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The comfort zone Procurall is a freshly-launched amenities supplier looking to shake things up with new ways of doing business. Julie Baxter discovers more..
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ew amenities business Procurall believes it can cut airline costs by shaking up the way airlines, cruise companies and their suppliers do business. Launched in February by a group of industry veterans claiming 150 years of experience between them, the female-owned and led business has already secured orders and contracts with American Airlines, United Airlines, JetBlue and Copa Airlines, supplying a diverse range of products including amenity kits, soft goods, sustainable food and beverage ware, personal protection equipment (PPE) and more.
Rethinking business Jennifer Green, President, explains: “After studying the competitive landscape, I felt there was not only room for another player in our market niche, but a need. The Procurall team believes it can offer better products, while saving our customers, and ourselves, time and money, by streamlining the supply chain management, purchasing raw materials in bulk, sourcing and manufacturing across continents, and using nichespecific workflow management. It was with that vision that Procurall was born.”
product and production innovations so Procurall has invested heavily in its supply chain management and raw material purchasing efficiencies. It is also developing bespoke workflows and exclusive brand partnerships focused on matching airline clients to brands that complement and enhance their own Going organic established offer. Green adds: “Our working approach is We expect to be a We are sustainability very organic, but also leader in sustainable advocates with strict standards and literal. We thoughtfully initiatives in the practices that are dissect each brief and next five years implemented daily start visualising how across the company the programme will to reduce environmental impacts. look onboard. We then work through We have the same high expectations the facts and requirements and fill in of all our manufacturing partners, the puzzle pieces. The literal aspects fall vetting them through a sustainability into place allowing the creativity and questionnaire and annual ESG reports. uniqueness of each individual airline’s We expect to be a leader in sustainable identity to form organically.” initiatives and innovation in our sector The goal is to be at the forefront within the next five years.“ • of global industry trends, including
Operating as a full-service provider, specialising in the design and development of onboard comfort items and service ware, the new team has a sharp eye on innovation, brand partnerships, customisation and sustainable practices.
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