DIGITAL NARRATIVES
In 2013 Thomas Forth founded imactivate in Leeds, UK. Since then, the small team have been developing and refining technologies that let physical objects tell their stories in a digital world. One of their first creations is Rusty the Squeaky Robot; a lift-the-flap book for children of the 21st century. The product, is an ongoing collaboration with designer Neil Clark. Instead of extra content
The Vision: The Team
hiding behind flaps, the accompanying app unlocks additional sounds, games, translations and live readings that are digitally hidden on each page. Central to everything that imactivate do is a belief that physical objects and places have a story to tell. Their mission is to use the technology that surrounds us to unlock these stories in new and wonderful ways.