Designer as innovator: Creating a way to receive and donate clothes Brittany Mikottis COLLABORATORS
Limor Zisbrod Soo Kim
The project and the team
Color Palette Exploration
How it works
The Project The goal of this project was to develop an innovative idea for an informational service, delivered through technology, in one of the following industries: health, education, or news. After we have arrived at our innovation we did some market research, named it, branded it, and developed some light marketing materials.
The Team Brittany Mikottis media designer Brittany was responsible for creating the visual prototype of the product. She was also responsible for creating a 3-5 animation of the logo. She also contributed to concepting, logo development, choosing the color palette, and business paper design.
Limor Zisbrod identity designer Limor was responsible for creating the logo and creating two additional applications of the logo. She also contributed to concepting, choosing the color palette, and business paper design.
Soo Kim writer/designer Soo was responsible for copy writing, designing a collateral brochure, and designing the business papers. She also contributed to concepting and choosing the color palette.
Idea Brainstorming Health Care
teen pregnancy nutrition exercise HIV/AIDS Vaccinations rescriptions food safety fertility/infertility eating disorders obesity rabies rape smoking/tobacco homeless battered women salvation army clothing donation
war news celebrity gossip tabloids sports international national local high school college
Education college applications culinary school cosmetology study abroad sex education standardized tests elementary field trips high school teacher database grade book
study abroad database clothes donation network
Between Two Ideas
A Clothing Donation Network
One idea we had was making a study abroad
Our team came to the conclusion to create
database, search engine that would be a “one
the clothing donation network because we
stop shop” for people out of school (23-40ish)
thought it presented a more unique opportunity
who want to further their education abroad or
to create a new service. Our original goal was
try something new. They don’t have the quality
to model it after a social networking site. We
resources that people in school have to find
wanted to bring a sense of personal connection
abroad programs. This database would be
to the clothing donation process to encourage
all encompassing of abroad programs all over
more people to donate and recycle clothes.
the world. This would be a free service that links people to the people in charge of the programs and people who have done the program in the past. Another one of our ideas would be to create a clothing donation network. This would connect people who are in need of clothing would join this network through a charity that screens them to make sure they are legitimate. Then people can search online for people who are in need of clothing that they are giving away by gender, size, and type of clothes. The goal is to directly link people in need with people who are giving.
Styleta Washington University in St. Louis Student run organization that donates and sells designer clothing.
Goodwill International company (US & Canada) Collects and sells items 165 community based stores
Salvation Army National company Participates in many service projects including thrift stores.
How is ours different? Our organization is different that these because it is strictly devoted to everyday clothing. We accept clothing of all different brands and sizes. Our goal is have people feel the difference they are making in some ones life by giving them their clothes. The receiver just has to pay for the shipping of the clothing and the donator is given the mailing label to stick onto the packaging and send to the receiver. The profiles that the donators and receivers will make will help the donators and receivers feel connected on a more personal level.
Style or attitude
heart to hand
pen pals with clothing
in your shoes
the clothing clause
can i get your pants
the ties that bind
giving a piece of self
that thing you wear
head to toe
a sizeable difference
holy shirts and pants
Audience Donors generous impactful difference makers knowledgable middle-upper class plentiful
know impact of change
from me to you
from closet to closet hanger to hanger
saving the planet
help less fortunate
walking in someone
the three bears
link plentiful & needy
give a story
That Thing You Wear To come up with the name of our organization our team our team spent a minute coming up with as many words as possible for each list to the left. After the lists were complete we shared them and found common words we all used and circled the ones we thought were most fitting for our organization. Using the circled words we then started brainstorming possible names for our organization. We settled on That Thing You Wear because of the fun tone that it presents. It was a jumping off point for the attitude of our company.
THAT THING YOU WEAR
G N I TH YOU
R A E W
G N I TH
YOU R A E W We started off focusing on what different icons we can use that relates to clothing. We experimented with hangers and boxes. We wanted to convey our mission of the company to send and receive clothes. We settled on the boxes because it was the most visually effective solution.
Color Palette Exploration
Type face: Berthold Akzidenz Grotesk Bold
Our thought behind the form of this logo was to make it like boxes of clothes stacked on top of each other. Our goal was to evoke a hip fun attitude to spark peopleâ€™s interest in our organization. The finished logo had a large impact on the visual language of the interface, brochures, and business papers.
ized onal s r e p e onlin ing cloth tions dona rece
ll 75 . c e 08 46 2 21 8 . fa x 0019 4 6 78 8 , NY 1 0 8 2 21 w York St. Ne th 8 5 350 W
Dear Ashley Schwitter, Thank you for choosing to become a member of ThatThingYouWear.com. We are a younger branch of a local charity organization, CharityClothingPickup. You are not only a valid member of our service but also of the environmentally aware society, because donating items not only benefits people in need, it helps the environment and keep our cityâ€™s reuse costs low by reducing the items that end up in the landfill. Now, we would like to guide you through the simple steps of the personalized clothing donation process: using the search tool, please enter in your information for what you are giving away. Then, see what othersâ€™ clothing needs are and find your perfect clothing match. Hope you find our business fun and valuable for your time, and we send a closet full of thanks from the benefiters of your good will.
Customer management Administration ThatThingYouWear.com
cloth nline zed o
s nation ing do e receiv
Create a profile, your own personal online space that runs 24/7. Display your clothes & style. Let people comment and blog about your wardrobe. Someone who appreciates your style will ask to be the special one to receive your gift. Once you pick the lucky person to receive your special gift for this holiday, you get to choose the size & design of the box for the clothes, and set up the date for us to come pick up the box. Once the package arrives, the recepients can blog on your page about how your jeans are doing.
make connections & make other’s holiday
warmer & merrier. “Textiles don’t belong to the landfill” Supported by Green Events Commission
This season, make a
special clothing donation. Donate clothes to someone who really needs them and someone who matches and appreciates your style. Find your perfect clothing match through easy online clothing donations,
Wash U Event That Thing You Wear plans events throughout the country to spread awareness and encourage people to donate their old clothes. This event is at Washington University in St. Louis at the end of the school year when people are moving out. Many people are looking to clean out closets and get rid of items at the end of the school year and we felt it would be an opportune time to get people to donate to our organization.
Part of the project was coming up with two additional applications for our organization. We decided to show what the packaging would look like that the donor would receive to send their clothes in to the recipient. We also decided to make a tote bag because we thought it would be a good way to gain attention for our new organization. People would see the logo on the bag which also directs them to our website on the back so they can learn more.
Our thought process behind making the animation was that we wanted to mimic the action of boxes stacking on top of each other. We thought that this played off the purpose of our organization well and lended itself well to the logo form.
Interface wire framing The focus during the beginning stages of the development of the interface was to determine what screens would need to be shown for the prototype. I decided to show the home page, the search page, and a donor profile page. After the initial approach to the interface my next focus was on navigation. The screens of the prototype need to make it clear how you got to that screen. The goal was to make it as intuitive as possible.
www.ThatThingYouWear.com Type face: Interstate Bold and Interstate Regular The main focus of the interface is to make the process of donating your clothes simple and easy. The three screens shown are the home page, the clothing search page, and a donor profile page. These screens aim to show how simple the site is to navigate and donate your clothes.
How it Works On the home page hover over â€œfind a matchâ€? and a drop down will appear with the options receive or give.
This box allows the person in need of clothes to tell their story as to why they want the clothes and how it would help them out.
Log in to access your profile and be able to request and donate clothes.
Fill out the search page and then click find a donor to find your clothing match.
This is the general profile information of the donor. We use a first name basis to make it a personal connection.
We make it easy for our donors and receivers to interact. Use these icons to message, add as a favorite, or refer this donor to a friend.
Hover over the â€œprofilesâ€? on the drop down and it allows you to browse donor and recipient profiles as well as an option to create your own
We recommend other donors that have similar sizes and styles to the profile your looking at.
Click on the picture of the clothing to see one image that contains all the clothes in the bundle.