NEWS: BUSINESS
Golden anniversary for Lawo WORLD
To mark its 50th anniversary, Lawo held a party for over 300 employees in the company’s hometown of Rastatt, Germany. It will continue to celebrate this milestone with several high-profile events and online presentations in the months to come. The company was founded by Peter Lawo in 1970 and began in an engineering office, providing technical solutions to its customers followed by broadcasting and media production technology. The company is now run by Lawo’s son, Philipp, who took over the role of CEO in 1999. Its early vision of IP becoming a single, unified infrastructure for signal transport in broadcasting and media production
triggered a strategy that has resulted in the company’s focus on IP. This included the development and definition of Ravenna as an open media-over-IP standard, which was started 10 years ago. ‘Lawo has witnessed exceptional growth based on our growing expertise and product portfolio,’ said Jamie Dunn, Lawo’s chief commercial officer. ‘We are very proud of the evolution of the company over the past 50 years and understand the importance that our talented staff, loyal customers and innovative mindset will play in securing another successful 50.’ www.lawo.com
Double birthday for K-array Atomos reaches double figures WORLD
This year marks 15 years since the establishment of K-array and 30 years since the formation of its parent company, HP Sound Equipment. The two anniversaries will repor tedly be recognised with various celebrations taking place for both K-array and HP Sound Equipment clients, suppliers and staff. HP Sound had its star t in 1990 as a supplier for studio design and installations in radio and television. In 2005, the three founding par tners – Massimo Ferrati, Alessandro Tatini and Carlo Tatini – decided to develop their own line of live sound reinforcement solutions and K-array was born. Initially operating primarily as a rental company, K-array’s early mission was to seek an alternative to traditional PA design, reducing the volume and weight of enclosures needed for touring. After several years of research and testing, K-array’s flagship Concer t Series was introduced.
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Atomos has begun celebrating its 10-year anniversar y with its first promotion of the year. The company has stated that there will be a discount on its Ninja V five-inch HDMI recorder/monitor. It has also announced that it has several anniversar y celebrations planned throughout the year.
L–R: Massimo Ferrati and Alessandro Tatini K-array’s catalogue of products grew, as did its team. Today, the Italian manufacturer has more than 60 employees at its home base in Tuscany, as well as 40 distributors around the world. www.k-array.com
Shure celebrates 95 years in pro audio USA
Sidney N Shure in 1926 Shure Incorporated is celebrating its 95th year in business, since setting out in 1925 as a one-man company selling radio parts kits. Almost a century later, the US manufacturer offers a diverse portfolio of wired and wireless microphones, personal and professional listening products and conferencing and meeting solutions which are sold in more than 120 countries.
10 PRO AVL ASIA May–June 2020
‘Whether our customer is a musician, audio engineer, lecturer, broadcaster, videographer, AV integrator, content creator or simply a music lover, Shure has an innovative audio product to exceed their expectations,’ said Christine Schyvinck, Shure president and CEO. ‘Our founder, S N Shure, was dedicated to creating products of exceptional sound quality, durability and technical innovation. His vision, combined with the passion, expertise and creativity of our associates, has led us through 95 years of success. We are very appreciative to all of our customers and channel partners for their support over the years.’ Shure products have been used by speakers and musicians including Dr Martin Luther King Jr, Elvis Presley, Pope Francis, Nelson Mandela, the Beatles and every US president since Franklin D Roosevelt. www.shure.com
Atomos started when CEO Jeromy Young released the Ninja HD HDMI recorder/monitor, which reportedly made a bridge between the camera and computing world. Since this launch, it has released other products such as the Ninja Blade, Ninja Star, Inferno and Shogun. www.atomos.com
Another fine vintage for Sennheiser WORLD
Sennheiser is celebrating its 75th birthday this year. To commemorate the milestone anniversary, the German manufacturer will be sharing stories from staff and users throughout 2020, as well as hosting promotions, competitions and releasing special edition products. ‘We are very happy to celebrate our anniversary this year,’ said Dr Andreas Sennheiser, co-CEO of Sennheiser, who, alongside his brother Daniel Sennheiser, is the third generation of the family to lead the company. ‘It is a celebration of our 75-year history, which has not only been shaped by exceptional ideas and innovations, but by taking on challenging projects and achieving numerous successes. Above all, we are celebrating an enduring passion for great sound. This passion still drives us today. We are constantly innovating new technologies and products to create sound that our customers can feel, instead of just hear.’ Daniel added: ‘Just like the crew at a concert makes unforgettable stage performances possible, our Sennheiser crew brings ideas to life – for and together with our customers. We would like to introduce and tell the stories of the people who are usually outside of the spotlight – our customers, partners, artists, friends and, most of all, our employees.’
Third-generation brothers Daniel and Dr Andreas have headed the brand for six years Sennheiser will be sharing 75 magic moments during the year. These 75 stories, from the past and the present, promise to deliver a unique insight into the world of Sennheiser and its products. They can be found on the Sennheiser anniversary website. In addition, anybody can take part in the festivities by sending their birthday wishes. Via the anniversary website, Instagram or Twitter using the hashtag #Sennheiser75, everyone that congratulates the company will become part of the Birthday Wishes World Map and automatically enter a raffle for an opportunity to win a pair of headphones. www.sennheiser.com/75years
