BROKERAGE MARKETING KIT
ESSENTIAL CI Our reputation and the brand perception of BLACK CIRCLE and BRAY CNC Machining Centres® are both extremely important to us and our future. We want our customers and partners to have a consistently great experience with our brand across all global territories. Thus, we need to ensure that we protect our reputation and brand accordingly. Our identity is not just the logo. It‘s a unique design scheme composed of various components that work together to create our distinctive visual style. It is essential to follow these guidelines in order to achieve a strong and consistent application of our identity and build strong awareness and recognition of our company name and our CNC Machine product brand. These guidelines and marketing kit provide clear standards about the most essential parts of our corporate identity and visualise our marketing materials. Our goal is a consistent representation of BLACK CIRCLE and BRAY CNC Machining Centres® no matter where in the world we orour partners are, regardless what medium is used for any form of communication. Let’s uphold these standards, and keep the compay name BLACK CIRCLE and BRAY CNC Machining Centres® brand strong.
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LOGO AND RULES
To ensure our logo is always legible, and to maintain its integrity, follow these requirements. Do not distort the proportions and keep the surrounding area free of other elements. Do not modify the logo in any way. Colours which may be used are Anthracite or Gray in accordance with our colour scheme. If needed, inverted white version of the logo can also be used. The various logo applications are available to our brokerage partners in Adobe Illustrator, PDF, PNG and JPG formats.
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COLOUR SCHEME GRAY #C3C3C3 C027 M020 Y021 K002
WHITE C000 M000 Y000 K000
ANTHRACITE #747272 C052 M043 Y042 K027
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LOGO AND RULES
To ensure our logo is always legible, and to maintain its integrity, follow these requirements. Do not distort the proportions and keep the surrounding area free of other elements. Do not modify the logo in any way. Colours which may be used are Anthracite or Gray in accordance with our colour scheme. For the machine specific letters, only the colours as depicted in the colour scheme are permitted. The various logo applications are available to our brokerage partners in Adobe Illustrator, PDF, PNG and JPG formats.
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COLOUR SCHEME BRAY M STEEL BLUE #1A2B3C RAL 5011 C094 M074 Y049 K056
BRAY S YELLOW GREEN #61993B RAL 6018 C068 M019 Y095 K003
BRAY T CLARET VIOLET #651E38 RAL 4004 C038 M092 Y042 K053
BRAY X PASTEL ORANGE #F67828 RAL 2003 C000 M063 Y087 K000
BRAY L RUBY RED #861A22 RAL 3003 C022 M100 Y073 K017
ANTHRACITE #747272 C052 M043 Y042 K027
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COMPANY PROFILE
Dimensions: 210 x 210 mm
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PRODUCT CATALOGUE
Dimensions: 210 x 210 mm
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PAPER BAG
Dimensions: 230 x 230 mm
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FOLDER
Dimensions: 210 x 297 mm
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BUSINESS CARD
Dimensions: 50 x 50 mm
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NOTEPAD AND PEN
Dimensions: 210 x 210 mm
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ROLL UP
Dimensions: 1000 x 2000 mm
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T-SHIRT
Size options: S, M, L, XL
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ONLINE RESOURCES COMPANY PROFILE A brief document containing comprehensive and concise information about BLACK CIRCLE, the history of the company, current product portfolio and other services we provide for our clients. PRODUCT CATALOGUE Product catalogue providing all the necessary information about the machining centres we are currently developing and manufacturing. This document includes detailed information and technical specifications. BROKERAGE PARTNERSHIP WEB PRESENTATION All of our brokerage partners are presented on our website, in a section dedicated to our partnership programs. We present our partner’s logo and contact information with a brief description and information about their relevant territory. ACCESS TO PHOTO AND VIDEO CONTENT Every brokerage partner has access to a database of high quality promotional photos and videos.
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SOCIAL MEDIA KIT For consistent branding and to simplify content creation, a wide array of social media templates is available for our brokerage partners. Our social media kit also includes a selection of consistent hashtags to be used with any online posts. CUSTOMIZED LETTERHEAD Our preformatted letterheads include all the relevant information and rules regarding the allowedtypography. Pre-printed letterheads are not required. By using the templates letterhead can be printed locally. CUSTOMIZED EMAIL SIGNATURE TEMPLATE It is vital that all of the company’s outgoing email communications are presented in a consistent and clear manner. Every brokerage partner is provided with an email signature that sits at the foot of all outgoing email messages. CUSTOMIZED EMAIL TEMPLATE To ensure visual unity and standardized presentation of BLACK CIRCLE, every brokerage partnercan apply and work with our prepared email templates.
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WHY IT MATTERS Do not panic if you aren’t sure of all the ‘what’ and ‘how’ – that is why the guidelines are here to help us create our brand, our image, and the stories which will stand out in people’s minds. Establishing trust Satisfied customer is always the best source of advertisement. Customer trust and loyalty are essential for building a successful brand. By diligently applying these guidelines we can enhance our customer’s experience. Distinctive design By adhering to our visual guidelines, we can build and maintain an easily recognizable brand that stands out. By having set rules and restrictions, it becomes possible to communicate a consistent brand identity. Clothes make the man How we look is always the first thing that people notice. That is why it is so important to look as polished as we possibly can, and to have clear rules on how to achieve said look. Importance of stationery The main purpose of business stationery is to depict the company in a professional manner. Consistent stationery from high quality materials will leave a long-lasting positive impression.