HOT OFF A VA LUA B L E SCO O P O F F T HE LARG E ST B USI NE SS NE T WOR KI NG PLAT FO R M
Stacey Gindi
Graphic designer - Beautiful branding - Specializing in book, brochure, and magazine design
Show pricing or not? 1. Service-based businesses, do you put pricing on your website (or any other marketing materials)? Or do you need to have a conversation with potential clients before giving out your rates? 2. Consumers, would you rather see the pricing right in front of you, or speak to the service provider first? Currently, I have my design and branding package rates on my website, but Iʼm wondering if I should leave them there or not. Iʼd love to hear your thoughts on this.
Ballpark pricing. Itʼs definitely helpful for a consumer to know roughly what the pricing is. Itʼs perfectly legitimate to give a general number, or a range, if there are variables that could affect the final price.
While I do believe in ballpark pricing, thatʼs when a client asks for it. As a consumer, I think ballpark figures can be great. In the case of a website, I think itʼs a question of whether thatʼs part of the business strategy: What are you trying to accomplish with your website? Are you trying to inform? Weed out prospects?
24 | B-TANK | FEBRUARY 2019