The Original Los Angeles Flower Market Says Farewell to Long-Time Board Member, Jon Prechtl

Jon Prechtl, Secretary of the Board of Directors of the American Flower Exchange, passed away over the Thanksgiving weekend. Jon’s grandfather, Gebhard Prechtl, was one of the market’s founders, and his father, Harvey, also played an integral role in the market’s history. Jon began working at the flower market in 1965 when he was just fifteen years old and continued in various capacities until 1990. While not retiring from the flower industry, he remained active and an important member of the board.

Jon Prechtl

However, Jon transcended his role as a board member; he was the keeper of the stories. When it came to unraveling the history, the names, the flowers, the traditions, and beyond, he was the go-to person. His wealth of knowledge about the facts and heritage of this iconic Los Angeles landmark will be deeply missed.

Quick with sharing opinions yet generously warm in narrating stories, he was a treasure. Whether recounting tales of past Rose Parades, dining at Rose’s Café, discussing Christmas greenery, or providing flowers for Wolfgang Puck’s Spago restaurant, his remarkable knowledge and recall were evident. More importantly, his love for the market resonated in every story he told, bubbling with enthusiasm whenever he spoke about OLAFM, its people, and its history.

Mayor Tom Bradley’s Flower Market Advisory Committee, comprised of members of both Wall Street flower markets. Back row from left: Henry Nakajima, president Nakashima Roses, Bob Le Clair, manager, Amling Brothers, Jon Prechtl, Southern California Floral Association, Sab Shibata, owner, Sunnyside Nursery, Frank Kuwahara, manager, Southern California Flower Market, John Fukishima, president San Lorenzo Nursery, and Tony Chew, City of Los Angeles. Front row from left: Joe Mayesh, Mayesh Wholesale Florist, Mayor Tom Bradley, Mas Yoshida, president Growers Wholesale and Gilbert Lindsay, Los Angeles city council. The Frank Kuwahara collection.

Losing a storyteller like Jon is a loss that’s impact is profound. While his stories have been documented and history recorded, he was a living link to the past. An irreplaceable connection to the names, faces, and personalities who graced the market, shaping its character and influencing what it has become today. As we say goodbye to Jon, we reflect with gratitude on his generous spirit and the gifts, and talents he shared so freely. But we especially appreciate him for being the keeper of the stories. Farewell, Jon. Your stories live on.

American Flower Exchange Board