26 / BETTER XXXXX PROCESSES AND PRACTICES
The
SUSTAIN
ability challenge Founder of IN Air Travel Experience, Anne de Hauw, discusses some of the issues that airlines must address while becoming sustainable…
T
he airline industry is showing signs of recovery and surprising resurgence. This is unfolding against a new sort of customer behaviour. Issues like health, wellness and sustainability are top of mind in customer expectations and guiding travel decisions. The world is adapting to hybrid working models and people are spending their leisure time differently. The travel industry is undergoing evolution. This is why we must adapt to new norms and remain relevant to customers. Two-thirds of customers say they are willing to spend more to ensure trips are eco-friendly or minimise negative environmental impact. Consequently, airlines are addressing ecofriendly customers. Airlines are looking to engage audiences practising sustainable behaviours at home and
while travelling. These behaviours matter for the environment and customers’ social and economic decisions. This is why more and more companies are increasingly building a sustainable business – to please customers while protecting the planet. It's over to companies to find what is acceptable to customers and to find creative ways of compensating their footprints. That could be by paying by miles or exchanging their baggage allowance or meal to offset carbon emissions. Industry collaboration is needed in order to accelerate the development of offsetting.
Decarbonising aviation Holistically, airlines need to try to achieve net zero. The aviation industry accounts for approximately 2% of the world's emissions. The increasingly negative effects of climate change, highlighted by COP15 and COP27, have made
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