What is the Difference Between a Catalog and a Lookbook?
By IssuuOctober 24, 2019Content Marketing

Catalogs and Lookbooks – What’s the Difference?

Whether you’re in the fashion industry or a fashionista on the hunt for the latest trend – catalogs and lookbooks are often a very important piece of collateral within the industry. Imagery and the which in way clothing and accessories are merchandised is crucial. Thus, that’s why clothing brands turn to catalogs and lookbooks to display their offerings. But, what’s the difference?

In short, a lookbook doesn’t contain prices, specifications, and other wordy details. 

A fashion catalog displays a clothing brand’s collection, or full offerings, with all of the details included. Catalogs are used for wholesale and purchasing needs. Thus, it is imperative for manufacturers, designers, and retailers to include all of the necessary details. Those being, pricing, sizing, materials, and measurements.

On the other hand, lookbooks are used within the fashion industry as a visual display of the product. That meaning, that lookbooks are intended to inspire consumers and attract interest from fashion buyers without the bulky information. Oftentimes, offerings are grouped by a certain theme or color within each section. Thus, creating a visually stunning experience for viewers. Additionally, lookbooks are often published by the season to truly capture a specific story amongst the clothing. Start your catalog or lookbook today with our free templates >

In conclusion, lookbooks focus on the visual storytelling of the products. 

Here’s an example of a lookbook:

Here’s an example of a catalog:

Catalogs and Lookbooks – With The Issuu Story Cloud

Whether you’re creating a catalog, lookbook, or both, The Issuu Story Cloud has a variety of tools to help enhance your content. First, when published to Issuu, get discovered by 100+ million readers monthly. Second, leverage the many integrated publishing tools to take your catalogs and lookbooks to the next level. Here’s how:

PDF Flipbook

With Issuu’s digital PDF Flipbook, your catalog and lookbooks can be displayed in a sleek and fluid manner. Most importantly, with the PDF Flipbook link, you can insert the swift Issuu Flipbook technology onto your blogs and websites. Thus, creating an immersive experience wherever your audience is viewing.

Issuu Stories

A full-length catalog and look book are a great resource on a desktop and laptop. But, oftentimes, readers are digesting content on the go and on social. Thus, Article Stories are the ideal format for content with audiences on mobile. Think: scrollable content, that is short and easily digestible. Why not create articles by clothing type? Or, have some fun with it and section out your Issuu Stories by color. The possibilities are endless and with The Issuu Story cloud, editing, changing, and creating is simple.

Visual Stories

As stated, lookbooks create a visual story and inspiration around clothing. Thus, Visual Stories are the perfect addition to reformat your catalog and lookbooks for social. By downloading the Issuu App for iOS and Android or the Issuu x Adobe InDesign Plugin, you can create eye-catching Visual Stories in no time. Easily share content on social that combines visual elements with concise text. Not only will you draw in more customers, you will also increase your follower base with vivid and eye-catching social content.

Scale up your lookbook with Free Instagram Story Templates > 

Embedded Video

Take your fashion storytelling to the next level with Embedded Video. Simply add a link to a YouTube or Vimeo video, and the content will play directly on the page. Have a photoshoot coming up? Or manufacturing and designing your clothing in house? Capture video content from your brand’s key events and activities and insert them within your catalog and lookbooks. This multimedia addition to your content is sure to stop your readers in the tracks.

Shopping + Web Links

With the Issuu Story Cloud, scale up your catalog and lookbook to generate revenue. Earn money by directing readers to your own marketplace or to e-commerce sites like Amazon, Etsy or eBay, by simply adding links directly on the items for sale. Selling your products doesn’t have to be flashy and page jumping. Instead, the simple addition to an external commerce site allows readers to purchase your products exactly when they want. To set up shopping links: Go to the “Links” section of your publication. You can highlight the clickable areas and then add the link where readers can shop for the item or service. It’s just that simple.

Learn more about shopping links today > 

Looking for inspiration? Check out these 10 Digital Fashion Magazine on Issuu >