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Page 2 / Monday, April 18, 2011
Tallahassee Democrat / OnTheMOve
Lively closer to alternative-fuels program By Dave Hodges On The MOve ediTOr
Leon County Schools has moved another step closer to its ambitious alternativefuel goals with the addition of a compressed natural-gas curriculum to train automotive technicians at Lively Technical Center. The Lively program will teach students to service CNG vehicles. Lively is also certified in CNG conversions for vehicle owners who want that capability added to their cars or trucks. “Compressed natural gas for cars, trucks and buses is cleaner, cheaper and it’s domestic,” school Superintendent Jackie Pons told a gathering last week of business leaders, elected officials and educators during a news conference at the center.
The district’s alternativefuel project was announced in October 2008. Using grant funds from the Environmental Protection Agency, the district began buying CNG buses and now has a total of 14. Pons said he would be proposing to the school board July 1 the purchase of another 30. “These CNG buses will save the district between $200,000 and $250,000 per year,” he said of the reduced fuel expense compared to diesel fuel. A diesel-powered bus requiring 4,000 gallons of fuel in a typical year costs $15,080 to fuel, based on a per-gallon price of $3.77, according to the district. The equivalent amount of CNG costs $5,360, a reduction of $9,720 in fuel expense.
Circle Northwest where the public will be able to purchase CNG. That one will be privately operated. Lively automotive technology student Nicholas Hollenbeck said he looks forward to taking the CNG classes and wants to learn all he can about that alternative fuel’s application in motor vehicles. Hollenbeck said a vehicle running on compressed natural gas emits up to 97 perGlenn Beil/democrat cent less carbon monoxide School Superintendent Jackie Pons, left, speaks with Jim and up to 60 percent fewer Stephens, center, and Alan Beck as they stand next to a natural-gas converted vehicle. The Leon County School district oxides of nitrogen. Emissions of nonmethane hydrowill begin a training program at Lively Technical Center on carbons can be reduced by compressed natural-gas fuel systems for vehicles, how to install them and maintain them. Leon County Schools now has half or more. 14 buses powered by natural gas and is pushing to have a pair Larry Strom, owner of of fueling facilities built here by next year. Champion Chevrolet and University Buick Cadillac The district now has a of its kind in the Southeast. GMC, praised the school CNG fueling facility on There are plans for a second district’s efforts. He said Conner Boulevard, the first fueling facility on Capital GM is producing the GMC
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Savana van and its companion vehicle, the Chevrolet Express, that come from the factory ready to burn CNG. “This is another approach that I think will be dynamic,” he said of the fuel option. Ford’s commercial vehicles — among them the Transit Connect, E-Series cargo vans and F-Series Super Duty trucks — can be converted to run on CNG when equipped at the factory with an optional engine preparation and modified by approved third parties. Lively instructor Gregory Hoover said a CNG conversion at Lively will cost about $9,500, much of that attributable to the price of the fuel tank, which can be reused in subsequent conversions.
Monday, April 18, 2011 / Page 3
OnTheMOve / Tallahassee Democrat
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Page 4 / Monday, April 18, 2011
Tallahassee Democrat / OnTheMOve
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Let your car’s stability control keep you safe By Brad Bergholdt
MCClatCHy-tRiBunE nEwS SERViCE
Question: I just purchased a new Toyota Camry and am familiarizing myself with several features that are new to me. My question pertains to the “vehicle stability control.� I read that this can reduce engine power. The car is equipped with an on/off switch for the VSC; should I turn it off to have maximum power? Answer: Electronic stability control has many different names, depending on the vehicle manufacturer, and is considered one of the most significant safety enhancements to come along, behind seat belts. In fact, government regulations have required an aggressive phase-in
of stability control, with all new passenger vehicles weighing less than 10,000 pounds being equipped by 2012. Electronic stability control blends the smarts and information-sharing abilities of a modern vehicle’s braking and engine control systems, along with a few new sensors, to help you avoid losing control during extreme driving maneuvers. Let’s say a deer leaps out in front of your vehicle on a rain-swept highway, and you swerve sharply to avoid hitting it. A steering angle sensor observes your intended course, and should the yaw (vehicle rotation) and lateral G (side motion) sensors indicate the vehicle isn’t sufficiently fol-
off stability control might be helpful: when stuck in snow, mud or sand, or if the spare tire is in use. Highly skilled drivers might choose to turn it off so they can push the limits of road-holding without intervention, but for most of us, leaving the to either plow straight switch on is best. (understeering) or go into I’ve found stability cona spin (oversteering). trol on recent vehicles to The electronic stability be a bit less invasive and control system will do its punitive than those of best to mitigate the condi- several years past. Rathtion and keep you on the er than a large, lingerroadway. ing power loss that seems Stability control waits like a scolding, newer quietly in the background systems will give you the during normal drivwarning beep or light and ing maneuvers and only assist more gently. intervenes when things One of my students go wrong, so you won’t offers this thoughtful sugfeel any power reduction gestion: If you notice your during normal driving. stability-control indicaThere are times turning tor occurring at any time
Electronic stability control blends the smarts and information-sharing abilities of a modern vehicle’s braking and engine control systems, along with a few new sensors, to help you avoid losing control during extreme driving maneuvers. lowing orders, the system intervenes by reducing engine throttle and selectively applying one or more brakes to help you make the maneuver. More important, when you attempt to swerve back on course, the system kicks in to help keep the back end of the car behind you. Another scenario might be that you have misjudged the appropriate speed for a corner, and the vehicle begins
that doesn’t seem to be an extreme maneuver, be sure to check your tire pressure and tread condition. His concern is stability control could mask a tire deficiency that would otherwise be more noticeable. Sharp kid. Remember this: Electronic stability control cannot increase traction or help you go around corners faster. It is there to help reel you in when you ask for more than the car, and the laws of physics, can deliver. n Brad Bergholdt is an
automotive technology instructor at Evergreen Valley College in San Jose, Calif. Readers may send him email at under-thehood@earthlink.net. He cannot make personal replies.
Monday, April 18, 2011 / Page 5
OnTheMOve / Tallahassee Democrat
Saab cash crisis clouds brand’s future
By Malin Rising
the associated press
STOCK HOLM — Strapped for cash and with production at a standstill, automaker Saab is facing its biggest crisis since Dutch company Spyker Cars NV bought it on the cheap from General Motors Co. over a year ago. Saab is in desperate need of money to pay suppliers and restart its plant in Trollhattan, southwestern Sweden, where workers have been idle since early last week. On Thursday, company officials couldn’t say when they would return to work. At the moment, Saab’s hopes appear pegged to a Russian multimillionaire who has applied to become part-owner and a plan to sell off Saab’s property to
raise cash. Both options are being reviewed by Swedish authorities. But even if the immediate liquidity problems are resolved, analysts say Spyker will be hard pressed to keep the lossmaking Swedish brand alive in the longer term. Sales are not meeting targets — whereas the rest of the global auto sector is recovering — and investors are shying away. “ T hey need la rge amounts of capital — we are talking about several billion Swedish kronor (several hundred million dollars) — because the business doesn’t generate that money today,� said Martin Skold, an automotive analyst at the Stockholm School of Economics. Saab, known for its
rounded, aerodynamic cars, struggled to make a profit during the 10 years it was fully controlled by GM. It was headed for the scrap heap when Spyker Cars, a small luxury car brand headed by Dutch businessman Victor Muller, bought it for $74 million in cash plus $326 million worth of preferred shares. His business plan, calling for rediscovering Saab’s Swedish roots, was widely praised by the work force of about 3,700 and the Swedish government, which backed the deal with a loan guarantee. However, i ndustr y observers were skeptical that tiny Spyker, which itself has never made a profit and produced only a few dozen cars a year, would be able to turn
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year. Spyker said the Swedish National Debt Office sent a recommendation to the government regarding that plan Thursday, but hasn’t disclosed the contents. It is unclear when the government will review the proposal. “We have to complete these negotiations, but it is a difficult situation where there are significant remaining complications and they need to be solved by those responsible for Saab,� Finance Minister Anders Borg told Swedish TV. Another lifeline could be Russian businessman Vladimir Antonov, who used to be part-owner of Spyker but was forced out by GM during the sale of Saab amid reports
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1.8l i4, a/c, tilt-adjustable 1.8l 1.8l i4, i4, a/c, a/c, tilt-adjustable tilt-adjustable steering wheel, cd, steering steering wheel, wheel, cd, cd, spd-proportional power spd-proportional spd-proportional power power steering, 1.8l, steering, steering, 1.8l, 1.8l,
3.5l v6, 4wd ex 3.5l 3.5l v6, v6,a/c, a/c, a/c, 4wd 4wd ex ex auto w/leather, tiltauto auto w/leather, w/leather,abs, abs, abs, tilttiltadjustable steering wheel, adjustable adjustable steering steering wheel, wheel, cd, cass., pw, plplpl cd, cd, cass., cass., pw, pw,
44CYLINDER, A/C, 4CYLINDER, CYLINDER, A/C, A/C, 4WD EX AUTO, ABS, 4WD 4WD EX EX AUTO, AUTO, ABS, ABS, TiltAdjustable Steering TiltTiltAdjustable Adjustable Steering Steering Wheel, Sun Roof, Wheel, Wheel, Sun Sun Roof, Roof,
44CYLINDER, A/C, CD, 4CYLINDER, CYLINDER, A/C, A/C, CD, CD, SpdProportional Power SpdSpdProportional Proportional Power Power Steering, 1.6L, Steering, Steering, 1.6L, 1.6L,
$17,490 $17,490 $17,490
Proctor Proctor ProctorAcura Acura Acura
1-866-938-4963 1-866-938-4963 1-866-938-4963
Proctor Proctor ProctorAcura Acura Acura
Proctor Proctor ProctorHonda Honda Honda
$9,989 $9,989 $9,989
Proctor Proctor ProctorHonda Honda Honda
1-866-938-4982 1-866-938-4982 1-866-938-4982
$10,980 $10,980 $10,980
Proctor Proctor ProctorHonda Honda Honda
1-866-938-4982 1-866-938-4982 1-866-938-4982
$12,490 $12,490 $12,490
Proctor Proctor ProctorHonda Honda Honda
1-866-938-4982 1-866-938-4982 1-866-938-4982
$13,980 $13,980 $13,980
Proctor Proctor ProctorSubaru Subaru Subaru
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$11,900 $11,900 $11,900
Proctor Proctor ProctorSubaru Subaru Subaru
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$12,590 $12,590 $12,590
1-866-527-5191 1-866-527-5191 1-866-527-5191
‘06 ‘06 ‘06VOLVO VOLVO VOLVOS40 S40 S40
‘08 ‘08 ‘08HONDA HONDA HONDACivic Civic Civic Sdn Sdn Sdn
‘08 ‘08 ‘08CHEVROLET CHEVROLET CHEVROLET Impala Impala Impala
‘09 ‘09 ‘09HONDA HONDA HONDAFit Fit Fit
‘06 ‘06 ‘06CHEVROLET CHEVROLET CHEVROLET Impala Impala Impala
‘07 ‘07 ‘07HYUNDAI HYUNDAI HYUNDAI Tucson Tucson Tucson
‘08 ‘08 ‘08JEEP JEEP JEEPLiberty Liberty Liberty
Loaded, A/C, ABS, Tilt Loaded, Loaded, A/C, A/C, ABS, ABS, Tilt Tilt And Telescopic Steering And And Telescopic Telescopic Steering Steering Wheel, PW, PL, Cruise, Wheel, Wheel, PW, PW, PL, PL, Cruise, Cruise,
44CYLINDER, A/C, 4DR 4CYLINDER, CYLINDER, A/C, A/C, 4DR 4DR SDN AUTO, ABS, Tilt SDN SDN AUTO, AUTO, ABS, ABS, Tilt Tilt And Telescopic Steering And And Telescopic Telescopic Steering Steering Wheel, Sun Roof, Wheel, Wheel, Sun Sun Roof, Roof,
55cylinder, a/c, abs, tilttilttilt 5cylinder, cylinder, a/c, a/c, abs, abs, and telescopic steering and and telescopic telescopic steering steering wheel, pw, cruise, wheel, wheel, pw, pw,pl, pl, pl, cruise, cruise,
All Power, 1.8L I4, A/C, All All Power, Power, 1.8L 1.8L I4, I4, A/C, A/C, 4DR LX, ABS, Tilt And 4DR 4DR LX, LX, ABS, ABS, Tilt Tilt And And Telescopic Steering Telescopic Telescopic Steering Steering Wheel, CD, PW, PL, Wheel, Wheel, CD, CD, PW, PW, PL, PL, Cruise, Cruise, Cruise,
3.5l v6, a/c, 4dr sdn ls,ls,ls, 3.5l 3.5l v6, v6, a/c, a/c, 4dr 4dr sdn sdn tiltadjustable steering tilttiltadjustable adjustable steering steering wheel, cd, pl, cruise, wheel, wheel, cd, cd,pw, pw, pw, pl, pl, cruise, cruise, ps, 3.5l, ps, ps, 3.5l, 3.5l,
44cylinder, a/c, 5dr hb 4cylinder, cylinder, a/c, a/c, 5dr 5dr hb hb auto sport, tilttilttilt and auto auto sport, sport,abs, abs, abs, and and telescopic steering wheel, telescopic telescopic steering steering wheel, wheel, cd, pw, pl, cruise, ps cd, cd, pw, pw, pl, pl, cruise, cruise, ps ps
5.3l v8, a/c, 4dr sdn 5.3l 5.3l v8, v8, a/c, a/c, 4dr 4dr sdn sdn ss, abs, tiltadjustable ss, ss, abs, abs, tilttiltadjustable adjustable steering wheel, cd, steering steering wheel, wheel, cd, cd,pw, pw, pw, pl, cruise, ps, 5.3l, pl, pl, cruise, cruise, ps, ps, 5.3l, 5.3l,
44CYLINDER, ABS, 4CYLINDER, CYLINDER, ABS, ABS, Tilt-Adjustable Steering Tilt-Adjustable Tilt-Adjustable Steering Steering Wheel, CD, PW, PL, Wheel, Wheel, CD, CD, PW, PW, PL, PL,
V6 CYLINDER, A/C, Split V6 V6 CYLINDER, CYLINDER, A/C, A/C, Split Split Folding Rear Seat, RWD Folding Folding Rear Rear Seat, Seat, RWD RWD 4DR SPORT, ABS, tilttilttilt 4DR 4DR SPORT, SPORT, ABS, ABS, Wheel, Wheel, Wheel,
$19,900 $19,900 $19,900
Proctor Proctor ProctorAcura Acura Acura
$21,490 $21,490 $21,490
Proctor Proctor ProctorHonda Honda Honda
1-866-938-4963 1-866-938-4963 1-866-938-4963
$14,475 $14,475 $14,475
Proctor Proctor ProctorHonda Honda Honda
1-866-938-4982 1-866-938-4982 1-866-938-4982
$14,480 $14,480 $14,480
Proctor Proctor ProctorHonda Honda Honda
1-866-938-4982 1-866-938-4982 1-866-938-4982
$14,550 $14,550 $14,550
Proctor Proctor ProctorHonda Honda Honda
1-866-938-4982 1-866-938-4982 1-866-938-4982
$14,980 $14,980 $14,980
Proctor Proctor ProctorHonda Honda Honda
1-866-938-4982 1-866-938-4982 1-866-938-4982
$14,980 $14,980 $14,980
Proctor Proctor ProctorSubaru Subaru Subaru
1-866-938-4982 1-866-938-4982 1-866-938-4982
$13,670 $13,670 $13,670
Proctor Proctor ProctorSubaru Subaru Subaru
1-866-527-5191 1-866-527-5191 1-866-527-5191
$15,990 $15,990 $15,990
1-866-527-5191 1-866-527-5191 1-866-527-5191
‘08 ‘08 ‘08GMC GMC GMCSierra Sierra Sierra 1500 1500 1500
‘06 ‘06 ‘06FORD FORD FORDF-150 F-150 F-150
‘09 ‘09 ‘09SUBARU SUBARU SUBARU Impreza Impreza ImprezaSedan Sedan Sedan
‘07 ‘07 ‘07HONDA HONDA HONDA Element Element Element
‘10 ‘10 ‘10HONDA HONDA HONDACivic Civic Civic Sdn Sdn Sdn
‘08 ‘08 ‘08HONDA HONDA HONDAAccord Accord Accord Sdn Sdn Sdn
‘10 ‘10 ‘10HONDA HONDA HONDACivic Civic Civic Cpe Cpe Cpe
‘05 ‘05 ‘05DODGE DODGE DODGE Durango Durango Durango
‘06 ‘06 ‘06JEEP JEEP JEEPWrangler Wrangler Wrangler
5.3L V8, A/C, ABS, 5.3L 5.3L V8, V8, A/C, A/C, ABS, ABS, Tilt-Adjustable Steering Tilt-Adjustable Tilt-Adjustable Steering Steering Wheel, CD, PS, Wheel, Wheel, CD, CD, PS, PS,
5.4L V8, A/C, ABS, Must 5.4L 5.4L V8, V8, A/C, A/C, ABS, ABS, Must Must See!!! Tilt-Adjustable See!!! See!!! Tilt-Adjustable Tilt-Adjustable Steering Wheel, CD, PW, Steering Steering Wheel, Wheel, CD, CD, PW, PW, PL, Cruise, PS, PL, PL, Cruise, Cruise, PS, PS,
44cylinder, a/c, abs, tilt4cylinder, cylinder, a/c, a/c, abs, abs, tilttiltadjustable steering wheel, adjustable adjustable steering steering wheel, wheel, cd, pl, cruise, cd, cd,pw, pw, pw, pl, pl, cruise, cruise,
44cylinder, a/c, 2wd 4dr 4cylinder, cylinder, a/c, a/c, 2wd 2wd 4dr 4dr atatat sc, tilt-adjustable sc, sc,abs, abs, abs, tilt-adjustable tilt-adjustable steering wheel, cd, pw, steering steering wheel, wheel, cd, cd, pw, pw, pl, cruise pl, pl, cruise cruise
1.8l i4, a/c, 4dr auto lx,lx,lx, 1.8l 1.8l i4, i4, a/c, a/c, 4dr 4dr auto auto abs, tilttilttilt and telescopic abs, abs, and and telescopic telescopic steering wheel, pw, steering steering wheel, wheel,cd, cd, cd, pw, pw, pl, cruise, pl, pl, cruise, cruise,
44cylinder, a/c, 4dr i4i4i4 4cylinder, cylinder, a/c, a/c, 4dr 4dr auto lx-p, tilttilttilt and auto auto lx-p, lx-p,abs, abs, abs, and and telescopic steering wheel, telescopic telescopic steering steering wheel, wheel, cd, pw, pl, cruise cd, cd, pw, pw, pl, pl, cruise cruise
1.8l i4, a/c, 2dr auto ex, 1.8l 1.8l i4, i4, a/c, a/c, 2dr 2dr auto auto ex, ex, abs, tilttilttilt and telescopic abs, abs, and and telescopic telescopic steering wheel, roof, steering steering wheel, wheel,sun sun sun roof, roof, cd, pw, pl, cruise, ps cd, cd, pw, pw, pl, pl, cruise, cruise, ps ps
5.7L V8, A/C, 4DR 4WD 5.7L 5.7L V8, V8, A/C, A/C, 4DR 4DR 4WD 4WD LIMITED, ABS, Rear Air LIMITED, LIMITED, ABS, ABS, Rear Rear Air Air Conditioning, Conditioning, Conditioning,
The Season IsIsIs Here Put The The Season Season Here Here Put Put The Top Down.. SE, The The Top Top Down.. Down..2DR 2DR 2DR SE, SE, TiltAdjustable Steering TiltTiltAdjustable Adjustable Steering Steering Wheel, CD, PS, 2.4L, Wheel, Wheel, CD, CD, PS, PS, 2.4L, 2.4L,
$23,222 $23,222 $23,222
Proctor Proctor ProctorAcura Acura Acura
$23,990 $23,990 $23,990
Proctor Proctor ProctorHonda Honda Honda
1-866-938-4963 1-866-938-4963 1-866-938-4963
$15,980 $15,980 $15,980
Proctor Proctor ProctorHonda Honda Honda
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$16,980 $16,980 $16,980
Proctor Proctor ProctorHonda Honda Honda
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$17,575 $17,575 $17,575
Proctor Proctor ProctorHonda Honda Honda
1-866-938-4982 1-866-938-4982 1-866-938-4982
$18,155 $18,155 $18,155
Proctor Proctor ProctorHonda Honda Honda
1-866-938-4982 1-866-938-4982 1-866-938-4982
$18,450 $18,450 $18,450
Proctor Proctor ProctorSubaru Subaru Subaru
1-866-938-4982 1-866-938-4982 1-866-938-4982
$15,990 $15,990 $15,990
Proctor Proctor ProctorSubaru Subaru Subaru
1-866-527-5191 1-866-527-5191 1-866-527-5191
$15,995 $15,995 $15,995
1-866-527-5191 1-866-527-5191 1-866-527-5191
‘08 ‘08 ‘08CADILLAC CADILLAC CADILLACCTS CTS CTS
‘07 ‘07 ‘07LEXUS LEXUS LEXUSIS IS IS250 250 250
‘09 ‘09 ‘09TOYOTA TOYOTA TOYOTARAV4 RAV4 RAV4
‘08 ‘08 ‘08CHRYSLER CHRYSLER CHRYSLER Aspen Aspen Aspen
‘06 ‘06 ‘06GMC GMC GMCEnvoy Envoy EnvoyXL XL XL
‘09 ‘09 ‘09HONDA HONDA HONDACR-V CR-V CR-V
‘08 ‘08 ‘08HONDA HONDA HONDAAccord Accord Accord Sdn Sdn Sdn
‘07 ‘07 ‘07JEEP JEEP JEEPLIBERTY LIBERTY LIBERTY LTD LTD LTD
‘05 ‘05 ‘05SUBARU SUBARU SUBARUBaja Baja Baja (Natl) (Natl) (Natl)
EXTRA CLEAN EXTRA EXTRA CLEAN CLEAN CADDY...V6 CYLINDER, CADDY...V6 CADDY...V6 CYLINDER, CYLINDER, A/C, 4DR SDN RWD A/C, A/C, 4DR 4DR SDN SDN RWD RWD W/1SA, ABS, W/1SA, W/1SA, ABS, ABS,
Extra Clean, Loaded, V6 Extra Extra Clean, Clean, Loaded, Loaded, V6 V6 CYLINDER, A/C, ABS, Tilt CYLINDER, CYLINDER, A/C, A/C, ABS, ABS, Tilt Tilt And Telescopic Steering And And Telescopic Telescopic Steering Steering Wheel, PW, PL, Leather Wheel, Wheel, PW, PW, PL, PL, Leather Leather Seats, Seats, Seats,
2.5L I4, A/C, ABS, Tilt, 2.5L 2.5L I4, I4, A/C, A/C, ABS, ABS, Tilt, Tilt, Telescopic Steering, CD Telescopic Telescopic Steering, Steering, CD CD Player, PW, PL, Cruise, Player, Player, PW, PW, PL, PL, Cruise, Cruise, PS, 2.5L, PS, PS, 2.5L, 2.5L,
88cylinder, a/c, rwd 8cylinder, cylinder, a/c, a/c, rwd rwd 4dr limited, rear 4dr 4dr limited, limited,abs, abs, abs, rear rear air conditioning, tiltair air conditioning, conditioning, tilttiltadjustable steering adjustable adjustable steering steering wheel, cd wheel, wheel, cd cd
5.3l v8, a/c, 4dr 2wd 5.3l 5.3l v8, v8, a/c, a/c, 4dr 4dr 2wd 2wd denali, abs, denali, denali, abs, abs,rear rear rear air conditioning, tiltair air conditioning, conditioning, tilttiltadjustable steering adjustable adjustable steering steering wheel, cd wheel, wheel, cd cd
44cylinder, a/c, 2wd 5dr 4cylinder, cylinder, a/c, a/c, 2wd 2wd 5dr 5dr lx,lx,lx, abs, tilttilttilt and telescopic abs, abs, and and telescopic telescopic steering wheel, pw, steering steering wheel, wheel,cd, cd, cd, pw, pw, pl, cruise, pl, pl, cruise, cruise,
3.5l v6, a/c, 4dr v6 3.5l 3.5l v6, v6, a/c, a/c, 4dr 4dr v6 v6 auto ex-l, tilttilttilt and auto auto ex-l, ex-l,abs, abs, abs, and and telescopic steering wheel, telescopic telescopic steering steering wheel, wheel, sun roof, pw, pl, sun sun roof, roof, pw, pw, pl, pl,
V6 CYLINDER, A/C, V6 V6 CYLINDER, CYLINDER, A/C, A/C, 4WD 4DR LIMITED, ABS, 4WD 4WD 4DR 4DR LIMITED, LIMITED, ABS, ABS, Tilt-Adjustable Steering Tilt-Adjustable Tilt-Adjustable Steering Steering Wheel, CD, PW, PL, Wheel, Wheel, CD, CD, PW, PW, PL, PL,
44CYLINDER, A/C, ABS, 4CYLINDER, CYLINDER, A/C, A/C, ABS, ABS, TiltAdjustable Steering TiltTiltAdjustable Adjustable Steering Steering Wheel, Sun Roof, PW, Wheel, Wheel, Sun Sun Roof, Roof, PW, PW,
$23,990 $23,990 $23,990
Proctor Proctor ProctorAcura Acura Acura
$24,190 $24,190 $24,190
Proctor Proctor ProctorHonda Honda Honda
1-866-938-4963 1-866-938-4963 1-866-938-4963
$18,495 $18,495 $18,495
Proctor Proctor ProctorHonda Honda Honda
1-866-938-4982 1-866-938-4982 1-866-938-4982
$18,980 $18,980 $18,980
Proctor Proctor ProctorHonda Honda Honda
1-866-938-4982 1-866-938-4982 1-866-938-4982
$20,275 $20,275 $20,275
Proctor Proctor ProctorHonda Honda Honda
1-866-938-4982 1-866-938-4982 1-866-938-4982
$21,185 $21,185 $21,185
Proctor Proctor ProctorHonda Honda Honda
1-866-938-4982 1-866-938-4982 1-866-938-4982
$21,978 $21,978 $21,978
Proctor Proctor ProctorSubaru Subaru Subaru
1-866-938-4982 1-866-938-4982 1-866-938-4982
$16,770 $16,770 $16,770
Proctor Proctor ProctorSubaru Subaru Subaru
1-866-527-5191 1-866-527-5191 1-866-527-5191
$16,780 $16,780 $16,780
1-866-527-5191 1-866-527-5191 1-866-527-5191
‘09 ‘09 ‘09NISSAN NISSAN NISSANTitan Titan Titan
‘08 ‘08 ‘08BUICK BUICK BUICKEnclave Enclave Enclave
‘09 ‘09 ‘09HONDA HONDA HONDACivic Civic Civic Hybrid Hybrid Hybrid
‘07 ‘07 ‘07HONDA HONDA HONDA Ridgeline Ridgeline Ridgeline
‘07 ‘07 ‘07TOYOTA TOYOTA TOYOTAFJ FJ FJ Cruiser Cruiser Cruiser
‘08 ‘08 ‘08HONDA HONDA HONDACR-V CR-V CR-V
‘08 ‘08 ‘08HONDA HONDA HONDA Ridgeline Ridgeline Ridgeline
‘06 ‘06 ‘06INFINITI INFINITI INFINITIG35 G35 G35 Coupe Coupe Coupe
‘09 ‘09 ‘09SUBARU SUBARU SUBARU FORESTER FORESTER FORESTER
88cylinder, a/c, abs, tilt8cylinder, cylinder, a/c, a/c, abs, abs, tilttiltadjustable steering wheel, adjustable adjustable steering steering wheel, wheel, pw, pw, pw,pl, pl, pl,
v6 cylinder, a/c, awd v6 v6 cylinder, cylinder, a/c, a/c, awd awd 4dr cxl, abs, rear air 4dr 4dr cxl, cxl, abs, abs, rear rear air air conditioning, conditioning, conditioning,
44cylinder, a/c, 4dr sdn, 4cylinder, cylinder, a/c, a/c, 4dr 4dr sdn, sdn, abs, tilttilttilt and telescopic abs, abs, and and telescopic telescopic steering wheel, pw, steering steering wheel, wheel,cd, cd, cd, pw, pw, pl, cruise, ps, 1.3l pl, pl, cruise, cruise, ps, ps, 1.3l 1.3l
3.5l v6, a/c, 4wd crew 3.5l 3.5l v6, v6, a/c, a/c, 4wd 4wd crew crew cab rtlrtlrtl w/leather, abs, tiltcab cab w/leather, w/leather, abs, abs, tilttiltadjustable steering wheel, adjustable adjustable steering steering wheel, wheel, sun roof, pw sun sun roof, roof, pw pw
4.0l v6, a/c, abs, tilt4.0l 4.0l v6, v6, a/c, a/c, abs, abs, tilttiltadjustable steering wheel, adjustable adjustable steering steering wheel, wheel, cd, pw, pdl cd, cd, pw, pw, pdl pdl
44cylinder, a/c, 2wd 4cylinder, cylinder, a/c, a/c, 2wd 2wd 5dr ex-l, abs, and 5dr 5dr ex-l, ex-l, abs, abs,tilttilttilt and and telescopic steering wheel, telescopic telescopic steering steering wheel, wheel, sun roof, pw, pl, sun sun roof, roof, pw, pw, pl, pl,
3.5l v6, a/c, 4wd crew 3.5l 3.5l v6, v6, a/c, a/c, 4wd 4wd crew crew cab rtlrtlrtl w/lthr, abs, tiltcab cab w/lthr, w/lthr, abs, abs, tilttiltadjustable steering wheel, adjustable adjustable steering steering wheel, wheel, sun roof, pw sun sun roof, roof, pw pw
3.5L V6, A/C, ABS, Tilt 3.5L 3.5L V6, V6, A/C, A/C, ABS, ABS, Tilt Tilt And Telescopic Steering And And Telescopic Telescopic Steering Steering Wheel, PW, PL, Leather Wheel, Wheel, PW, PW, PL, PL, Leather Leather Seats, Seats, Seats,
44CYLINDER, A/C, ABS, 4CYLINDER, CYLINDER, A/C, A/C, ABS, ABS, tilt, CD, PW, PL, Cruise, tilt, tilt, CD, CD, PW, PW, PL, PL, Cruise, Cruise,
$24,990 $24,990 $24,990
Proctor Proctor ProctorAcura Acura Acura
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Proctor Proctor ProctorAcura Acura Acura
$9,980 $9,980 $9,980
1-866-938-4982 1-866-938-4982 1-866-938-4982
‘08 ‘08 ‘08ACURA ACURA ACURATSX TSX TSX
1-866-938-4963 1-866-938-4963 1-866-938-4963
Proctor Proctor ProctorAcura Acura Acura
Proctor Proctor ProctorHonda Honda Honda
‘07 ‘07 ‘07AUDI AUDI AUDIA4 A4 A4
1-866-938-4963 1-866-938-4963 1-866-938-4963
Proctor Proctor ProctorAcura Acura Acura
$17,777 $17,777 $17,777
1-866-938-4963 1-866-938-4963 1-866-938-4963
1-866-938-4963 1-866-938-4963 1-866-938-4963
Proctor Proctor ProctorAcura Acura Acura
Monday, April 18, 2011 / Page 7
OnTheMOve / Tallahassee Democrat
$27,227 $27,227 $27,227
Proctor Proctor ProctorHonda Honda Honda
1-866-938-4963 1-866-938-4963 1-866-938-4963
$21,980 $21,980 $21,980
Proctor Proctor ProctorHonda Honda Honda
1-866-938-4982 1-866-938-4982 1-866-938-4982
$23,245 $23,245 $23,245
Proctor Proctor ProctorHonda Honda Honda
$23,980 $23,980 $23,980
1-866-938-4982 1-866-938-4982 1-866-938-4982
1-866-938-4982 1-866-938-4982 1-866-938-4982
Proctor Proctor ProctorHonda Honda Honda
$23,995 $23,995 $23,995
Proctor Proctor ProctorHonda Honda Honda
1-866-938-4982 1-866-938-4982 1-866-938-4982
$24,987 $24,987 $24,987
Proctor Proctor ProctorSubaru Subaru Subaru
1-866-938-4982 1-866-938-4982 1-866-938-4982
$17,995 $17,995 $17,995
Proctor Proctor ProctorSubaru Subaru Subaru
1-866-527-5191 1-866-527-5191 1-866-527-5191
$18,425 $18,425 $18,425
1-866-527-5191 1-866-527-5191 1-866-527-5191
‘08 ‘08 ‘08ACURA ACURA ACURAMDX MDX MDX
‘08 ‘08 ‘08INFINITI INFINITI INFINITIG37 G37 G37 Coupe Coupe Coupe
‘07 ‘07 ‘07INFINITI INFINITI INFINITIG35 G35 G35 Sedan Sedan Sedan
‘10 ‘10 ‘10HONDA HONDA HONDAAccord Accord Accord Sdn Sdn Sdn
‘11 ‘11 ‘11HONDA HONDA HONDAAccord Accord Accord
‘08 ‘08 ‘08NISSAN NISSAN NISSAN Armada Armada Armada
‘11 ‘11 ‘11FORD FORD FORDMustang Mustang Mustang
‘08 ‘08 ‘08TOYOTA TOYOTA TOYOTA 4Runner 4Runner 4Runner
‘08 ‘08 ‘08SUBARU SUBARU SUBARU Outback Outback Outback(NY/NJ) (NY/NJ) (NY/NJ)
v6 cylinder, a/c, 4wd 4dr, v6 v6 cylinder, cylinder, a/c, a/c, 4wd 4wd 4dr, 4dr, abs, rear air conditioning, abs, abs, rear rear air air conditioning, conditioning, tilttilttilt and telescopic steering and and telescopic telescopic steering steering wheel wheel wheel
V6 CYLINDER, A/C, V6 V6 CYLINDER, CYLINDER, A/C, A/C, ABS, Tilt And Telescopic ABS, ABS, Tilt Tilt And And Telescopic Telescopic Steering Wheel, PW, PL, Steering Steering Wheel, Wheel, PW, PW, PL, PL,
3.5l v6, a/c, abs, tilttilttilt and 3.5l 3.5l v6, v6, a/c, a/c, abs, abs, and and telescopic steering wheel, telescopic telescopic steering steering wheel, wheel, pw, leather seats, pw, pw,pl, pl, pl, leather leather seats, seats, cruise, cruise, cruise,
44cylinder, a/c, 4dr i4i4i4 4cylinder, cylinder, a/c, a/c, 4dr 4dr auto ex-l, tilttilttilt and auto auto ex-l, ex-l,abs, abs, abs, and and telescopic steering wheel, telescopic telescopic steering steering wheel, wheel, sun roof, pw, pl, sun sun roof, roof, pw, pw, pl, pl,
tilttilttilt and telescopic steering and and telescopic telescopic steering steering wheel, cruise, wheel, wheel,pw, pw, pw, cruise, cruise, spd-proportional power spd-proportional spd-proportional power power steering, steering, steering,
88cylinder, a/c, abs, rear 8cylinder, cylinder, a/c, a/c, abs, abs, rear rear air conditioning, tiltair air conditioning, conditioning, tilttiltadjustable steering wheel, adjustable adjustable steering steering wheel, wheel, pw, pl, cruise pw, pw, pl, pl, cruise cruise
tiltadjustable steering tilttiltadjustable adjustable steering steering wheel, pw, wheel, wheel, pw, pw,cruise, cruise, cruise,
4.0L V6, A/C, ABS, 4.0L 4.0L V6, V6, A/C, A/C, ABS, ABS, Tilt-Adjustable Steering Tilt-Adjustable Tilt-Adjustable Steering Steering Wheel, CD, PW, PL, Wheel, Wheel, CD, CD, PW, PW, PL, PL, Cruise, Cruise, Cruise,
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Page 8 / Monday, April 18, 2011
Tallahassee Democrat / OnTheMOve
IBM training computers to predict traffic By Jordan Robertson
The AssociATed Press
SAN FRANCISCO — Traffic websites, with their color-coded maps of clogged streets and freeways, are good at telling commuters when congestion is already awful. But what if they could know not only where you drive, but if the route is going to be bad today, and warned you ahead of time? A team of researchers at IBM Corp. is working on a system that would do just that. They’ve combined sophisticated analytics software with a network of sensors the state has already embedded in roadways throughout California. With the help of a database of past traffic tie-ups, they say they can predict
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when they’ll happen in the future. IBM, which worked with the California Department of Transportation and the California Center for Innovative Transportation at the University of California, Berkeley, can’t tell you when an accident is going to happen — yet. But John Day, an IBM manager, says that’s a natural extension of the work his team has been doing, and one day could be something they could reasonably infer from the data they’re collecting. For now, the researchers are showing that they can go a step beyond what’s available on regional traffic websites, which report current conditions. “Instead of just showing them how ugly this looks, or what it looked like five
minutes ago, let’s give them an idea of what this looks like 30 to 40 minutes from now,” Day said. IBM’s program relies on a tactic some might find invasive — using GPS coordinates from users’ cellphones — to learn their daily commutes so it can offer suggestions when those routes are clogged. IBM emphasizes that users would need to give permission to the tracking. Day says the project, which is still in the research stage, could eventually be combined with other data such as train schedules and other transit data, to provide a more complete picture of people’s daily migrations and take a conAssociAted Press files stant pulse of the health of Combining sophisticated analytics software with a network of sensors the state has already embedded a region’s transportation in roadways throughout California, a team of researchers at IBM Corp. is working on a system that would predict when and where traffic congestion will happen in the future. infrastructure.
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Monday, April 18, 2011 / Page 9
OnTheMOve / Tallahassee Democrat
Discovery launching network for rich men and their cars By David Bauder
the associateD Press
NEW YORK — Discovery Communications Inc. is launching a television network for rich guys and their toys. Called Velocity, the new network will replace the current network HD Theater in some 40 million homes on Sept. 25, Discovery officials said Thursday. The target audience is men with incomes of $150,000 a year and more. “We just felt like this was a space missing in the marketplace,” said David Zaslav, president and CEO of Discovery Communications. H D T heater was launched in 2002 with the specific purpose of showing
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high-definition versions of programs on other Discovery networks. The rapid adoption of high-def by consumers, and the addition of high-def versions of a full network’s signal, rendered HD Theater obsolete. Discovery has tested a series of programs on HD Theater in recent months that will make the switch to Velocity. They include “Chasing Classic Cars,” “Cafe Racer” and “Mecum Auto Auctions.” As those titles suggest, cars will be the bull’s-eye of Velocity programming, Zaslav said. “Culturally, cars are so important for us guys in America,” he said. “We grew up dreaming about what the day would be like
when we got our licenses and what cars we would drive.” Velocity also will televise an upscale sailing race that touches on five oceans, travel programming to upscale locations, adventure sports and “reallife adrenaline shows,” said Robert Scanlon, senior vice president of Velocity. If done right, Velocity could be a magnet for advertisers, who generally pay a premium to reach an upscale audience. There are no plans for a network to appeal to rich women. Discovery also operates the Oprah Winfrey Network, TLC and Animal Planet, networks with strong appeal to women, Zaslav said.
Detroit automakers could add as many as 35,000 new jobs by 2015 By Brent Snavely
Detroit Free Press
DE T R OI T — T h e country’s three domestic automakers could add as many as 35,000 new jobs by 2015, with virtually all of them landing in Michigan as they continue to consolidate operations, according to Sean McAlinden, senior economist for the Center for Automotive Research. After slashing more t h a n 2 3 0 , 0 0 0 U. S . jobs between 2000 and 2009 as they repeatedly restructured, General Motors, Ford and Chrysler now are well positioned to add jobs as the economy recovers. While the numbers rehired won’t bring the automakers close to the
more than 400,000 U.S. workers they employed back in 2000, they will have modest growth. McAlinden, a respected economist whose work focuses on the auto sector, said the Detroit T hree already have recalled many of the workers who kept their jobs during the downturn but have been on indefinite layoff. “So any additional production through the summer requires new hiring,” he said during an event at Wayne State University in Detroit. “I am not saying mass hiring, but significant hiring. “Two of every three Big Three jobs in the United States will be
located in Michigan” by 2015, McAlinden said. The UAW will benefit from the hiring because it will gain members, McAlinden said. All of the new hourly jobs will likely be at a controversial entrylevel wage of about $15 per hour. That wage was established as part of the 2007 labor contract. Under changes adopted in 2009, GM and Chrysler can hire as many entrylevel workers as they want until 2015 when the percentage gets capped at 25 percent and Ford can hire up to 20 percent at the entry-level wage. That agreement expires Sept. 14, and formal talks for a new contract will begin this summer.
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Page 10 / Monday, April 18, 2011
Tallahassee Democrat / OnTheMOve
Smart Fortwo Electric lacks spark By Mark Phelan
2011 SMART FORTWO ELECTRIC DRIVE
Mcclatchy-tribune news service
The Smart Fortwo Electric Drive is a one-car rolling slowdown on the highway, but it’s easy to park, and its owners will never have to buy gasoline again. And its factory-listed 62.5-mph top speed is a slam-dunk, eat-yourheart-out-Geoffrey Fieger defense against speeding tickets. I hit an indicated 64 mph in a giddy moment on the Lodge Freeway in Detroit, but that was downhill and in the wake of a Ford Econoline that swerved around me when the driver realized the Smart really was going that slow. With lease prices starting at $2,500 down and $599 a month for 48 months, the two-seat Smart Fortwo Electric Drive coupe serves mainly to reinforce the value of the Nissan Leaf and Chevrolet Volt, both of which cost less and deliver more. The convertible version of the electric Smart leases for $2,500 down and $649 a month over 48 months. Both lease prices reflect a $7,500 federal tax credit for the battery-powered car. The Smart Electric Drive is only available by lease, but the sticker price of the coupe I tested was $44,837, excluding destination charges. Smart plans to sell only a few—about 250 — of the cars. The company says a new version to arrive next year will have new batteries and better performance. It hopes to sell more of those. The 2011 model uses lithium-ion batteries supplied by electric-car specialist Tesla.
rear-wheel drive twopassenger subcompact hatchback n Price as tested: $599 a month four-year lease with $2,500 down payment n Rating: One out of four stars n Reasons to buy: easy to park, battery powered, you won’t get speeding tickets n shortcomings: top speed 64 mph, 63-mile range, bumpy ride
associated Press files
Side-view mirrors distort reflection for good reason By Brad Bergholdt
Don Kelsen/Mcclatchy-tribune news service
The electric version of the ultra-compact, two-door, two-seat 2011 Smart Fortwo can travel 63 to 98 miles per charge using its 30-kilowatt permanent magnet motor and 16.5-kilowatthour lithium-ion battery pack. Its top speed is 65 miles per hour.
The EPA rates its cruising range at 63 miles on a full charge and says charging from zero to full takes 12 hours at 220 volts. The Smart Electric Drive delivered on all those numbers over the several days of my test drive. A motivated, hypermiling EV enthusiast could probably exceed the EPA estimate. By comparison, the Leaf seats five, matches the Smart’s 63-mile EPA range rating and leases for $349 a month, $2,500 down and 36 months. The Volt’s battery-only EPA range is about 35 miles, but its gasolinepowered onboard generator can produce more electricity for a total range of 379 miles. The Volt leases for $350 a month, $2,500 down over 36 months. The Volt and Leaf lease prices reflect the same federal tax credit as the Smart.
The Smart’s electric motor is rated at 20kW for constant use and peak output of 30kW — 27 and 40 horsepower. It’s mated to a single-speed transmission that drives the rear wheels. Its output looks puny compared with gasoline engines, but the electric Smart weighs just 1,958 pounds, and the motor delivers its full 89 poundfeet of torque immediately. Acceleration is adequate on surface streets. T he d r ivet ra i n is smoother than the gasoline-powered Smart’s herky-jerky automated manual gearbox. The ride is bumpy. Road and wind noise become very noticeable at highway speeds, or as close to them as the car gets. The electric Smart has many of the same virtues and faults as the conventionally powered model. Despite its tiny size — at 106.1 inches long, near-
ly 3½ feet shorter than a Mini Cooper — the Fortwo provides plenty of room for its two passengers. Smart cleverly packaged the big battery pack so it does not reduce the car’s limited cargo space. The electric heater warms the interior quickly and effectively. The interior is trimmed in cloth and not particularly well equipped. There’s only one power point, and it’s inconveniently close to the two cup holders, which are themselves inconveniently placed on the floor below the center stack, a long reach from the driver’s seat. The less-expensive Volt I drove just after testing the Smart had a navigation system, CD player and two rear seats, among other features the Smart couldn’t match. The Smart Fortwo Electric Drive’s gas-free driving provides an initial thrill, but its high cost, low speed and other limitations will send all but the most devoted EV enthusiasts back to the pump. It’s almost like that
Mcclatchy-tribune news service
QUESTION: Why does a car’s passenger-side mirror show objects to be farther away than they are, while the driver’s side has a “regular” mirror? ANSWER: Good question, Margaret. Your passenger-side mirror is a convex mirror, with an outward curve in the glass surface, which allows a greater field of vision. While seated behind the wheel, your eyes are about two feet from the left side mirror and six feet from the passenger side mirror. The longer distance between eyes and passenger-side mirror would result in a narrow view down the right side of the car were it not for the mirror’s assistance. Q: My battery is six years old. I know this is pretty old. Is there a way to test it (at home) to know if it’s still dependable? A: You’re correct that this is a mature battery. How did the engine start this past winter? If all seemed well on the
coldest mornings, this is encouraging. A professional might test your battery in one of two ways — either a traditional load test, or a more techie check of the battery’s cell conductance. Let’s create a home version of the load test. Using a simple voltmeter, check the battery’s open-circuit voltage, meaning nothing is turned on. A fully charged battery in good condition should read 12.6 volts or higher. Next, if possible, determine a method of disabling the vehicle’s fuel system, such as by removing the fuel pump fuse or unplugging fuel injectors. Now crank the engine for 15 seconds with meter leads clipped on to the battery terminals, observing battery voltage on the meter. If the voltage remains steady and above 11 volts, it’s still in competent condition. Should the voltage fall below 10 volts or noticeably decline while cranking the starter, I’d start shopping for a battery.
Monday, April 18, 2011 / Page 11
OnTheMOve / Tallahassee Democrat
Car dealerships hiring, remodeling as sales rise exciting time again.” That has translated LOS ANGELES — With into thousands of new shoppers flocking back to jobs. AutoNation Inc., showrooms, auto dealers which owns Power Ford, are making money again has hired 109 workers at and have begun sprucing its 45 dealerships in Caliup reception areas and hir- fornia this year, bringing ing back workers. its head count to 3,155 in Some big auto dealer- the state. ships are even spending Ruben Gonzalez lost his millions of dollars snapping job at an Office Depot store up independent dealers and at the start of the year but smaller chains — a sign of found new employment last renewed confidence in the month as a service adviser industry, analysts said. at Power Ford. “We are seeing some “It is really good to be daylight in the automotive back in the workforce,” said business,” said Dan Turner, Gonzalez, who lives in Los general manager of Power Angeles with his wife and Ford in Torrance, Calif. “It two children. “As a parent, I is starting to become an really wanted to prevent our
By Jerry Hirsch Los AngeLes Times
young sons from seeing that Dad was in despair. I was the person bringing home the bacon in my household, and I wasn’t.” The auto business is rebuilding from a historic downturn during which both General Motors Co. and Chrysler Group underwent government bailouts and bankruptcy restructurings while they and other manufacturers suffered from plunging sales. Dealers were caught in the freefall. GM and Chrysler closed hundreds of dealerships as part of their bankruptcy reorganizations. Franchises selling other auto brands
also closed. Since 2008, the number of U.S. auto dealers has plunged 15 percent to 17,680, according to the National Automobile Dealers Association. Auto dealership employment dropped 15 percent to 892,100 during the same period. Now, rising car sales are helping the surviving dealers recover. In the first three months of this year, Americans bought more than 3 million vehicles, a 20 percent increase from a year earlier and the equivalent of a seasonally adjusted annual pace of more than 13 million. That compares with
annual sales of just 10.4 million in the depths of the downturn in 2009, the worst for auto sales since 1970. Even California, which “was one of the first markets to decline,” is having a recovery in auto sales, said Mike Jackson, chief executive of AutoNation, which owns 210 dealerships in 15 states. Independent owners also are adding employees so they can handle more customers. Some dealers were so short on staff, it was taking them more than five hours to negotiate a deal and deliver the car, said Chris Sutton, senior direc-
tor of J.D. Power and Associates’ automotive retail practice. “When they get busy, they don’t have enough people to staff the floor and the finance department,” he said. “It’s not to the dealer’s benefit to see people sitting around and waiting.” Car dealers have become profitable again because during the slump, “so many were pushed out of the business either by their own volition or by the manufacturers,” said Jeremy Anwyl, CEO of auto information company Edmunds.com. The pickup in sales volume is spread across fewer franchises, he said.
Tesla courts wealthy shoppers with high-end store By Dana Hull
sAn Jose mercury news
S A N JO SE , Ca l i f. — When you’re meeting friends for lunch or shopping for shoes, you can also stop by the new Tesla Motors store in San Jose to design your own $109,000 Roadster. The store is the first of its kind for Tesla, featuring interactive displays designed to lure curious consumers through the door. It’s also a prototype for the additional stores the Palo Alto, Calif.,-based company plans to open as it prepares to launch the Model S sedan in 2012. Tesla’s Roadster — a two-seat, high-end electric sports car — sits in the middle of the store. A large interactive monitor allows you to custom-build your own Roadster, from choosing the paint color to designing the leather interior, and then see your car “on the road” in various
locations. Another features short videos of current Tesla owners talking about what it’s like to be an owner. A third features threedimensional graphics that delve into Tesla’s technology, from the powertrain to regenerative braking. “We are revolutionizing the auto purchase and ownership experience,” said George Blankenship, Tesla’s vice president of worldwide sales and ownership experience. “At a typical car dealership, the goal of the dealer is to sell you a car that’s on the lot. At Tesla, we’re selling you a car that you design. The shift is that people say, ‘I want this car.’ ” The company has 17 stores around the world, including in New York, Paris and Tokyo. The San Jose store, located in the high-end Santana Row shopping area, is sure to attract casual shoppers who
wander in to sit in the Roadster or who want to learn more about electric vehicles and the Tesla brand. Before joining Tesla, Blankenship worked for several years as the retailing czar at Apple. Apple’s sleek, customer-focused retail stores have been wildly successful, and customers regularly line up around the block for the latest iPhone or iPad. The vibe at the Tesla store is similar. Part art gallery, part auto showroom, customers are welcomed into a well-lit, airy showroom and treated like guests. There’s free coffee and comfortable white leather chairs to sit in. It’s kid-friendly: leather storage bins carry troves of mini Tesla Roadsters in the form of Hotwheels, as well as crayons, coloring books and children’s books about electricity. Tesla wants parents to bring
the whole family to the store, and stresses that kids are allowed — even encouraged — to climb behind the wheel of the car in the showroom. “Every 6-year-old needs to be able to climb in the car,” said Blankenship. “We want teenagers in the car.” There’s an emphasis on social media: You can log in via Twitter to announce that “I’m at the Tesla Store Santana Row” or share the Roadster that you’ve designed on Facebook. And there’s all sorts of merchandise, from Tesla T-shirts and sweatshirts to golf balls. There’s even “onesies” for babies, with one saying “It’s electric, baby.” (Cost: $22). “It’s meant to intrigue, inform and engage,” said Blankenship. “If people LiPo Ching/mcT are smiling when they walk out the door, we’ve A Tesla car is displayed in the showroom of Tesla Motors in San Jose, Calif., on Wednesday. met our goal.”
Page 12 / Monday, April 18, 2011
Tallahassee Democrat / OnTheMOve
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