Happenings in 2024

SNEAK PEEK AT 2024 ROSE PARADE FLOATS

Get ready for the 135th Rose Parade presented by Honda! The Pasadena Tournament of Roses offers a sneak peek at the stunning floral floats that will mesmerize viewers on January 1, 2024, along Colorado Blvd.

PASADENA TOURNAMENT OF ROSES HOSTS COMMUNITY OPEN HOUSE IN PARTNERSHIP WITH PASADENA COMMUNITY COALITION

The Pasadena Tournament of Roses marked the fifth anniversary of its Community Open House with the Pasadena Community Coalition. The event celebrated community diversity and honored the 2024 President, Alex Aghajanian, who has been a dedicated volunteer since 1989.

FINALISTS SELECTED FOR THE PASADENA TOURNAMENT OF ROSES 2024 ROSE COURT PRESENTED BY CITIZENS BUSINESS BANK

The 28 finalists for the 2024 Rose Court, presented by Citizens Business Bank, gathered for a group photo before the final interviews at Tournament House. Seven finalists from 15 Pasadena schools will be named on October 2, 2023, continuing the tradition of providing academic scholarships.

TELEFLORA MAKES HOLIDAY WISHES COME TRUE THROUGH PARTNERSHIP WITH MAKE-A-WISH

Teleflora, the leading floral delivery service, partners with Make-A-Wish to spread joy during the holiday season. Their new ad, “A Holiday Wish,” encourages small gestures, with Teleflora donating $250,000 to Make-A-Wish to fulfill life-changing wishes for over 4,000 children with critical illnesses.

CALFLOWERS ANNOUNCES DATES AND LOCATION OF THE 2024 FUN ‘N SUN FLORAL CONVENTION

Save the date for the 2024 CalFlowers Fun ‘N Sun Floral Convention at Omni La Costa Resort & Spa in Carlsbad, CA, from September 4-7, 2024. Membership with CalFlowers is required for attendance.

THE FLORAL CONFERENCE - ANAHEIM

The Floral Conference - Anaheim provides the floral audience the opportunity to network and discuss the latest consumer and industry trends.

FLOWERCON 2024

FlowerCon 2024 is the ultimate event for Growers, Cultivators, Distributors, and Flower Brands. Join at the Cow Palace Arena & Event Center in Daly City, CA, for a blooming good time, including flower sampling and checking out the FlowerCon Cup winners.

2024 NATIONAL FLORICULTURE FORUM: TO PROMOTE UNITY, COMMUNICATION, AND ADVANCEMENT WITHIN THE FLORICULTURE COMMUNITY

Join the American Flower Endowment in Biloxi for the 2024 National Floriculture Forum from February 22-24, 2024. This forum aims to promote unity, communication, and advancement within the floriculture community.

ASTA’S 63RD VEGETABLE & FLOWER SEED CONFERENCE

ASTA’s Vegetable and Flower Seed Conference offers unparalleled networking and educational opportunities for the global vegetable and flower seed industry, continuing to be America’s fastest-growing seed industry conference.

FLEURS DE VILLES IS COMING TO THE LEAF THIS JANUARY

Fleurs de Villes is the world-renowned floral show behind exhibitions across Canada, US, Australia, and UK. This January, their popular exhibition Fleurs de Villes VOYAGE will be coming to the Babs Asper Display House and the Mediterranean Biome at The Leaf.

THE TROPICAL PLANT INTERNATIONAL EXPO (TPIE)

TPIE, the trade event in Tampa, showcases the latest trends in foliage, floral, and tropicals, creating a virtual indoor garden of vibrant displays across nearly five acres.

SAF NEXT GEN LIVE

Join floral pros age 45 and under from all segments — retail, event, wholesale, importer, grower, and manufacturers — at an event designed for the next generation of industry leaders.

SANTA BARBARA INTERNATIONAL ORCHID SHOW MARCH 8-10, 2024

The Santa Barbara International Orchid Show returns March 8-10, 2024, at Earl Warren Showgrounds. Explore exhibits, art shows, floral arrangements, and potting demonstrations while enjoying indoor exhibits and plant sales.

THE FLORAL DISTRIBUTION CONFERENCE

The Floral Distribution Conference 2024 features a spectacular exhibit hall with beautiful floral products and supplies from WF&FSA members. Connect with members, meet business partners, and explore the latest innovations in floriculture. Table Tops are expected to be even bigger and better than in 2023.