ADVERTORIAL
and new ideas to the table differentiate themselves from the rest.” PERSONALIZED SERVICE
The group’s commitment to providing a personalized customer experience is deeply ingrained in its corporate culture. AMI Group CEO, Etienne Siouffi, says: “Considering the rapid development of the travel industry, it is essential for an
airline partner to have a unique understanding of passenger needs. Airlines are in business to fly, and we would like to better accommodate their passengers in more ways than you can imagine.”
A COMPETITIVE EDGE
Rüdiger Friedrichs, President of Frankenberg, has a long working relationship with AMI and adds: “The airlines understand that passengers want two main things: first, a friendly, service-minded crew and second, high quality and sustainable products onboard. AMI’s competitive
TEAM SPIRIT
Partnerships in the travel industry are fueled by a distinct human element. In AMI’s case, teamwork can be a competitive advantage for success. Pineau-Boddison adds: “The AMI
team continually challenges the status quo and raises the bar when it comes to products and services. This includes bringing in new team members and establishing partnerships to develop the business and anticipate customer needs. This creates a mutually beneficial relationship that ensures positive outcomes.”
UNIQUE QUALITIES
Leduc explains the thinking: “AMI and its partners host top talent with
specialized knowledge and industry experience, sourced
directly from within the sector so we have culinary experts within
the team to broaden our F&B
competences. We operate like a family and together we are more than the sum of our individual parts. Although diverse in its composition, there is a unique synergy across the team. “I work alongside some truly outstanding individuals and industry leaders,” recalls Dan Day, Executive VP of AMI Inflight. “In fact, some of those professional relationships have grown into personal mentorships and longlasting friendships.” These personal connections are reflected in the name, AMI. “AMI stands for ‘Airline Marketing International’ but has an additional significance as AMI means friend in French,” says Siouffi. OVERCOMING CHALLENGES
Achieving success through innovation in a fast-paced sector for 30 years is not easy. Poole recalls: “AMI has faced several reinventions in light of special projects and market challenges. With each change, we dedicate our efforts to enhance our relations with suppliers and better serve our customers.”
LOOKING AHEAD
“There are some big opportunities for operators in the market right now,” concludes Leduc. “We hope to maintain organic growth and add value in other markets worldwide, connecting the right people across the supply chain to deliver results. We have 30 years
behind us, but we are certainly looking forward to the future.”
advantage is the exceptional level of professional care they offer. We always feel the AMI team is committed to their customers and really understands their needs, achieving the highest possible level of quality, cost efficiency and most importantly, consistency. This is powered by
passion and loyalty.”
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