OVERVIEW

The Bloomington CVB sales department’s mission is to inspire planners to bring their meetings and events to our destination and then connect those planners with our hotels for bookings. The 2023 outlook for Bloomington meetings, sports, and group sales is expected to be stronger than in 2022. It will be a year of expanding our sales team personnel and digital marketing initiatives to cover overall market segments. As planners continue to utilize technology for research and bookings, the Bloomington CVB will pursue new technological solutions to market our destination and maintain our strong presence on Cvent and other digital platforms.

We will continue to invest in partners’ platforms for group marketing and sales in all segments; secure more youth, national, and amateur sporting events; and re-engage international travelers. Bloomington will be hosting two major high profile meeting conventions this year, the Society of Government Meeting Professionals (SGMP) National Education Conference (NEC) and Connect Meetings Marketplace. Both will create many opportunities to showcase our destination to top planners in the country. Many of our marketing and sales strategies can be found below, including several bold strategies to build confidence in the marketplace, create visibility, and encourage leads.