Product Planning
Product policy
product development
production plan
product designing
marketing planning
product design
marketing plan
production
Realisation
new business idea
Strict Development
Product development
generating and selecting ideas
Idea Finding
Policy Formulation
formulating goals and strategies
distribution & sales
USE In this model the circle is pulled straight to indicate the passing of time. It depicts the entire process of one innovation loop from company strategy to market introduction. After Roozenburg and Eekels, 1995
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