M E T H O D O LO G Y A N D T H E O R Y: K E Y T E X T B O O K S Doing Research in Fashion and Dress An Introduction to Qualitative Methods Yuniya Kawamura
An ideal first text for students undertaking research for the first time
This book is specifically devoted to qualitative research methods in fashion studies. It traces the history of fashion studies and provides readers with a guided introduction to the entire research process. It gives an overview of the key methodological approaches such as ethnography, semiology, and object-based research, and shows the student reader how “to do” research by combining theoretical and practical perspectives. Yuniya Kawamura is Associate Professor of Sociology at the Fashion Institute of Technology, State University of New York. February 2011 • 192pp • 234 x 156mm PB • 978 1 84788 582 1 • £17.99
E-IND • 978 1 84788 734 4 • £17.99
HB • 978 1 84788 583 8 • £50.00
E-INST • 978 0 85785 114 7 • £50.00
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Visual Research Methods in Fashion Julia Gaimster Visual Research Methods in Fashion provides students with techniques, tools and inspiration to master their visual research skills and make the research that they undertake more effective. Illustrated with real-life examples from practitioners in the industry, academics and students, it focuses on the global nature of the industry and the need to develop ideas relevant to the market. Julia Gaimster is Head of eLearning at the London College of Fashion. May 2011 • 352pp • 244 x 189mm • 120 bw and 32 colour illus PB • 978 1 84788 381 0 • £24.99 HB • 978 1 84788 382 7 • £70.00
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Costing for the Fashion Industry Michael Jeffrey and Nathalie Evans Costing for the Fashion Industry offers a clear, concise examination of the issues involved in budgeting and costing for the rapidly changing fashion industry. Accessibly written and designed specifically for the teaching of fashion-related subjects, it encourages a realistic awareness of costing, manufacture and sourcing. Each chapter focuses on a theme such as the changing nature of cost and of the industry, time constraints, global awareness and new markets, and product cost and sourcing. The chapters include exercises to reinforce learning, as well as case studies and guides to further learning. Michael Jeffrey is Head of the Department of Food and Tourism Management (previously Principal Lecturer) in the Department of Clothing Design and Technology at Manchester Metropolitan University. Nathalie Evans is Senior Lecturer, Department of Clothing Design and Technology, Manchester Metropolitan University. April 2011 • 192pp • 244 x 189mm PB • 978 1 84788 259 2 • £19.99
E-IND • 978 1 84788 735 1 • £19.99
HB • 978 1 84788 260 8 • £60.00
E-INST • 978 0 85785 113 0 • £60.00
O rd e r o n l i n e a t w w w. b e rgpublishers.com Berg Fashion.indd 7
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