CLARITY AND FOCUS At this stage of the design process, you are deliberately creating a world you know is possible. To do this, you need an incredible amount of clarity and focus. Your clarity comes from why you are doing what you are doing and your focus comes from what you need to do by
when. This is shown in this simple thinking framework. As your work progresses and you invite more people to interact with it, you need to process more perspectives. This can be quite distracting. Your clarity and focus will help you determine what is a distraction and what is essential.
WHY
Intention
Purpose
outcome
Why we do what we do, the enduring purpose that is never complete.
A time-bound expression of our purpose. The end point in line with the purpose.
CLARITY
Focus
WHAT
Approach
Plan
The method that defines the path we will travel in order to achieve the objective.
The steps that need to be completed, and by when, in accordance with the approach.
Action HOW
140 this human INTENTION
WHEN
CLARITY AND FOCUS
Clarity comes from knowing why we are doing something and how. Focus comes from knowing what we are going to achieve and by when.