eﬃcient digital ways of working. The airline will also be working more closely with trade bodies, such as the BTA and ITM, to help secure the sector's recovery.
traVel buYers under less Pressure to justifY their roles a Survey of travel buyers found only 36% are now feeling increased pressure to justify the travel function within their organisation, compared to 47% who said they felt under pressure a year ago. In a poll of ITM members, carried out in the first two weeks of April, 62% of buyers felt the perceived internal value of a buyer’s role and remit will increase in 2021, compared to 47% last year. See our feature on page 32.
travel programmes that measure wellbeing
Only 13% of corporate travel buyers report that their company's travel programme measures the wellbeing of travellers, according to a survey of 123 ITM buyer members, which was carried out by the institute over a twoweek period at the beginning of April
report shows impact of lockdown on work FOur in five business travellers have seen their job affected by a lack of cross-border business travel, according to research undertaken by Collinson. A survey of nearly 8,000 business travellers in the UK, U.S. Australia and 10 other countries worldwide found a third said that not seeing clients face to face has negatively affected the way they do business. A third of respondents said the lack of travel has made their company less productive while 28% said they have felt unable to do their job effectively since pandemic travel restrictions came into force. Collinson is a global provider of travel experience services and the UK’s largest provider of airport Covid-19 testing.
[ NEWS BITES ] >> SKYTEAM ALLIANCE has unveiled a number of enhancements to its SkyCare&Protect pledge, designed to restore customer confidence. Members, including Air France, Alitalia, Delta Air Lines and KLM, can now offer passengers an online travel requirement checker, information on testing sites, contactless boarding and pre-trip communications >> LEONARDO HOTELS opens its first hotel in Bristol in May, with 197 bedrooms, a fully-equipped gym, bar and restaurant >> ADVANTAGE TRAVEL PARTNERSHIP has partnered with Covid-19 PCR testing company Randox Health to halve the costs of tests to £60 for clients of Advantage TMCs. Randox has also joined with British Airways to offer the same discount (see Reality Check on page 42) <<
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