A real estate brochure is a marketing tactic used by real estate professionals to promote and advertise their services and current listings. Savvy agents should leverage real estate brochures for two reasons. First, real estate brochures increase awareness and visibility of your listings. Brochures give potential buyers quick and easy access to all the different homes that are available, and give sellers an idea of if their home is the perfect fit in your hands. Increasing awareness increases sales and profitability. Second, with slick and expertly designed brochures, real estate professionals can increase their notoriety amongst the real estate world and build their client base more efficiently. Initially, the thought of creating a real estate brochure from scratch may sound a little daunting. But, you don’t need to be a graphic design wizard to create a compelling final product. Here are 5 key tips to follow when making a real estate brochure:
Oftentimes, the most effective and compelling brochures are the straight forward and simple ones. This meaning, that the brochures don’t include unnecessary features that don’t serve a purpose. Instead, they leverage a clean design that is repetitive in nature, with contrasting colors that pop on the page, and short and sweet text to ensure readers do not get lost within the pages.
In order to keep your real estate brochure simple, it’s crucial to use strategic copy. No need to use fancy elongated sentences to draw in customers, instead create copy content that includes key details: open house date and time, listing price, square footage, the year of the home, and the home’s attributes. By keeping the copy clean and straight to the point, you will avoid adding clutter to the pages of the brochure. Thus, making it easier for interested buyers to understand the listings and to act on them.
Let the images of your listings do all of the work in your real estate brochure. By including big, bold photographs of the homes you’re selling, you can better display the home’s qualities and increase buyer interest!
Not only is it crucial to provide strong details about the listings within your brochure, but it’s also crucial to provide details about yourself and your real estate team! Thus, be sure to include a brief introductory message, bios, and agent contact information within your content! There’s no point in crafting a well-executed brochure unless you give your readers a clear call-to-action on how to actually see, and buy, the properties listed.
Here’s an example of a well-crafted Real Estate Brochure on Issuu:
Once you’ve created and published your real estate brochure to Issuu, leverage The Issuu Story Cloud. The Issuu Story Cloud is a suite of integrated publishing tools that will take your real estate content and marketing strategy to the next level. Here are three Issuu tools to help expand your content’s potential:
Issuu Stories: Stories are now the most popular format to connect with new audiences on mobile and social. Thus, streamline your real estate content creation and distribution by using the Issuu Story Cloud. Transform your content with a few simple steps so it can easily be viewed on mobile. Think: individual marketing assets per listing, easily shareable to mobile and on social.
Visual Stories: Like we said, let quality images do all the work for your real estate marketing strategy. Visual Stories are the most powerful social marketing tool, and now with Issuu’s Visual Stories feature, you can easily reformat your real estate brochure into social Stories content. By downloading the Issuu App for iOS and Android or the Issuu x Adobe InDesign Plugin, you can create eye-catching Visual Stories in no time. Combine visual elements with concise text that draws in viewers to your listings on social.
Embedded Video: With Digital Publishing, the times of text and image only publications are behind us. Now, scale up your brochure with embedded video. Simply link to YouTube and Vimeo videos in your publication and they will autoplay right on the page. Instead of just static images, now your readers can get an entire home tour!