BUSINESS AND MANAGEMENT
Re:Align
A Leadership Blueprint for Overcoming Disruption and Improving Performance
Jonathan Trevor A practical toolkit on how leaders can enable their businesses to thrive in the future.
June 2022 240 pages 234 x 153mm 9781399400596 Bloomsbury Business
This is both a call to action and a practical toolkit for leaders everywhere, to turn adversity into advantage by developing the capabilities required to realign their businesses for future success. Strategic (re)alignment is where all elements of a business are arranged and in such a way as to best support the fulfilment of its enduring purpose. This book provides leaders with a blueprint for transforming their enterprise’s purpose, strategy and organisational capabilities to thrive in the future. Dr Jonathan Trevor serves on the faculty of the University of Oxford Said Business School, and teaches on the Oxford MBA, Executive MBA and international executive education programmes.
Unmuted
How to Show Up, Speak Up and Inspire Action
Heather Hansen An essential guide to professional communication, building upon research from linguistics, business psychology and cultural studies.
March 2022 208 pages 234 x 153mm 9781472993809 Bloomsbury Business
Heather Hansen draws upon her years of experience as a communication specialist and consultant to illustrate how you can overcome any obstacles to professional communication and make your voice heard. Building upon research from business psychology, cultural studies and linguistics, Unmuted is the essential guide to professional communication. Through the unique ‘Unmuted’ framework, it provides practical strategies that will bring confidence and clarity to every aspect of your career, from writing perfectly worded emails to delivering powerful presentations. Heather Hansen is a Global Communication Specialist, TEDx speaker, and Founder of Singapore-based communication training and consulting firm, Global Speech Academy Pte Ltd.
The Suite Spot
Reaching, Leading and Delivering the C-Suite
John Jeffcock A fascinating guide to surviving and thriving in the corporate C-Suite. This compendium of wisdom includes input from hundreds of leading executives over a period of 20 years. It challenges existing thinking while also bringing new ideas to the business world. The book explains what today's C-Suite looks like and how it is evolving. It provides unique guidance on how to be successful in the C-Suite through a unique combination of models, case studies and research, which illustrate the key points in a meaningful way. January 2022 288 pages 234 x 153mm 9781472987051 Bloomsbury Business
John Jeffcock was (and remains) the founder and CEO of Winmark – a company offering a full portfolio of C-Suite networks.
Marketing Analytics Based on First Principles
Robert W. Palmatier, Frank Germann and J. Andrew Petersen A dynamic textbook that provides a comprehensive overview of marketing analytics.
February 2022 424 pages 9781352013191 Bloomsbury Academic
This textbook integrates state of the art data analysis techniques into all aspects of marketing to enable more effective, evidence-based decision-making. A powerful and unifying framework underpins the foundations of the text, underscoring how marketing decisions should focus on solving the key underlying problems and complexities found in most marketing activities. This is the ideal textbook for advanced undergraduate, postgraduate and MBA students of marketing, and marketing practitioners seeking to develop their marketing effectiveness and data analysis skills. Robert W. Palmatier is Professor of Marketing, and John C. Narver Chair of Business Administration at the University of Washington, USA. Frank Germann is Associate Professor of Marketing at the University of Notre Dame, USA. J. Andrew Petersen is Associate Professor of Marketing at the Pennsylvania State University, USA.
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