It’s the most wonderful time of the year! Before everyone wraps up 2022 and embraces what lies ahead in 2023, it’s important to finish the year off with a bang. Not only is it a fun time for festive content, it’s also the time of year for publishing annual reports and buckling down on 2023 planning. Known as a month of giving, December is perfect for incorporating themes around giving back, gifting, and restoration into your content.
There’s so much to be motivated by during the holiday season, so don’t let your audience down! Get inspired by our six festive ideas for your December content calendar!
Holidays for December 2022
Leveraging seasonal holidays is always a sure way to capture the attention of your audience, as long as you ensure the holiday aligns with their interests and values. Here’s a list of upcoming dates to be aware of this month:
World AIDS Day - December 1
International Volunteer Day - December 5
Human Rights Day - December 10
Super Saturday - December 17
Hanukkah - starts December 18
Christmas Eve - December 24
Christmas Day - December 25
Boxing Day - December 26
Kwanzaa - starts December 26
Festive Content Ideas to Inspire Your Writing
1. Last-Minute Gifting
No matter how prepared we try to be, somehow there’s always last-minute shopping to do (maybe for others and hopefully for ourselves, too). If you sell products of any kind, gift catalogs were probably the highlight of your November campaigns … but never underestimate how useful they might be in December as well. Holiday flyers and leaflets are a great way to promote gift sets, flash sales, and seasonal items. Even when Black Friday has passed, Super Saturday is another big retail holiday to promote. Catch that group of shoppers looking to squeeze in their last-minute holiday shopping to successfully boost your holiday campaigns.
Try not to drool over this gift catalog like we did, and then publish your own!
2. A Year in Review
December is also a great time to reflect on this year’s achievements and your plans to begin 2023 in an exciting way. Issuu is the perfect platform to publish and distribute annual reports, year-in-review flipbooks, or company presentations. Keep your publication unlisted to be viewed privately with select members or share your publication with a wider audience – the whole world, in fact – to get discovered faster.
Rosary Academy uses their annual report to summarize a look back on the year, share important messages, and reiterate their core values.
3. Rest and Relaxation
Even though we tend to focus on taking care of our family, loved ones, and everyone else during this time, it’s also important to reward ourselves for a year’s worth of hard work. That’s why December is a great time to promote self-care activities, gifts for yourself, or even meditation and wellness programs.
If you’re looking for some inspiration, explore this beautifully made self-care guide.
4. Travels, Tourism, and Vacation
What better way to celebrate the start of winter than by taking a ski trip or escaping the cold on a tropical vacation? It’s never too late to promote a travel package, publish a destination list, or even offer tips for traveling during wintertime. If you’re not a business but a passionate traveler, share your experiences in the form of a trip guide or a photo album and try our embedded video feature.
Take a look at this winter wonders edition from Charitable Traveller.
5. Month of Giving
As mentioned above, December is the month of giving. So we want to give a shoutout to all of the nonprofits and organizations that do so much for so many during the year. If you fall into this category, be sure to highlight all of your achievements and thank your donors for their support. If not, try encouraging your audience to give back with suggestions to impactful organizations in your community.
Check out an example below of the AwareNow publications that highlight stories and interviews for a variety of causes.
6. Christmas & Hanukkah
Whether you celebrate Christmas or Hanukkah, we can’t talk about December content without at least having a section dedicated to them. Content can be made festive by simply adding design elements and the right color palette. Read our blog on all things color schemes and how it affects your publication. Share your secret mulled wine recipe alongside the perfect wine selections or traditional Christmas and Hanukkah recipes with our interactive flipbooks.
Make use of the festive season to bring out all of your best one liners and sleigh all of the other catalogs!
Embracing the Season
We don’t know about you but we feel the Christmas spirit from the top of our head to the tips of our mistletoes. If you’re feeling inspired, embrace the holiday season with our six festive content ideas to fill your December editorial calendar! And explore how Issuu can help elevate your publication with our all-in-one, easy to use platform. Sign up today or learn more in our Resource Center.