Welcome to RedShift Radio! Launched in September 2010, by Dr Gavin Hammond and Liz Southall, a nuclear physicist and ex-teacher and marketing specialist, RedShift Radio is about to celebrates it's first birthday. Dr Gav & Bizzy Lizzy invite you to join the celebrations and the next phase of this exciting journey to bring Crewe and surrounding towns their very own radio station!
Contents of Sponsorship and Advertising Document Page 2
Introduction to RedShift
Page 3
Show Sponsorship
Page 4
Feature Sponsorship
Page 5
Adverts
Page 6
Top Sponsorship
Page 7-8
Testimonials
Pages 9
Package Options with Discount
Page 10
What Next?
If you are pushed for time and just want to know a price for a package that may suit your needs then please refer to page 9 and then call us!
To discuss any aspect of sponsorship and marketing please call 01270 214 868 or email liz@redshiftradio.co.uk
Introduction Welcome to RedShift Radio, part of RedShift Media Services which launched in September 2010 broadcasting on the internet to “Cheshire and Beyond”. At RedShift Radio we have quickly established ourselves as a unique multi-faceted advertising platform. We have over 3,500 social media followers, 300+ listeners a day and excellent links with businesses and community groups across Crewe and surrounding towns through our networking organisation “The Hub”.
Our ultimate aim is to deliver a full-time Community FM radio to Crewe and surrounding towns to help raise the profile of our area and improve communications between all sectors of the community. Now entering Phase Three of our business plan we are launching a new range of sponsorship packages some of which include an option to join our RedShift Radio Steering Group in preparation for full time FM. All of our daytime shows are hosted by small business owners which means in return for using the RedShift platform to promote themselves they are exceptionally loyal and proactive at promoting us and our sponsors through their networking channels. This means you are immediately buying into a group of over 40 people from all walks of life who will work hard to promote you and your business. Over the next few pages you will find a detailed breakdown of our sponsorship and advertising opportunities that are well worth grabbing prior to our second 28-day test licence on FM planned for November when the prices will rise considerably.
To discuss any aspect of sponsorship and marketing please call 01270 214 868 or email liz@redshiftradio.co.uk
Sponsorship Opportunities We offer four types of package: • Show sponsor • Feature Sponsor • Adverts • Top Sponsor. Bespoke and short term packages can be created but we prefer to guarantee our sponsors a good R.O.I over a minimum term of 16 weeks.
Show Sponsorship Only This option is ideal if your product or service is directly appealing to one specific audience. Most of our shows are two hours long each week and each of the following packages will include: •
A professionally voiced jingle played at least six times in a two-hour show and a few times a week to promote the show.
•
Your jingle available to hear on the show page on the website.
•
Your preferred contact details/website/Facebook page tweeted to our 3,500 social media followers weekly.
•
Opportunity to be a monthly guest on yours and other shows.
•
“Sponsors Round Up” feature on each show with your news, offers and events.
No. of weeks
Price per Hours Total per week (exc. Vat @20%) hour for
Extras
52
2
£1,040.00
£10.00
1 hour free PA hire worth £50+vat 20% Media Services discount
36
2
£792.00
£11.00
20% Media Services discount
24
2
£624.00
£13.00
10% Media Services discount
16
2
£480.00
£15.00
10% Media Services discount
comparison
Production for all jingles is £70
To discuss any aspect of sponsorship and marketing please call 01270 214 868 or email liz@redshiftradio.co.uk
Feature Sponsorship The sponsorship of three features a week is an ideal option if your product or service appeals to listeners of more than two of our shows. Examples of features could be: “The Recipe of the Week” broadcast on The Good Life, European Lunch and Tuck-In Tuesday. “Homework Helpers” broadcast on three of our school-presented shows “Entertainment Guide” broadcast on Act Natural, Scarlet Ladies and Saturday Hangover.
No. of weeks
Features Total (exc. per week Vat@20%)
Price per feature for comparison
Extras
52
3
£1,092.00
£7
1 hours free PA hire worth £50+vat 20% Media Services discount
36
3
£864.00
£8
20% Media Services discount
24
3
£648.00
£9
10% Media Services discount
16
3
£528
£11
10% Media Services discount
Production for all jingles is £70
Each jingle includes your company name, strap line and one method of contact.
All packages include RedShift Hub Membership for the term of your package. Hub membership includes a monthly networking event and a page of web space dedicated to your business.
To discuss any aspect of sponsorship and marketing please call 01270 214 868 or email liz@redshiftradio.co.uk
Adverts Adverts are approximately 30-seconds in length. The adverts are placed into the schedule using our knowledge of our listener base and your target audience. You can have as many changes to your advert as you wish during your term, each change costing £70 production fee (allow at least a two week lead time from script to production please).
No. of weeks
Adverts Total (exc. per day Vat@20%)
Price per advert for comparison
Extras
52
3
£1,095.00
£1.00
2 hours free PA hire worth £100 20% Media Services discount
36
3
£832.00
£1.10
20% Media Services discount
24
3
£604.00
£1.20
10% Media Services discount
16
3
£470.00
£1.40
10% Media Services discount
Production for all adverts is £70
Please refer to next page for examples of script detail and length. Adverts will also be available to listen to on your show sponsorship or Hub listing page.
All packages include RedShift Hub Membership for the term of your package. Hub membership includes a monthly networking event and a page of web space dedicated to your business.
To discuss any aspect of sponsorship and marketing please call 01270 214 868 or email liz@redshiftradio.co.uk
Top Sponsorship Packages One of the main strengths that Ofcom look for when issuing Community FM licences is the range of solid and on-going support from a wide spectrum of the community. Local businesses are instrumental in this as funding the launch and running costs of a community station are in the region of £160,000-£200,000 per annum and only 50% of this can come from on-air advertising and sponsorship. Currently, there are eight Top Sponsors packages available and these offer maximum exposure across all areas of RedShift including certain sections of the website, stationary and jingles etc. As with all of our packages, the Top Sponsorship packages can vary according to needs. For instance, you may want to sponsor the Business shows, the van and have an advert... we can negotiate the best price for you to do this. By becoming a Top Sponsor you are invited to join the quarterly Steering Group meetings and assist the founders of RedShift Radio as we apply for a full-time FM community licence in January 2013. Package
Annual Investment Extras (+vat)
Morning Shows Sponsor
£6,000
Lunchtime Shows Sponsor
£6,000
Afternoon Shows Sponsor
£6,000
Evening Shows Sponsor
£6,000
Late Night Show Sponsor
£6,000
Weather Sponsor (every hour)
£8,000
• • •
•
6 hours PA equipment hire 20% off all other Media Services. Mini marketing plan delivered throughout the year via RedShift social media. Unlimited listings on events page
Community Round Up (every show) £8,000 Weekends Sponsor
£8,000
What's On News (every show)
£8,000
Van Sponsor 1 (back end)
£4,000
Van Sponsor 2 (wheel arch)
£2,000
Van Sponsor 3 (wheel arch)
£2,000
• • •
2 hours PA equipment hire 20% Media Services discount Logo on van & blog.
To discuss any aspect of sponsorship and marketing please call 01270 214 868 or email liz@redshiftradio.co.uk
What do people say about us? We are very well supported by Jon O'Brien and his team at thebestof Crewe & Nantwich. Below are a few of the testimonials that he has received on his website. To find a link to our listing on The Best Of please go to www.redshiftradio.co.uk/Testimonials Where do Bizzy Liz & Dr.Gav get their energy & commitment for this great community endeavour? It is impossible not to admire their hard work and vision for RedShift. What I like most is the way they open doors for individuals and businesses alike. The programme content and local slat is invalable in South Cheshire however being a digital radio it is available 24/7 on the worldwide web. The programmes just get better and better month on month Thanks RedShift for being a virtual radio show/ business portal. www.eilidhmilnes.com
I love RedShift's approach to radio - professional -yet fun and friendly! I've been honoured to guest a couple of times on Mumtaz Hussain's show...what a fabulous host - insightful, wise and funny! I also have huge admiration for the absolute dedication with which Dr Gav and Liz run the station...immensely inspiring! Keep up the good work guys, Redshift is really making a great name for itself... Olivia S, Chester Redshift is an excellent community radio station , very informative , great mix of music, news and local information.... keep up the good work !!!! www.chuffchuff.co.uk Bizzy Lizzie and Dr Gav are incredibly inspiring, to have achieved what they have with the creation of Red Shift Radio aimed at bringing communities together, takes an immeasurable amount of energy, drive and dedication. Hats off to them for actually making this happen and giving something different and better with their wide variety of programmes - there is something for everyone. A dynamic duo that I cannot speak highly enough of. Donna C
To discuss any aspect of sponsorship and marketing please call 01270 214 868 or email liz@redshiftradio.co.uk
I joined RedShift Radio as a guest on the Teachers' slot on Sunday 17th April. During the two hours we discussed exam stress and revision tips for learners entering the GCSE exam season. Having never done anything like this before, I was extremely nervous but the whole team were relaxed and welcoming and soon put me at ease. The two hours flew by and the experience was one not to be missed. Red Shift Radio are providing a fabulous community service with great enthusiasm and I would urge anyone who is offered the opportunity, to join them as a guest. Would definitely do it again. Well done Red Shift Radio and very best wishes for the future, I am confident that you will go from strength to strength !! Tutors4GCSE
Listening to RedShift always brightens up my day! Great way to find out what's going on in the area - even managed to avoid a gun hold-up on West St when I was in the car listening on FM! Love the School Run programmes and the business slots. I always tune in when getting ready for training courses and it gets the class grooving too! Keep it up guys. Can't wait for next FM broadcast to catch it in the car! :-))) Alison Zakers, Nantwich
Local radio is invaluable, and Redshift epitomises this with passion. Redshift radio have supported our event whenever we have asked, their help has been invaluable, thanks. Glenn L
“Love how dedicated you all are :). I'll definitely recommend you to my unit because scouting here in Oz isn't really a community thing and well I guess redshift makes it more out there for you guys in England. Simply, you guys are great :) and just keep going (keep Dan running :D Claire B, Australia, Scout and About Listener
To discuss any aspect of sponsorship and marketing please call 01270 214 868 or email liz@redshiftradio.co.uk
Sample Packages We recognise that there are a lot of options in this document to take in. In an attempt to make things a little easier to digest and to save you a bit of money also, we have the following package combinations: Package Items and duration
Price before production & combo discount
Discount Price (exl. VAT at 20%)
52wk Show Sponsors + Adverts
£2,275
£2,047 (10% disc.)
52wk Feature Sponsorship + Adverts
£2,327
£2,094 (10% disc.)
52wk Show + Van Sponsorship
£3,165
£2,848 (10% disc.)
24wk Show Sponsors + Adverts
£1,368
£1,299 (5% disc.)
24wk Feature Sponsorship + Adverts
£1,392
£1,322 (5% disc.)
Birthday Booklet We will be launching 5,000 copies of our 16-page Birthday Booklet in September. All show sponsors will have a free logo placement on the show that they sponsor. Advertisers and sponsors are invited to purchase a quarter, half or full page advert with a 25% discount. Balance for printed booklet must be paid in full by 21 st August and prices range from £80 - £400+vat.
To discuss any aspect of sponsorship and marketing please call 01270 214 868 or email liz@redshiftradio.co.uk
In addition to providing an internet broadcasting service, we also have the RedShift Hub which is our business and community networking organisation. As a RedShift Hub member you will receive: •
A page of web space with plenty of room for photos, logo's and links to your website(s).
•
Invites to Hub events on the last Thursday of every month
•
Promotion through social media and mentions on the radio
•
First refusal for guest appearances when a guest is sought your field.
•
Testimonial section for happy customers to shout about you.
The Hub is an annual membership of £199+vat per year for businesses and free for charities. A message from a Hub Member.... If you like to network in an unpressurised way with plenty of time to chat and get to know people, then the RedShift Hub is definitely for you! It’s brilliant for people who are new to business networking or who may be a little bit shy or fearful of the whole experience. It is relaxed and informal with just the right amount of structure and ‘short talks’. I thoroughly enjoy the meetings and the fact that the Hub is open to charities and other organisations as this makes for a richer mix of people and some really interesting encounters. This is great for people who also enjoy connecting others, which I love to do, or see their business as part of the wider community, rather than in isolation. I have personally made some excellent connections through the Hub. The website pages for members and supportive marketing via social media sites add even more to the value of membership. Libby – Elizabeth Buckley Garden Design (www.ebgardendesign.co.uk)
To discuss any aspect of sponsorship and marketing please call 01270 214 868 or email liz@redshiftradio.co.uk
What Next? If this very detailed pack has left you thinking you would like more information, clarity on any of it's contents or just an interest to be a guest or have a look at the studio then please call:
Liz Southall or Gavin Hammond on 01270 214 868 liz@redshiftradio.co.uk We are conducting an online survey about peoples interest in local radio and if you would like to take part in this three minute survey we would be most grateful. www.redshiftradio.co.uk/Survey
Thank you for your interest in RedShift Radio!
Dr Gav and Bizzy Lizzy! Photo: Dr Gav winning Young Business Person of the Year 2010
To discuss any aspect of sponsorship and marketing please call 01270 214 868 or email liz@redshiftradio.co.uk