OVERVIEW

The Bloomington Convention and Visitors Bureau relies on key data insights from a variety of industry partners to guide us in our marketing decisions, and to serve as a resource for our industry partners to help them in their marketing initiatives and budget planning. This became even more important as we navigated through the pandemic.

Over the last five years we have seen data and analytics become more sophisticated and complex. As new opportunities to collect more in-depth intelligence and data are available to us, we believe it is crucial that we are able to look deeper into the insights to better understand the implications they can provide for our marketing decisions. It is for these reasons that in 2023 we are committing resources to this area to assist us with insights analysis.

2023 INITIATIVES:

• Enlist data insights expertise for deeper market understanding and datadriven decision making

• Create dynamic platform for industry access