Centers of Excellence educate to scale digital transformation. We found many businesses act early to form Centers of Excellence (CoEs) that serve as education hubs to help business units, brands, and other functions understand important new trends and possibilities. These are distinct from steering committees or workgroups. While helpful, CoEs tend to guide and govern learning and experimentation. They serve as a resource to the rest of the organization, meanwhile committees lead formal transformation efforts. Committees also report to the C-Suite, and in some cases a company’s board, to communicate progress of initiatives, next steps, and future plans.
FIGURE 13
FREQUENCY OF DIGITAL MEETINGS
45.5%
Twice per month
36.4%
Once per month
Once per week
More than once per week
Once per quarter
Less than once per quarter
7.8%
5.5%
4.2%
0.8%
Approximately how often does the formal workgroup or digital transformation steering committee meet?, N= 528 Source: Altimeter Digital Strategist Survey, August 2017 31