TopicUK SouthYorks Jan 2017

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South Yorkshire Update

Dressing for Success Our image is a way of communicating a message about us, before we even speak. Karina LEACOCK Consultant, House of colour Does it really matter what we wear at work? We’ve all read that first impressions are very important, and largely these are formed within seconds of first meeting someone, based on what we see. In a world though, where dress codes have become more and more relaxed, are we sabotaging our success by not presenting ourselves in a manner we aspire to? The fact is, in many cases, the intention is different to the reality. How to dress for the job you want? Whether we like it or not getting ahead in business is still about looking the part. In a highly competitive world, how do you project authority and still express your individuality?

will project authority, add a splash of a wow colour near the face will and instantly the look is more memorable. Just a quick word about black… it emphasises dark circles and makes you look a bit tired. Also, it’s everywhere. You’ll create an instant impression by wearing a dark neutral that isn’t black. Go for quality… and consistency It’s not compulsory to spend a fortune. Quality is about cut, fabric, finish and fit. If it’s the right style and within your colour spectrum, a lowerbudget item may not look cheap.

Start with the dress code Each profession has its own dress code. The well cut formal suit works great in a professional services environment, but works less well in a more creative industry.

Consistency is important – it’s guaranteed to create professional trust. But looking approachable is equally crucial. To be honest, lots of people tell us it’s the most difficult thing to balance. If you want some expert help, just book yourself into a style class. You’ll be able to maintain that million dollar look – authoritative, approachable and comfortable in your own skin.

You want to fit in - but also stand out. If your look is identical to everyone else, it’s uniform like and individuals become less visible. Once you know the dress code, you can start adding individuality, which when used consistently becomes part of your signature look.

Casually powerful. Do the words `dress down Friday’ fill you with dread? You’re not alone. Casual dressing at work is an authority-destroying minefield. And if you work in a creative industry, dress down Friday is every day. How do you get it right?

Colour is key. Again, each industry will vary but it’s best to avoid looking like a 1970’s children’s TV presenter!

It’s the neckline. OK, bear with us… here’s the history bit. A few hundred years ago a strict dress code, Sumptuary Law, dictated what each rank and class should wear. Neckwear indicated status. The higher classes wore ruffs and elaborate collars, the

Neutrals with a splash. Never underestimate the power of your best neutral colour. Your best dark neutral

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lower classes had bare necks. Today, we still unconsciously associate a high neckline with authority. Wearing a shirt and tie, covering the neck communicates power and authority. You can do the same thing with highnecked tops, scarves and jewellery. Dress upwards, move onwards. Dress upwards - as though you’ve already achieved that promotion - and you just might land it.

To learn more about the power of colour, style and dressing for success, contact HoC stylist, Karina Leacock 07984 809070 Karina.Leacock@houseofcolour.co.uk

January2017 - South Yorkshire Edition

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