Rainbow Bakes

The dessert industry is estimated to be worth more than $ 415 billion globally by Fortune Business Insights. Rainbow Bakes has entered to take its share in this market with its glorious bright colors. When filled with boredom and anxiety during the lockdown, an experiment in the home kitchen to treat herself to a delicious chocolate cake, Anita Gurung, the founder of Rainbow Bakes, surely found her calling. She was delighted with baking so much that she found it to be something she would really love doing professionally as well as teaching the fellow deaf team members of her previous project - Happy Hands Nepal alongside. Anita took about a month to plan, conceptualize and execute the Rainbow Cheesecake Jar Aka Jar of Happiness into action which to date is their best seller.

Rainbow Bakes is inspired by the concept of a Rainbow Baby. A Rainbow Baby is a baby born after a miscarriage. The arrival of the conceived baby symbolizes hope and the light it brings to the parents’ life after their dark time. As a parent-to-be to a Rainbow Baby back in 2018, Anita wanted to commemorate her pregnancy which coincidentally was around the time of her golden birthday with a rainbow cake. Born on the 30th, Anita’s golden birthday took place when she turned 30. Seeking a Rainbow cake in Kathmandu back then was a letdown as obtaining the same was either super expensive or no one wanted to execute the same. Hence, when she set foot in the dessert industry during the pandemic, the emphasis was on the rainbow theme so as to spread love, hope, and happiness to different lives during the dark difficult times.

Rainbow Bakes is an online dessert shop that offers various Rainbow-colored desserts. It also offers a combination of seven different flavors of a dessert representing the seven colors in the form of a rainbow in a box. The dessert shop proudly offers a diverse range of cakes, tarts, cookies, Swiss rolls, cheesecakes, cupcakes, brownies, and many more to come.

Being born and brought up in Singapore and well-traveled in and around different parts of Asia, the dessert menu has different flavors of the Asia continent such as Pandan Cake, Kaya Jam, Durian Custard, Rainbow Mochi, Pineapple Tarts which are a few Singaporean desserts offered by Rainbow Bakes. In addition to the standard menu, the boutique online dessert store also takes in orders for customized desserts. From the colors to the taste to the textures to the shapes; you can have a wide range of personalized desserts made for either personal or professional gatherings.

A normal work day for the founder and her team actually starts a day prior whereby they plan for the next day's orders or deliveries as an update from different cafes and restaurants with whom they have collaborated is sent to them the night before. Based on the next day’s orders or deliveries, Anita and her team set out to work right from procuring the premium ingredients to prepping the orders to dispatching the same.

Rainbow Bakes believes in not just delivering delicious desserts to their current clientele or prospective clients but also it is more about giving them an eased-out experience of ordering a cake or any dessert for that matter. For this very same reason, Anita ensures to personally respond to all queries at the earliest. As much as most of their orders are online, Anita aims to give every client a personalized touch in trying to best understand their expectations as well as building a friendly and warm relationship together. Thanks to Anita’s professional experience in the hospitality industry, this personalized yet professional interaction of Anita’s has definitely helped Rainbow Bakes to gain new clientele as well as retain the current clientele too. Not to forget, Anita strongly emphasizes the importance of having a great customer service attitude toward the market be it online or offline.

Rainbow Bakes is built on the basis of its 3 core values i.e., Commitment, Collaboration, and Community. These values of Rainbow Bakes have not only helped them but other businesses they’ve collaborated with as well.

Rainbow Bakes aims to help restaurants and cafes focus on their food menu while they help them to excel equally in their dessert menu too. Rainbow Bakes currently offers its products at Cafe De Tukuche, Lazimpat; Born and Bread Company, Lazimpat, Rumi’s Bistro, Mandikatar, and HideAway Restaurant located at Bhimsengola.

Community being one of its core values, Rainbow Bakes aims to give back to the community in any way it can. As a part of giving back to the community, Rainbow Bakes has hired two deaf individuals and had also collaborated with Angel Maharjan aka Blessed Hero to celebrate Women’s Day and just happiness in general by giving out Rainbow Cupcakes and Rainbow Swiss Rolls on different occasions respectively.

It is believed that in order to see rainbows, one must be able to face the rain. Anita’s voyage toward the rainbow has not been easy, and she may face downpours and high tides in the future as well. But as a determined leader of her ship; alongside the support of her team and family members, have surely sailed on to become the currently trending and growing online dessert/baking store with an increasing number of options of its heavenly desserts to the market. With that said, have you tried a dessert from Rainbow Bakes?

- Smarika Thapa & Prithviraj Singh Bogati Editorial Team