CONTENTS / THE INNOVATION EXPEDITION
V RAISE IDEAS
134
VI TEST IDEAS
158
Map: Raise Ideas Step 3: Raise ideas Chart: Think Like Steve Jobs
136 137 142 144 146 150 152 154 156
Map: Test Ideas Step 4: Test Ideas Checklist: Tips for New Concept testing Format: Testing a New Concept in 5 Questions
160 161 164 168 170 172 176 178
Shut Up in a Brainstorm for Better Results Chart: Idea Killers
Great Ideas Have the X Factor Chart: Structured Brainstorming Checklist: 25 Rules for Perfect Brainstorming Case: The Origin of Ben & Jerry’s
What a Brilliant Idea! Checklist: A Perfect New Concept Chart: Museum of Innovation Failures Case: The Origin of Twitter