NEWS: RENTAL
NEWS: BUSINESS
Absen allays fears adds Sony SL210A arrives in Senses China DFP Chakor Sound increases Adamson comes to of stock and Hongshortages Kong its inventory with Yamaha PHILIPPINES
SINGAPORE
Singapore audio, video and lighting supplier, HONG KONG WORLD Senses AVL, has added an Adamson Headquartered intoShenzhen, China, LED Work Pro Audio has supplied first SL210A S-Series system its rentalits inventory. display manufacturer Absen hasline released line systems into the Chinese market. Thearray purchase comprised 16 S7 array acabinets, statement to confirm that has more and Freelancer Production Company, a theatre along with 12 S118it companion 2 ofcompany LED in stock and ready in than 5,000mthree event production that specialises subwoofers, racks of PLM 12K44 for shipping, putting rest unfounded audio equipment rental for theatres in Hongand power amplifiers andto four M12 monitors, fears thattouring the company experience Kong artists inmay Mainland China, was and facilitated by M3 Professional Audio. ‘We shortages atthe Senses, being aAllboutique pro stock as a result of the Covid-19 acquired system from Solution, the AVL Kong-based solutions provider in the APAC virus that has spread throughout China, Hong distributor of Work Pro and region, seek Absen out technology emanating from Wuhan. continues to its parentconstantly company, Equipson. to incorporate into a turnkey solution for accept new orders globally. The SL210A was specified to Freelancer all clients’ events – big or small,’ Theour existing stock available comes from Production Company by All Solution sound explained Nic Tan ofdirector, SensesCamus AVL. ‘Our Absen’s European in Frankfurt, system designer andheadquarters Chan. decision as to make purchase was abaseus Germany, well asthe itsCompany manufacturing ‘Freelancer Production contacted andofobvious after listening inquick Chinese city ofone Huizhou and otherto to as athe result a promotion we were running a democovered session in Bangkok. In my regions byheld its network showcase Work Pro products to of thevaluetheatre opinion, the S7 delivers audio,(PL), withthe added distributors. It includes Polaris market,’ Chan recalled. ‘Wegreat recommended a significantly Nottheir only SL210A system reduced as we feltfootprint. it best met does it sound good, it looks great.Company In requirements. Freelancer Production ourreally line of work, aesthetics are equally was impressed with the system – in important.’ particular, its sound quality, innovative WORLD Ben Millson, managing director features and price point. They testedfor theAsia Harman has announced that Crown Pacificatat Adamson, commented: ‘We system our demo facility and all immediately products purchased in felt 2020, in any market are absolutely thrilled to the have Senses placed an order as they system except India, Russia China, AVL asfor anBrazil, additional S7 system partner complemented their existing andand extensive will have a totalThey warranty to six in Singapore. haveextension an excellent audio equipment hire stock.’ Since the biamplified line array system, years, including products withAV one-, threereputation in the corporate market, comprising 22household SL210A enclosures (18warranty for and warranties. One-year withfive-year some names as key FOH and four front-fill) four very SL218A products willforreceive anand additional five years, clients, and naturally we are happy to subwoofers, was delivered, Freelancer Production merchandise with a three-year warranty
Aries (AX) and the recently launched Venus (VN) rental series, as well as the Acclaim (A27), Absenicon and N-Plus series for fixed installation. Following its most successful financial year to date, Absen finds itself in a strong cashflow position and has therefore doubled its inventory of stock and raw materials to alleviate any short-term supply chain risks. The factory has reportedly been working at full capacity to meet high demand since before the outbreak, with orders in Europe, for example, up by 128% when compared to the same period last year. As a result, Absen notes that it is in the best possible position to deal with the current situation.
Digital Fusion Production (DFP), a rental and service provider INDIA for video equipment in the Philippines, has invested in the HXC-FB80 Chakor system Sound, from an audio camera Sony.solutions provider in‘We’ve India, always has turned to Yamaha on several believed in investing in the occasions for products for itsinventory portfolio.ofIts best. DFP already has a huge latestproducts investment was for a Rivage PM7 Sony covering everything from HD digital mixing system and is reportedly the camera systems, to multi-format switchers first OLED Indianmonitors,’ production company own one. and said Edwardto Cruz, ‘Rivage PM7 offers similar and managing director of DFP. ‘Ouroperation experience workflow to Yamaha’s flagship To with Sony efficiency products has been exceptional. Rivage PM10 digitallive mixing system, but in support our growing production business, a relativelyforeign compact, portable package. especially concerts and sporting ‘We would like to reassure oureight customers Features Rupert Neve Designs SILK ofand events, welike recently invested in units theHXC-FB80. market and thatSony’s our company isDaNSe ingives a very strong processing the advanced noise the HXC-FB80 us the position,’ said Tania raise Zhao,everything managing director suppression plug-in to a of Absen vast array of whole newEurope. level,’ ‘We saidhave AnkitaPurao, mixing products in stock, which can be shipped directly, or collected from our European
engineer at Chakor Sound. ‘It has changed the way I mix shows. The console layout is so intuitive and user-friendly.’ Anish Purao, engineer at Chakor Sound, added: ‘I love the sound quality, headroom, effects and, of course, the reliability of opportunity to enhance our HD/4K coverage Yamaha digital mixing systems. I feel no as wellmanufacturer as future-proof ouroffer live production other can the same capabilities.’ tonality and audio quality, while features like the custom layer functions on each bank are warehouse in Germany or our regional www.digitalfusion.asia invaluable.’ pro.sony.com distribution partners. Our priority is to ensure www.chakorsound.in our customers and our partners continue to www.yamaha.com have access to the latest LED products.’
Mita Sound goes with Pioneer DJ Crown extends warranty onon itstour products Nic Tan from Senses AVL with the new Thesystem system was deployed for the 70th S7 anniversary of the People’s Republic of China Company put it to use for several be able tohas provide a system that can help events, them to continue build on this. We look including a musicaltotheatre production forward to the working with of Nicthe and celebrating 70th closely anniversary his team.’ People’s Republic of China at the 3,000-seat Queen Elizabeth Stadium in Hong Kong. www.adamsonsystems.com www.sensesco.com www.equipson.es www.workpro.es
www.absen.com
INDIA
Mita Sound’s Vinod Anjara recently invested will gain an extra three years and five-year inwarranty Pioneer products DJ’s DJ Tour 1 system. The sale will be given another year. was facilitated and commissioned viaamplifiers Dev ‘Audio professionals rely on Crown Electronics. Mita stable Soundand hasreliable previously to deliver clean, power invested in Pioneer DJ products every day,’ said Karam Kaul, viceincluding president of the CDJat350, 850,Professional 900NXS, 2000NXS audio Harman Solutions.and ‘We 2000NXS2. stand by the quality and workmanship of our ‘It was obvious to us that would award-winning products andwe back them with choose facilitate this purchase Dev some oftothe best warranties in the from business.
Electronics alone,’ time, Anjara commented. Now, for a limited when customers‘The buying experience is always and purchase any Crown product,smooth we’ll extend the level of support from the their warranty to six we’ve years received at no additional entire team at Dev Electronics has been to cost. We think customers will be excited unparalleled.’ learn that they can now enjoy unprecedented power, performance and even greater peace www.develectronics.com of mind.’ www.mita-sound-service.business.site www.pioneerdj.com www.crownaudio.com
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