Professionals P f i by Mathew Knowles
M
athew Knowles’ book serves the purpose of establishing a blueprint for creating the traits necessary to allow one’s full potential to be reached – a DNA that is built into the fabric of every highly successful person, “The beginning of this DNA, the root of being an achiever is based on passion,” Knowles explains. As Knowles embarks on the DNA journey, he also dispels myths regarding entrepreneurship, explaining that an entrepreneur and a business owner are not necessarily the same thing, “An entrepreneur is really a headset-it’s a belief,” he explains. “So even as an employee I felt I
was an entrepreneur in my approach, more so than a salesperson.” Under the leadership of Knowles, his company Music World Entertainment (MWE) has grown into one of the world’s largest contenders, boasting record sales surpassing 300 million. The book is broken down into the aforementioned ten traits: 1.) Passion, 2.) Vision, 3.) Work Ethic, 4.) Team Building, 5.) Planning, 6.) Talk-To-Do Ratio, 7.) Risk-Taking, 8.) Learning From Failure, 9.) Giving Back, and 10.) Thinking Outside the Box. To cement what the reader has learned, there is a quiz included at the end of every chapter that tests your grasp of the material. www.amazon.com/The-DNA-Achievers-SuccessfulProfessionals-ebook/dp/B016N9Q2IU
134 January 2016 Black Business News www.blackbbusinessnews.net 1-323-291-7819