BIMA 100 of 2016

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BIMA 100






BIMA 100

This is the BIMA 100 of 2016

Welcome to the 4th annual celebration of the 100 most influential people in the UK digital industry. It’s a well worn cliché to write “God it was hard to choose our list of winners this year” in the inside cover of a book like this, nevertheless it was. So I’ve dutifully written it.


Lawrence Weber Chair of the BIMA 100, BIMA Managing Partner Innovation, Karmarama

A M O V E O .T V

It was hard partly because the judging panel - which I had the privilege to chair - were ferocious in wanting to reward only the highest achievers and partly it’s because by introducing new categories like Devs and Makers and Client Service Stars, we widened our net to reflect the extraordinarily wide and deep talent pool of the UK digital industry. That widening of our gaze means that we’ve brought together a truly

diverse bunch of people, whom we’re enormously proud to call our BIMA 100. We’re delighted that the BIMA 100 has industry luminaries like Diane Young (The Drum) and Michael Islip (DigitasLBi) rubbing shoulders with some frighteningly talented and – he says JUST the right side of 40 - astonishingly young, new talent like Risha Jindal (Digimeal) and Alex Price (93 Digital). The two hardest categories to judge this year were CEOs & Leaders and Rising Stars, which shows that at both ends of the experience spectrum we are blessed with digital talent. So to those of you who made it a huge congratulations and to those of you who didn’t, please take solace from the fact that the judging panel and the wider BIMA team were humbled at

the number and talents of those who applied. On the subject of BIMA itself I’d also like to pay special mention to those profiled on pages 4 to 7 – the members of the BIMA Executive, all of whom donate their time and talent to BIMA and therefore to the industry as a whole. On this same theme, I’d like to thank the organisations whose generous support has enabled this initiative to flourish: AMOVEO, Breakthrough Funding, Cohaesus, Contagious, Droxic, Heart Internet, Jahia, Kemp Little LLP, Ngoar, Only and Propeller. So again congratulations to all who are profiled in this book. Well done one and all.



BIMA 100

BIMA 100

Meet the BIMA Executive Team

Adam Graham Agency Growth Consultant

Amy Nicholson Managing Editor Sticky Content

Craig Hepburn Vice President, Digital Marketing Tata Communications

Daniel Tweddle Founder & Managing Director Only

Eloise Smith Executive Creative Director MullenLowe Profero

Jen Topping EVP Digital Beano Studios

Andrew Henning CEO Redweb

Andy Moseby Partner Kemp Little LLP

Julian Hirst Managing Partner Tribal Worldwide London

Keith Hunt Managing Partner Results International

Lawrence Weber Managing Partner Innovation Karmarama

Lorenzo Vasini Client Services Director SapientNitro



BIMA 100

BIMA 100

Matt Law Chief Operating Officer AnalogFolk

Matt Pilgrim VP EMEA, Partner & Alliances Tealium

Nadya Powell Managing Director Sunshine

Natalie Gross CEO Amaze

Simon Gill Chief Creative Officer

Tarek Nseir CEO TH_NK

Nick Turner Chief Creative Officer EMEA Razorfish and SapientNitro

Pete Trainor CEO, Director of Human Centred Design Nexus

Rebecca Simmonds Managing Director Head London

Sarah Ronald Founder & Director Nile

Tristan Pride Creative Director Havas Helia

Wyndham Lewis Digital Consultant

Tiffany St James Co-Founder Transmute


BIMA 100

BIMA 100 2016

At Kemp Little, digital media isn’t bolted on. It’s embedded _ Kemp Little – the leading technology & digital media law firm_ Kemp Little Cheapside House, 138 Cheapside, London EC2V 6BJ

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BIMA 100

BIMA 100 2016 Index

BIMA 100

Abigail Wilson


Dug Falby


Nicky Bullard 47

Scarlett Montanaro 59

Alex Price


Eleanor Denney 25


Jonny Tooze 35

Nnamdi David 48

Seb Weller 60

Alexandra Waring


Eloise Maslewski 25

Josh Bolland 36

Olivia Mullaney 48

Shivvy Jervis 60

Ali Hanan


Emily Coward


Julie Seal 36

Paul Thomas 49

Simon Martin 61

Alison Lomax


Emma Nicol


Julie Simpson 37

Phil Wilce 49

Solomon Rogers 61

Amanda Neylon


Emma Pearson 27

Kat Hahn 37

Rachel Mercer 50

Sophie Deen 62

Andrew Shebbeare


Emma Perkins 27

Lee Sankey 38

Ralf Gehrig 50

Sophie Shanahan-Kluth

Andy Budd


Gemma Milne 28

Leigh Thomas 38

Richard Brisley 53

Stephanie Bazeley 63

Andy Hood


Henry Stuart 28

Lisa Blythman-Wood 41

Richard Davis 53

Steven Bennett-Day 63

Annie Talboys


Ian Finch 29

Lola Oyelayo 41

Richard George 54

Symon Quy 64

Benedict Ireland 17

Ian Hambleton 29

Louise Smith 42

Richard Grundy


Thea Hamrén 64

Casey Bird 17

James Freedman 30

Mark Mason 42

Ringo Moss


Tom Ball 65

Charlie Southwell 18

James Kirkham 30

Matt Gibson 43

Risha Jindal


Tom Dougherty 65

Chris Popple 18

James Reece 31

Matthew Desmier 43

Robert Belgrave 56

Tom Keeping 66

Craig Le Grice 19

Jenny Kitchen 31

Matthew Read 44

Robin Spira 56

Tracy Green 66

Daniel Bonner 19

Jessica Riches 32

Matthew Tweddle 44

Rosa Emerald Fox 57

Ukonwa Ojo 67

Daniel Harvey 20

Jim Coleman 32

Mel Edwards 45

Ruchir Rodrigues 57

Will Newmarch 67

Diane Perlman 20

Joanne Ralfe 33

Michael Islip 45

Samantha Kingston 58

Diane Young 21

John Horsley 33

Michaela MacIntyre 46

Sarah Jordan 58

Dino Burbidge 21

John Newbold 34

Neil Svensen 46

Dominic Joseph 22

Jon Bains 34

Nick Bailey 47

Sarah Lefkowith & Tash Kahn

Jonathan Akwue





BIMA 100

Abigail is a clinical expert who is bridging the gap between fellow experts, technologies and clients. Focused on developing secure remote super clinics where the expert and client can safely and securely communicate, share and store documents and messages, IsosHealth. com clinics were launched in 2015. With both preventative and curative health being supported through these clinics, Abigail and her global team of healthcare professionals aim

BIMA 100









CEO IsosHealth

Founder / Director 93digital

Junior Account Manager Cult LDN

Creative Director Creative Equals





to prove behavioural change, along with on-demand access to the world’s leading health experts focusing on nutritional, physical and mental wellness. No longer is there a need to wait for a referral with your validated healthcare expert and coach, they’re now available to you whenever and wherever in the world you are. Not many people know that I…. have an identical twin sister who is also in the digital world, working within digital contract negotiations.

Alex is director of specialist WordPress digital agency 93digital. Alex began designing and building websites for clients aged 15. By 20 he had been forced to leave university at King’s College, University of London after a series of new client wins, a decision he describes as “the hardest I’ve ever had to make”. By 21 he had opened 93digital’s first office in Marylebone and started growing his team. At 23-years old, Alex still independently owns all of

93digital, has never taken investment and bootstrapped 93digital from just himself to a team of eight in just over a year, solely through new client acquisition, whilst reinvesting heavily to build the strongest team of WordPress specialists in London. The next big thing in digital will be… virtual reality. I think this will completely change our relationship with digital forever.

Ally joined Cult following her graduation in 2015 and has progressed rapidly due to her excellent work across key client accounts, ideating and executing global digital strategies. She has become known by her clients and within the agency as a go-to for industry trends and insights. As well as contributing to Culture Club, (Cult’s internal shadow board that continually improves working culture), Ally provides an extension of The

Big Issue Foundation’s digital team through digital strategy and content production, as Cult’s pro-bono account for 2016. Ally goes above and beyond not only for her team and clients, but through multiple extracurricular activities that contribute to the digital industry. My favourite quote is… “Don’t get it right, get it written.” – James Thurber

Just 14% of creative directors in London are female. Count the ECDs you know and you’ll be adding them up on your fingers because there are so few. That means for young women coming into the industry, 88% of them say they have no role models and many leave before they even start. That’s why Ali Hanan founded Creative Equals in May 2015, a hands-on action plan for change.


Her aim is to work with industry, organisations, recruiters and agencies to create more pathways to success for female creatives so more make it to critical leadership roles. Creative Equals provides mentorship, training, support, speaker opportunities, judging opportunities and more, working one agency at a time. My one wish would be… That my daughter grows up in world with no glass ceiling or pay divides.


BIMA 100

Alison is a digital veteran having started in the days of dial-up Internet, working at COI on M15 and Foreign Office, before moving to the advertising world. Whilst at Tribal DDB, she was Head of Media on Volkswagen’s digital brand strategy as well as launching The National Lottery business on the internet, mobile and interactive TV. She was then Head of Digital Client Services at Beattie McGuinness Bungay before joining Google’s UK Creative Agency Team in 2012 and is now

BIMA 100









Head of Brand Solutions Google

Head of Digital Macmillan Cancer Support

Founder & Chief Product Officer Essence

Managing Director Clearleft



Head of Brand Solutions. Alison is a member of WACL (Women in Advertising & Communications London) and also represents Google at Buckingham Palace’s Women’s Forum. Alison is married to Jim and has two highly spirited daughters, Livy (10) and Freya (6) and they live in Hertfordshire. My favourite quote is… “Incuriosity is the oddest and most foolish failing there is.” – Stephen Fry

Amanda has led a digital transformation at Macmillan Cancer Support, developing an agenda to embed digital into the organisation’s strategy and culture. She is an inspirational tech leader who promotes best practice and has taken bold decisions such as bringing user experience in-house. Amanda developed social media from being purely a broadcast tool into a key engagement and fundraising tool with over two-thirds of staff now trained and active in using social to achieve their objectives. Her successful

strategy has quadrupled audience reach and engagement and raised millions for Macmillan’s work, whilst retaining brand values at all times. Amanda prioritises time to give back to the digital industry and third sector, sharing expertise, best practise and learnings. I got into digital because… I was the only person who had shopped online when the company I was at had to find someone internally to be their New Media Manager.



Andrew founded Essence in London over 10 years ago and has built the agency into a 550-strong global success story. The latest chapter included being acquired by WPP in November 2015. He is a key exponent of Essence’s core purpose - to make advertising more valuable to the world. In his role as Chief Product Officer, Andrew stewards the agency’s proposition, practices and technology products

in service of that mission and helps clients get the most out of this new breed of agency. Andrew also shares his expertise through speaking engagements and school and college visits, setting challenges and addressing children who are interested in a career in digital. My little known hobby is… hacking homebrew home automation that never works properly.

Andy is one of the founding partners at user experience design consultancy, Clearleft and typography startup Fontdeck. He is also the driving force behind Silverbackapp, a low cost usability testing tool for the Mac. Andy is a regular speaker at international conferences like SXSW. He also runs UX London and design conference dConstruct. In 2011, Andy founded the Brighton Digital Festival, attracting 40,000 visitors and over 170 events.

Andy takes a keen interest in the startup scene, having mentored at SeedCamp for a number of years. In May 2010, Wired Magazine named Andy one of the top 100 most influential people in the UK digital sector. Andy is a qualified PADI dive instructor and retired shark wrangler. The innovation that’s excited me lately is… narrow AI and agentive technology.


BIMA 100

BIMA 100









Head of Emerging Technologies AKQA

Marketing Director Greenwood Campbell

Head of User Experience Splendid Unlimited

Copywriter SheSays




Andy founded the Creative Research & Development team at AKQA in 1999 and leads the team today, specialising in the rapid design and development of new digital products and services for clients, and in the demonstration of how new technologies can be applied to solve business and consumer problems. He has led the development of major

pieces of innovation at AKQA around connected cars, dual-screening, virtual reality and artificial intelligence. He was named by Adweek as one the “Top Creative Minds In Digital”.

Annie joined the Greenwood Campbell team in 2014. In eighteen months, she has changed the face of the agency. In 2015, Annie led the company to reposition, rename and rebrand.

Relaxation is… rare. Anything planned just for fun has a tendency to morph into an ambition and become a side-project.

She identified that the business needed to move from a ‘techie’ platform-driven approach to realise its potential in digital consultancy and development. Within twelve months of joining the agency, Annie was promoted to Marketing Director and became the first woman to join the

agency’s board. Annie is also a leading light within the Dorset digital agency scene. She is a voluntary committee member of Meetdraw, the respected networking event for local digital and creative talent, and also serves on the Meetdraw board. Annie is happily married and mum to an energetic twoyear old son. At school I… couldn’t work out what I wanted to become but I knew when I found it, I would work really hard to succeed.

Spanning 23 years – and counting – Benedict’s career has seen him work across many different media and industries, positioning him as one of the hottest UX rising stars in London. Nine years working in New York, Paris and Tel Aviv has given Ben the grounding to handle projects of different types, with a wealth of understanding of users and clients

across the globe. Now Head of UX at Splendid Unlimited, Ben is working with a great team to deliver outstanding experiences for brands such as SSE, eBay, News UK, Boots, Star Alliance, Aston Martin and Barclaycard to name a few. My little-known hobby is… racing motorcycles.

After winning D&AD New Blood, Casey kicked her career off in sunny Ogilvy Dubai. Here she was chosen as one of 14 creatives from global Ogilvy offices to participate in a week-long programme with Paul Smith. She now works with a variety of agencies in London on international brands. Aside from day-to-day work, Casey is passionate about increasing diversity in advertising. She dedicates her time to inspiring women and building their confidence to grow within the industry; through pioneering,


year-round events with SheSays, the only global creative network for women. In 2015, along with ECD Emma Perkins, she launched a mentor scheme for young women - Who’s Your Momma - and is currently working on a range of charitable projects to inspire creativity and positive change. My favourite quote is… “If someone offers you an amazing opportunity and you’re not sure you can do it, say yes – then learn how to do it later.” – Richard Branson


BIMA 100

At 28, Charlie has already held Head of Digital roles in agencies and helped household name brands to improve their approach to SEO, social media and marketing automation. He is now co-founder and strategist at digital transformation consultancy Transmute, helping global businesses work more effectively through smart use of digital and social media. Charlie has designed channel strategies on global brands including Barclaycard and SABMiller, and wrote the first ever

BIMA 100









Co-Founder Transmute

Managing Director, Digital NatWest

Founder Hub And Lab

Chief Creative Officer Razorfish Global





social media guidance for MPs. In December 2015 Charlie was nominated as one of 10 finalists by Radio 5 listeners for BBC ‘Ones to Watch’ digital influencers as part of the BBC Make it Digital initiative judged by Rory Cellan-Jones. He is a keen cyclist and street-art ogler. Not many people know that I… have completed the London Tube Challenge. Gone through all 270 tube stations within 24 hours.

Chris is a true innovator and disruptor. He has a gift for guiding a huge digital team towards creating new markets by discovering new categories of customer. He has an amazing grasp on how to harness new technologies but also in developing new business models and exploiting old technologies in new ways. Chris is pushing an established bank to choose between

holding onto an existing market by doing the same thing a bit better, or capturing new markets by embracing new technologies and adopting new business models. My favourite quote is… “We overestimate change in the short term, and underestimate in the long term.” - Bill Gates

Craig cares deeply about encouraging new talent, and the growth of existing talent in the sector. He maintains this commitment through volunteering, pro bono work, and a unique community give-back model. Within his consultancy, Hub And Lab, each client project funds a strategy workshop in a less-privileged school. Hub And Lab team members visit the school and talk about technology, innovation, disruption and the career

opportunities within the industry. Craig continues to work with leaders of some of the biggest businesses in the UK and globally. His project work is all focused on transformation and growth, which sees him contribute towards building London’s reputation for digital excellence. My little-known hobby is… learning to fly. I’m not very good but I’d still like my own 747 one day!

One of the world’s most awarded Creative Directors; Daniel led Razorfish to its most awarded 12 months ever in 2015. Accolades include medals of all colours from Cannes Lions, D&AD, Clio Awards, One Show, LIAA, Art Directors Club and the Webby Awards, along with a number of Agency of the Year titles. Championing Razorfish Global’s creative output across 35 worldwide offices in the Publicis Groupe, Daniel is responsible for the creative leadership of the agency globally.


Daniel has been named the No.1 Digital Creative Director in the UK by Campaign, invited as a Fellow into the Royal Society of Arts for his contribution to digital advertising and most recently in 2016 he was named ‘Influencer of the Year’ by Creativepool. My great idea is… an ebay for answers to problems.


BIMA 100

Daniel Harvey has continued to lead boundary-breaking work for RBS at SapientNitro. The work ranges from a digital rebranding effort to innovations in mortgages to creating the UK’s first mobile banking app integrated with Apple’s Touch ID. Recognition for the work manifested as multiple awards at the 2015 Lovies and other shows, coverage by the BBC, Guardian, Financial Times etc, and helped more than 30,000 people get on the property ladder. Daniel has also been

BIMA 100










Creative Director, Experience Design SapientNitro

Chief Marketing Officer MassChallenge

Co-Founder & CEO The Drum

Director of Technology & Innovation WCRS





a writer and speaker for the likes of The Drum, Digital Shoreditch, the IPA, SXSW and Marketing Society on varied topics like IOT, chatbots, real-time journalism, streaming music and more. He has also engaged with the startup sector via TechStars, Startup Weekend, and Hardware Pro. I’m where I am today because… of great mentors and I hope I can be the same for others.

Diane is a highly passionate marketeer, ideas generator and entrepreneur. In September 2015, she joined MassChallenge as global CMO – leading marketing across five markets (three of which just launched in February). Prior to this, she was at Microsoft for six years, where she founded the Microsoft Ventures Accelerator in London in September 2013, graduating 37 startups and building Microsoft’s presence in the startup space. Prior to that, she led

the marketing communications for Windows Phone at Microsoft in the UK for four years. Diane came to the UK in 2000 on the Internet bubble with a startup and has returned to her roots with MassChallenge. I got into digital because... I could see that it was becoming like oxygen.

Diane is co-founder and CEO of The Drum, the leading media company for digital marketing in the UK. As well as a printed magazine, The Drum is Europe’s biggest marketing news platform and by the end of 2015 35% of traffic came from outside the UK, making it the leading marketing news platform internationally. In the last two years, Diane has led the business to double turnover and profit, whilst

enabling the set-up of The Drum New York office and the establishment of an Asia presence. Her ambition for The Drum is to be serving marketers globally, with a presence in the main marketing centres of the world. Not many people know that I… have an honours degree in pure and applied mathematics.

Dino is strange. He’s a weird mix of designer, coder, cartoonist, musician, electronics engineer and mechanic. He bakes cakes too. In the last year he and his crack squad of creative technologists at WCRS have created everything from face-tracking digital posters to a cash machine with Jenson Button inside. Dino’s 22-year digital career has spanned a lot of industries including kids’ TV, Hollywood movies, mobile,

music, CD-ROMS, gaming, advertising and interactive urinal development. No, really. He’s won BAFTAs, BIMAs, Cannes Gold Lions and helped WCRS win Agency of the Year at the 2015 Masters of Marketing Awards. With Dino’s passion to lead the wider advertising industry into an ever-more digitally infused future, as WCRS once coined... the future’s bright! At school I… hated school.


BIMA 100





CEO Captify

Director of Consulting Nile @dug

Dom is CEO and Co-Founder at Captify; global pioneer of utilising search data to power Display, Video, Tablet and Mobile campaigns for hundreds of the world’s largest brands. Captify works with all of the big 6 agency groups and global brands such as Amex, Disney and BMW. In less than 4 years Captify have opened 5 global offices and more than doubled the size of the team in 2015, now with over 100 Captifiers across 5 cities. Last year Captify also raised £8m in a Series B Funding round.

Dominic, who transitioned from being a professional drummer to become the founder of this pioneering technology company, won Young Entrepreneur 2013 and the Great British Entrepreneur awards. Relaxation is… clearing my inbox every day! One of the highlights of my day is always being on top of the work load.

Over the years, Dug has built up a long list of quiet revolutions. These always start with a game-changing insight and uncovering those insights where others miss them is a big part of his mojo. As part of a team, Dug’s thinking has enabled many digital firsts, from the first online sandwich bar to the first user-generated currency platform (Vodafone Exchange), from the first reality-bending game platform (Bondworld, MGM) to the first “API

for the High Street” (Currys home improvement service). Recent revolutions include bringing lean UX prototyping to Nationwide’s proposition leadership, and being invited to train British Computer Society members in cognitive psychology and great customer experience. I’ve never seen… a designer that didn’t do better work for sitting with a developer.

Congratulations! Contagious is proud to help celebrate the accomplishments of the BIMA 100 honourees, and champion creative bravery across the marketing industry.

If your company is in interactive media or digital and you’re writing software, you should be getting government cash for all that hard work.

BIMA 100

Some people call it R&D tax credits, we just call it “cash for innovation”.

Get what you’re owed at


More than a decade into her digital marketing career within the charity sector, with multiple awards under her belt, Ellie currently leads the Online Marketing team at the National Trust. Focusing on information, integration and innovation, in the past two years her team have introduced a bid management tool to create resource efficiencies across paid channels, transitioned email marketing to an omni-channel campaign engine (enabling clearer contact planning strategies), and re-scaled an entire





Senior Digital Marketing Manager National Trust

Account Manager ORM

website analytics setup to ensure more robust and future-proofed data. They’re in the process of linking the analytics suite to their single supporter view, enabling analysis of full customer journeys, and ultimately personalisation across paid and owned channels. Exciting times! My desert island luxury would be… my mobile (solar powered!) so I’d have my music, camera & social. It’s tragic but we all need social in our lives these days.

Eloise joined ORM in December 2014, as a wide-eyed junior Account Manager. Fast-forward 13 months, and she’s leading ORM’s fastest growing account and responsible for over £1.5m in billable revenue. Whether it’s her formidable preparation, her broad digital skills, or her commercial nous, her aptitude and work ethic is


recognised both by the client who fought to have her on-site, and by her employers who made her ‘employee of the year’. The film title that describes my life is… Gone with the wind (I never stay still personally or professionally!).


BIMA 100

Emily is a Front End Web Developer who is passionate about building standards compliant accessible websites using HTML, CSS and JavaScript. She is experienced at conducting accessibility audits against intranets, websites and online applications using the Web Content Accessibility Guidelines 2.0 – in a nutshell, making the web accessible for all. She provides accessibility consultancy for a wide range of clients including BskyB, BBC and Macmillan.

BIMA 100









Senior Web Developer Nomensa

Client Services Director Amaze

Director of Client Services toinfinity

Executive Creative Director MullenLowe Open



When she’s not building accessible websites, Emily sits on the committee for Drupal Camp Bristol – supporting and nurturing the local dev community. DrupalCamp Bristol is the first large DrupalCamp to be held in Bristol. Not many people know that I… am a huge fan of women’s football and travel all over the world supporting the England ladies team.

In her role as Client Services Director at Amaze, Emma has a mission to attract, develop and retain the best talent in the industry. She is passionate about the Digital Skills agenda and is a founding member of BIMA’s Client Services Directors’ forum. She is a frequent speaker at forum events, working closely with the team at BIMA to establish a programme of activities addressing the major challenges faced by Client Services as a discipline.

In addition to Emma’s departmental remit as Client Services Director, she’s also part of the senior leadership team on the Lexus, NSPCC and Childline accounts. Emma was part of the team to launch the new Lexus NX, pushing the boundaries with a virtual reality experience using Oculus Rift. I’m where I am today because… I’ve made decisions about my career based on finding the right balance between work and family.



Emma oversees toinfinity’s entire client portfolio. Executing new opportunities, she has successfully upsold client retainers by an additional 25% just in 2015. By evaluating client personality traits, Emma is able to tailor specific communication strategies, promoting positive overall relationships. Her commercial outlook has singlehandedly attracted new clients to join the company portfolio and seen

her invited to present to their boards and investors. Most recently, Emma has successfully implemented a digital strategy that has increased a key client’s domain authority 3 points above their largest and most established competitor. My favourite saying is… o’hana means family, family means nobody gets left behind or forgotten.

Emma is ECD of MullenLowe Open, the behaviour-driven activation & CRM network within MullenLowe Group. She has been tasked with building the creative reputation of the agency since joining a year ago. Creative accolades include Agency of the Year at the MAAs and award recognition at Cannes and D&AD. Emma also judged D&AD 2015 on the Direct panel. Emma is passionate about making the creative industry more diverse and is working on three projects to promote the advancement

of diverse talent: She runs a female mentoring programme for ‘She Says’ called Who’s Your Momma; is a founder of ‘Token Man’, an initiative to give men a better understanding of the challenges women face in our industry, and she acted as a Mentor to the winning team of the Great British Diversity Experiment. The next big thing in digital will be… tech to tackle inequality. It’s no longer about making tech cool, but using it to make our lives and relationships better.


BIMA 100

Gemma is a Scottish creative science nerd obsessed with tech, design, Irn Bru and pi. She is the Tech Innovation Strategist at Ogilvy Labs - the innovation R&D unit within Ogilvy & Mather Group. Gemma consults on future technologies by conducting extensive desk research, attending global conferences and speaking regularly at innovation, science and technology festivals (e.g. Cannes Lions, SXSW, Glug and WPP Stream). She is also responsible for

BIMA 100









Tech Innovation Strategist Ogilvy & Mather

CEO & Co-Founder Visualise

Managing Director Mando Group

Group Managing Director / Co-Founder Studio Output / Glug




scouting interesting opportunities with startups, government agencies, universities and other disruptive organisations to add value to Ogilvy’s Global offering. Gemma is currently advising the science industry on disruptive communications and increasing openness and diversity. Not many people know that I… know pi to 35 decimal places.

Henry has been a pioneer in the VR industry since 2006, successfully growing Visualise to become a leading VR production company. He is a champion of VR and is regularly invited to speak at international events, including Wired Retail, MIPIM and SMW London. His views are regularly included in national newspapers (City A.M, The Telegraph), on TV (London Live) and in advertising, marketing and trade

journals, including The Financial Times, The Drum and The Wall. Over the past three years Visualise has produced around 50 VR experiences for clients including Thomas Cook, BBC, Lamborghini, Audi, Mercedes F1, Samsung, Wimbledon, Doctors without Borders, Sony, O2 and many more. My desert island luxury would be… a virtual reality headset - then I can relax on the sand and navigate the metaverse for the rest of my life.

Mando was 18 years old in 2015, and the year closed with Ian winning ‘Agency Leader of the Year’ at the Drum Network Awards following Mando delivering its most successful financial performance to date. This achievement came within three years of Ian leading a buyout of existing shareholders and spearheading wholesale changes across the agency’s market proposition, service offering, partnerships and operational systems.

The change is completed with an opening of a new London office and an imminent rebrand of the agency. In addition, Ian has taken up a regional specialist role for BIMA and started BIMA Liverpool. With particular focus on Director-level relationships it is the fastest growing regional membership in the country. Not many people know that I… was in a signed rock band touring a 10/10 rated album.


A founding partner of Studio Output with limitless belief in the word ‘yes’, Ian has dedicated the past decade to showing Studio Output’s clients the future. He is now Group MD of Output Group, which includes Studio Output, Found and Allez! Studio.

Championing the importance of the creative industries to the UK economy, Ian’s mission is to bring good design into the mainstream consciousness. In 2013 he sat on the UK Government’s ‘Richard’s Review’ of apprenticeships.

In 2007, Ian set up Glug, a networking and talks event for the creative industry. Now in its seventh year, Glug attracts crowds of more than 900 in London, and has run in sixteen cities across eight countries.

At school I… used to design fake IDs and sell them for a fiver. Now I realise this might have brought together my core design and entrepreneurial skills.


BIMA 100

James is Founder of Zone, the leading digital agency that helps great brands thrive in a digital world. Zone employs 220 experts in strategy, technology and content in London, Bristol, Cologne and Denver, with clients including Coca-Cola, Maersk, Pernod Ricard, BNY Mellon, Lloyds Bank, BT and Tesco.

BIMA 100









Founder Zone

Head of Copa90 Copa90

Senior User Experience Specialist The Real Adventure Unlimited

Managing Director Yoyo Design




In January 2015, James led Zone’s £6m equity finance deal from Business Growth Fund, making the agency one of the largest UK-based independents. Backed by five of the UK’s main banking groups, BGF invests only in strong management teams in highgrowth businesses. My favourite quote is… “80 percent of life is showing up.” – Woody Allen

James is the Head of Copa90 and Chief Strategy Officer for Bigballs Media Europe and is focused on disrupting the sports media model. James joined the football fans’ platform in 2016 with a brief to grow the Copa90 global brand. He was previously Leo Burnett Worldwide’s Global Head of Social and Mobile, working with clients including P&G, McDonald’s, Coca-Cola and Kellogg’s. James is co-founder of digital agency, Holler, which was named agency of the

year by BIMA in 2014, and he was also involved in the multi-award-winning P&G Always’ #Like A Girl campaign. A world-class speaker on the digital marketing industry, James has presented for the past four years at Cannes Lions and has commented widely in the press. My great idea is… leaving agency life to run a football media network.

Passionate about understanding people and simplifying complex processes, James’ 15 years of digital experience has taken him from fine art to animation, via graphic design, web development and a stint as a superstar VJ. A multi-award winner, James has worked for many household brands, including Costa,

Danone, the NHS, Oxford University, Warner Brothers, Samsung and Channel 4. My favourite quote is… “Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design.” - Dieter Rams

Over the last year, Jenny has continued to spearhead Yoyo’s growth. Two major client wins have been the RNLI and England Athletics. The RNLI appointed Yoyo as their lead digital agency in a 3-year partnership and the agency will be rebranding England Athletics’ recreational running product, as well as the associated printed material and an online platform. Outside of Yoyo, Jenny is active in supporting the industry. She


is a Kent digital envoy, helping to showcase digital transformation and collaboration across the county. She is involved with schools and universities offering work experience, advice around skills shortages and in 2016 will be supervising Masters students as they carry out a project around micro donations, set by Yoyo and the RNLI. I’ve never... jumped out of a plane or flown in a helicopter. This year I’ll do both.


BIMA 100

After starting her career in social media for politics, followed by roles at a few agencies and working with a number of brands on youth and social good-focused campaigns, Jess founded LMW Labs. Here she uses social media to grow engaged audiences for startups from launch. After running many influencerled campaigns, she launched offshoot LMW.LDN, an Instagram talent network celebrating London’s creators. Jess’ love of digital took a new turn as she

BIMA 100









Founder LMW Labs

UK CEO We Are Social

Project Director LIDA / M&C Saatchi Group

Chairman Communitize Ltd / Digital Doughnut



cofounded #StopScrolling, the mission for mindful and productive internet use. Offering workplace training, events and retreats - the goal is to work with people who need to use technology for work (and generally enjoy being online) to find digital balance without digital detoxes or account deactivation The next big thing in digital will be… created by someone born this millennium. Which is terrifying and awesome at the same time!

Jim is the UK CEO of We Are Social, the world’s leading social media agency. He has grown the London office to 155 people and in the last year has won new clients such as Audi, Ballantine’s, HSBC and Lenovo. We Are Social has also picked up numerous awards for its work with brands like adidas and YouTube, with recognition from the likes of Cannes Lions, The Webbys, Lovies and more. Under Jim’s leadership, We Are Social

has become one of the world’s most respected agencies for creativity and strategy in social. He is also a key part of We Are Social’s global leadership, helping to accelerate the agency’s mission to put social thinking at the centre of marketing. Not many people know that I… got the bends aged 22 in a diving accident and nearly died.



Over the past three years Jo has been instrumental in modernising delivery in the M&C Saatchi Group. She has implemented agile processes enabling the group to deliver more diverse and complex projects, from websites to apps to experiential digital installations. As Project Director for IKEA, the biggest eCRM account at LIDA, she has overseen the switch to a complete delivery solution, increasing volume and efficiency. She has also played a key part in

the transformation of the agency, introducing new ways of working and cross discipline training programmes, putting happiness and personal development at the forefront. Outside of work she’s active in the agile community, speaking at and hosting regular meetups including Agile on the Beach and Agile for Agencies. My one wish would be.. to live in my vintage campervan all year round!

John is the founder of Digital Doughnut a global marketplace for digital and marketing professionals and LinkedIn’s 4th largest digital marketing group. He has over 18 years digital marketing industry experience and has seen the industry grow up from the days of the early internet pioneers to today’s bustling marketplace. John regularly judges both marketing and technology awards. Fastcompany magazine has ranked John as being in the top 50 most influential people

on the web and LinkedIn recently awarded John for having a top 10 profile in the category of marketing and advertising. John’s company Communitize specialises in developing communities for brands including Adobe, where Communitize has managed Adobe’s website in Europe for the last 4 years. At school I... was told to pay attention!


BIMA 100

A previous BIMA 100 member, John’s been pivotal in securing some of 383’s biggest and most high profile clients in the past 12 months. His strategic insight has helped shape the business models of some of the world’s most recognisable brands, allowing the consistent growth of 383 not only in terms of revenue but also including a now permanent London studio and a much more defined agency proposition.

BIMA 100









Co-Founder 383

Partner What & Why

Chief Executive, UK Lost Boys

MD & Founder Lab





Under his leadership, 383 delivered it’s most high profile annual conference yet (Canvas) with talks from brands such as Travelex, Graze, Medium and NASA personally secured by John. With tons in the pipeline, we’re already looking forward to seeing what John’s 2017 BIMA nomination contains! The innovation that’s excited me lately is… finally seeing voice work as an interface.

What and Why continue to help startups and corporates learn from each other and develop go to market plans across many sectors - leading to great advances within. What Jon is most proud of in terms of ‘’champion’’ is making his first steps into the murky world of politics - largely as a result of being newly appointed on the advisory of both Digital Doughnut and Cybersalon. Jon is focusing on bringing online voting to the UK for

2020 and a Digital Bill of Rights, both of which are focused on improving access, security and understanding of the digital world we live in. Having spent the last few years transforming businesses which is often seen as a fool’s errand - this fool might as well try and change the country. At school I… failed 2nd year high school art, really, I can’t draw at all.

Jonathan helped Engine to launch Moment Studio UK, a groundbreaking agile creative newsroom that over the last 12 months has created engaging social content for brands such as VO5, Sky and Intel and helped NOW TV and Pot Noodle to relaunch their brands on social channels. This year he joined Lost Boys as their new CEO. Jonathan chairs The Ideas Foundation, which has created a digital platform to enable young people from disadvantaged backgrounds to nurture their

creativity by answering briefs from world leading brands. He is also a co-founder of The Great British Diversity Experiment, an ambitious project involving over 250 diverse creatives, backed by Google alongside a wide range of industry bodies (including BIMA), creative and media agencies. My favourite saying is... Luck is what happens when preparation meets opportunity.

Jonny is a successful entrepreneur, thought-leader and public speaker actively helping to shape and influence the digital industry. Jonny founded his first digital business and was pitching to VCs when he was just 18. In 2003 he founded Lab, which has grown to be one of the UK’s leading independent digital agencies, working with a number of household brands on their digital strategy and execution, across 4 offices including Soho, Surrey, Europe and Africa.


Jonny has been hooked on digital from the start of his career and has regularly won accolades and awards, including BIMA 100 2014/2015 and The Drum Digerati 2015, with both organisations voting him as a top 100 digital influencer in the UK. Jonny is father to two boys and husband to an amazing wife. Not many people know that I... weigh slightly more than a new born elephant.


BIMA 100

BIMA 100









CEO / Creative Director J B Cole

Creative Strategist Facebook

Managing Director ResourceIT

Associate Creative Director R/GA





Josh Cole Bolland is a digital entrepreneur originally from North West London. He started his business journey at 15 with his first entry-level DSLR and 2 years later, set up J B Cole and his first photo studio. At 20, Josh partnered up with his brother, Ollie and moved offices to Marylebone to expand the company in to a fullservice website agency.

business into Manchester. Still only 25, Josh manages a team of in-house and external staff across the UK and Europe and has grown a client list that includes; The National Trust, Transport for London, The NHS, ITV Studios and Nokia Music to name a few. Alongside this, Josh has also co-founded two further SaaS companies launching in mid-2016.

Now, with a Watford-based head office, Josh has recently expanded the

My favourite saying is... But, does it make the boat go faster?

As Creative Strategist in Facebook & Instagram’s Creative Shop, Julie helps brands, media agencies and ad agencies to make all their advertising better on these platforms in many different ways, from concepting to consulting to co-creating. Julie also regularly talks for SheSays and industry events on the subjects of diversity and feminism, and is a ‘Momma’ in the She Says mentorship programme. She is currently creating a series of events for women, writing

a series of articles alongside those events, and works with Creative Equals, The Dots and D&AD New Blood to help nurture young talent. She also writes plays, comedy screenplays, short stories and books, overly-instagrams her dog, and runs a supperclub for singles in her home in Brockley. My desert island luxury would be… carpentry tools! Not being great at relaxing I’d probably build a huge, ornate house.

Julie is a dynamic, multi-faceted leader that has led ResourceiT to deliver thousands of digital projects for Microsoft and its channel of 25,000 UK partners. Changing the way IT businesses engage with prospects online and combining a nearly encyclopaedic knowledge of the online world with a unique ability to connect with people from all walks of life, Julie shares her skills and passion to help clients accelerate growth. Internationally respected, Julie is a role model for women in

business, tireless in her advocacy for women across the IT industry. Using intelligence, insight and humour, Julie wields her influence for good on behalf of her clients, her employees, and the many men and women who look to her for business inspiration.

Kat is an award-winning Associate Creative Director at R/GA. She started her career at Tribal DDB and went on to freelance at Blast Radius, Razorfish and 4Creative amongst others working on clients like Volkswagen, NIVEA, Nike and Unilever.

My one wish would be... to see an equal balance of women and men working side by side at all levels, in all types of IT businesses during my lifetime.

Passionate about empowering women in the industry, she has been a speaker at SheSays events as well as being a driving force in R/GA’s Woman Up initiative. Kat loves creating work that has a positive effect on people’s lives


and believes that the best and most effective advertising always puts the audience at its heart. Her next career move is inspired by this belief in the power of connection: She’s off to Facebook Creative Shop, helping brands find better ways of communicating with their audiences on the platform. My little-known hobby is… taxidermy. It’s a great conversation starter.


BIMA 100

Lee is a strategist, innovator, designer and polymath. For two decades, he has helped some of the world’s leading brands including Skype, Puma, Vodafone and Volvo invent new products and services. In 2015 Lee founded Door, a product, service and experience innovation consultancy to propel ambitious organisations into the future. Previously, Lee was Group Design Director at Barclays, during which





Founder Door

CEO Dare



time he was named in The Drum’s Top 100 Most Influential Designers. Lee is also a musician and regarded one of the world’s top blues harmonica players with two critically acclaimed albums under his name. He is also a Fellow of the Royal Society of Arts, mentors at Techstars and a regular conference speaker My great idea is… why aren’t gyms connected to the power grid?

Leigh’s career has spanned across two continents (UK & South Africa), and she has been responsible for some highly awarded effective work across a range of dynamic UK and global brands including John Lewis, EE, Nike and British Airways. She was MD at Saatchi & Saatchi, and three years ago joined Dare as CEO. She has been instrumental on re-focussing the agency on its digital strengths, which has led to significant client wins such as Nike, Investec, Irn Bru, and Experian in the last 12 months.

She chairs the IPA groups for Client Relations and Commerciality, and is on the membership committee for WACL. In her spare time she tries to keep up with technology and her two children, Graydon and Cameron. Her husband Huw makes sure she always has enough wine to keep her going. My one wish would be… that in some small way, all these hours of work add up to some positive impact on my children’s lives.

Heart Internet congratulates the 2016 BIMA 100 For over 10 years, Heart Internet has supported creativity and innovation with fast, reliable, and secure web hosting, providing everything from convenient website packages to powerful dedicated servers. Giving our customers award-winning support, reliability, security, and speed, Heart Internet hopes to give businesses, agencies, and individuals the hosting they need to achieve great success.

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Congratulations to this year’s BIMA 100

BIMA 100

From everyone at





Associate Creative Director VML

Director of Strategy & UX Head London




Do you want your agency to be more famous? Propeller is proud to partner with BIMA on PR initiatives in 2016. We help digital agencies to grow through strategic media relations, content creation, networking and events programmes. For a free consultation please contact Kieran Kent on (0)203 301 5353 or email

Visit us at

Giving back to the industry is hugely important to Lisa; as is the ongoing diversity debate, which demands more attention than ever before. Simply talking about it, is not enough. Lisa’s dynamic, fearless and effervescent spirit has been both motivating and inspirational for the young people Lisa has nurtured. Lisa is a great representation of women in our industry, a mentor of the truest form. Generously sharing her dedication, expertise and experience of the

industry with integrity, humour, passion & leadership. Lisa exudes optimism for the industry and for the next generation. Lisa believes that everyone has a role to work with emerging and diverse creative talent in order to force change, raise awareness and shape the future of our industry. The film title that describes my life is… It’s A Wonderful Life.

Lola is Director of Strategy and UX at Head London, working with organisations including, Tesco and the NHS to transform their organisations and digital service offering. She is part of the team that helped one of the UK’s largest retailers to crack open its data and seize the opportunities of digital. Currently, she is leading the strategy and vision development work for the digital transformation programme at PRS for Music in the UK. Lola is a highly

engaged member of the UX and digital community, and has spoken at the GADM Retail sessions, Geek Girl, UCD conference, Mobile UK London and UXPA over the past 12 months. She is also a passionate and vocal advocate for increased diversity within her industry. I’m where I am today because… my mother taught me how to lead from the front, the back and the side whilst being a good person.


BIMA 100

Louise is Head of Design, Personal and Business Banking. In this position, she is accountable for shaping the Personal and Business Banking transformation plan aligned to bank strategy and targeted at simplifying the bank and differentiating through customer service. Louise is responsible for leading and embedding design thinking into the organisation that takes insight into the customer decision journey, transforming how to engage and

BIMA 100









Head of Design & Transformation Royal Bank of Scotland

Chairman Mubaloo

Chief Creative Officer Cyber-Duck Ltd

Partner Wise Old Uncle / Think Create Do




empower customers through the banks’ services. Louise leads the architecture and design teams to create integrated customer experiences through customer-led design and user centred design across digital, branch/physical presence, products and operations. The innovation that’s excited me lately is... looking at the opportunities of human innovation and AI.

Mark is Chairman of Mubaloo, an award-winning enterprise mobile consultancy and app developer. Mubaloo has created over 240 apps for companies including Aviva, Equiniti, Hargreaves Lansdown, SEI, Mitie, Hanson, B&O, RAC & London’s Air Ambulance. Awards include UK App design awards, Deloitte Tech Fast 50 and in 2015 Mubaloo was recognised as the Most Innovative Company 2014 by NEF: The Innovation Institute. In 2014, the University of the West of England recognised Marks’s expertise awarding him an honorary degree

of Doctor of Technology. Mark is a Governor of UWE, Chairman of the Prince’s Trust Development Committee and a NED of several businesses. Last year Mark became Chairman of Mubaloo and in January this year he sold Mubaloo to IPG Mediabrands. Not many people know that I… once landed my hot air balloon on a car and that the name Mubaloo is an amalgamation of ‘mobiles’ and ‘balloons’.

Matt Gibson is the Chief Creative Officer at Cyber-Duck, the London based digital agency. Matt gets involved throughout the creative process: from early research and interface design, to HTML/code. Some of Matt’s award winning work includes the co-production of the UX Companion app, providing a handy glossary of UX terminology and theory for design professionals. Giving back to the wider community is one of Matt’s favourite things about the digital industry.

He speaks at notable events and contributes to respected publications, including being published in the acclaimed book ‘Responsive Web Design: Vol. 2’ for Smashing Magazine. Outside of the office, Matt enjoys mentoring student designers with General Assembly, UEL, Nottingham and City University. My favourite quote is… “You can’t use up creativity. The more you use. The more you have.” - Maya Angelou

Crowned Runner-Up in the 2015 Digital Leaders Top100 and also recently inducted into Maserati 100, Matt Desmier selflessly gives his time and expertise to a wide range of activities across the South Coast. Outside of his “day-job” he founded She Who Dares Wins, a free-to-attend quarterly event celebrating women in digital; established BIMA’s presence across the South Coast at a series of free-to-attend Breakfast Briefings


and for the past five years has helped produce Meetdraw, a free-to-attend networking event for digital folk that regularly attracts 400+ attendees. He’s also been on a global tour, evangelising about the expertise of the UK’s regional (outside of London) digital sector. Given the chance, I’d tell… Kylie I was single.


BIMA 100

Matthew is a prominent figure in the world of paid search. Among Matthew’s 2015 highlights was a trip to Google’s All Star Awards Summit in Mountain View, California, where a select group of agency practitioners were invited to hear about some of Google’s latest innovations. Also in 2015, Matthew was selected as a speaker at leading PPC event Hero Conf London, where he went on to win the Most Innovate Talk award.

BIMA 100









PPC Director Jellyfish

Creative Director Only

UK Chairman & EMEA CEO Wunderman

CEO DigitasLBi





At Jellyfish, he leads a team of paid search specialists, creating and delivering PPC solutions across the agency’s client base. Matthew is also an AdWords practitioner and trainer leading the agency’s paid search training sessions, which are attended by marketers from some of the UK’s leading brands. Relaxation is… finding the highest tower and jumping off with just a bungee cord.

Matthew is Co-Founder and Creative Director of Only, a brand and digital consultancy specialising in strategic design. Building on a reputation for connecting people with brands in fresh and compelling ways, Only have led transformative work for several leading brands in recent months including BIMA, Aston Martin, Sony Music and Goldsmiths, University of London. Their recent redesign of the Goldsmiths’ website has been widely cited as one of the best examples of web design for Education. Elsewhere

his work has been recognised by BAFTA, AWWWards and FWA and featured in Design Week, Creative Review and .NET magazine. Only’s creative approach has helped the young agency to secure new business wins with Helbers, GfK and Honda in just their second year of business. I’m where I am today because… I’ve been fortunate enough to work with some great people over the years. My more recent success is down to the incredibly talented team around me.

Anyone who has met Mel cannot fail to notice that she combines two rare attributes – an unstoppable energy with a down to earth attitude. Responsible for 3000+ people across 78 offices, Mel has quickly reshaped the Wunderman proposition across the UK and EMEA into a formidable force, through a focus on ensuring clients surpass their business goals. To complement Wunderman’s awardwinning work, Mel has recruited

new talent, driven new business and invested in and evolved Wunderman’s proposition to ensure that it remains ahead of its competitors. She integrated three separate agency units into one to ensure digital, creativity, data and analytics were at its core. The result – a 70% increase in Wunderman’s digital output over the last three years. I’m where I am today because… I work bloody hard (!)

Michael is UK Chief Executive of global marketing and technology agency DigitasLBi. He is responsible for helping decide what’s next for the agency’s key clients, as well as establishing new relationships with some of the UK’s most ambitious brands. In the last 12 months, Michael has helped the agency to win more than £20m in new


business, forged new partnerships with businesses like Mumsnet and The Pool, and overseen the launch of several new products and services, such as the connected commerce offering DigitasLBi Commerce and insight platform YouthLab. My great idea is... a fish detective agency.


BIMA 100

BIMA 100









Business Director Gravity Thinking

CEO, Founder & Chief Creative Officer Rufus Leonard

Chief Creative Officer EMEA Isobar

Chairman & Chief Creative Officer MRM Meteorite




The epitome of a great Business Director is to grow business by producing great work and ensuring 100% client satisfaction. This is what Michaela MacIntyre is great at and deserves recognition for. Whilst many Business Directors look to manage clients, Michaela takes the time to get to know them both professionally and personally ensuring that she has a complete handle on their business and life motivations and aspirations. The

payback for this approach which takes massive commitment and dedication is crystal clear; organic business growth last year of over £1m, client retention at 100%, a number of award wins and most importantly a client calling her ‘’priceless’’.

Neil’s passion for his work, boundless creativity and understanding for what clients need has made him a guiding light at Rufus. Neil began his career at IBM, before going on to become creative director at Wolff Olins at just 24 years old.

I’m where I am today because… I work hard, talk straight, have high standards and focus on the bigger picture.

He then went on to launch Rufus with Darrel Worthington in 1989. The agency was one of the first onto the digital communications scene. Rufus Leonard is lead digital agency for PizzaExpress, Stagecoach and

the AA and is The Drum’s #2 Elite Digital Agency. It was named BIMA’s Agency of the Year in 2015. Neil has led consultancy projects establishing brand, digital and change management systems for Shell International, Visa, the European Commission, Lloyds Banking Group, Accenture and the V&A among others. My desert island luxury would be… a boat, a big boat with good bathrooms.

In January 2016 Nick was promoted to become Isobar’s Chief Creative Officer across EMEA, overseeing creative in 24 markets. Prior to this, Nick had held the dual role of ECD and CEO, during which time he oversaw a period of strong new business performance for the agency, winning Sony’s 2014 FIFA World Cup brief, Huawei’s Western Europe business, and Nestle petcare brand Purina among others. Recent

creative highlights have included Lego’s ‘Tiny Film Festival’, where toddlers’ movie ideas were brought to life using Duplo bricks by Disney animators. Over his career Nick’s work has been recognized with over 100 international awards and he has sat on numerous awards juries, including most recently the inaugural Cannes Glass Lion jury. Not many people know that I… am making this all up as I go along.

Over her career, Nicky has been involved in award-winning breakthrough projects for the likes of Land Rover, IKEA, O2, and Virgin Holidays. This year has been a momentous one for her. After 16 years at LIDA, the direct and digital agency, Nicky has just been appointed Chairman of MRM Meteorite, becoming the first female creative to hold that position in the UK marketing industry. She has also


had the immense honour of being appointed to the D&AD Board of Trustees. Industry-wise, she has pushed the diversity agenda by creating an online film for, and chairing, the IPA Women of Tomorrow awards. Nicky’s inspiration comes from her kids with their no fear attitude to life. At school I… was often screamed at by the nuns to remove my make-up.


BIMA 100

Nnamdi has been at MullenLowe Profero for 5 years and in that time he has progressed from an Exec to Director before moving into strategy for the business. This change was due to his involvement across 7 pitch winning teams for MullenLowe Profero in the last 2 years. His personal development has been stellar having risen through the ranks quickly and gaining many IPA qualifications and internally using his knowledge to train members of

BIMA 100









Senior Strategist MullenLowe Profero

Account Manager Neo@Ogilvy

Director of Sales & Marketing 3chillies

Creative Director TH_NK





the media department. In the last six months, Nnamdi has added full media and comms strategy to his digital media experience, planning campaigns through the line for MullenLowe Profero’s clients. Nnamdi is a wellrounded digital strategist and true Proferian story. I got into digital because… I dreamt of working in a truly dynamic industry, fast forward 5 years, I’m lucky to say that I’ve never had two of the same days.

Starting at Neo eighteen months ago as a junior planner after graduation from Cambridge, Olivia has progressed to a bespoke Global Strategic role working with senior leadership at just 24 years old. Olivia coordinates cross-channel media strategy across eight markets, playing a pivotal role in innovative digital campaigns, always encouraging clients to test new ideas to achieve results. Olivia’s role also marks a step away from siloed channel

planning and the opportunity to help re-think how Neo delivers strategy. Collaborating with other women across Ogilvy, Olivia fulfils the role of Events Manager on the committee of Bloom, a networking group for women in communications. She hopes to empower like-minded women through exciting digital and social initiatives. Relaxation is… meditation at a Balinese yoga retreat on New Year’s Day.

Paul has been working in a business development role for over 15 years and in this time remained at the forefront of digital innovation. He is always willing to share his experience and his ideas to every prospect, agency or client that he meets. Working with international clients and brands, his role never stops at the sale and is always looking to help shape and drive the success

of every new project and client. Paul is working to promote BIMA in his region and form strategic partnerships with his existing networks, and by building on his previous experience, he is helping to grow and shape digital development agency 3chillies. It seems that he will be developing much more business in the future. My favourite saying is… Life’s too short to be nasty… be nice.

As Creative Director at TH_NK, Phil’s work has a consultative foundation, creatively steering, shaping and delivering ambitious transformations for businesses in change, including Vue and Butlins. Recently, he also created the innovative brand identity for Atom: the UK’s first mobile-only bank. His continued involvement with the project means overseeing the design and development of the app which employs the smart use of facial and voice recognition technology to


build a truly innovative bank. His role sits at the hub of user experience, tech and strategy to fuse a creative seam into every element of the project. Phil’s 18-year career has earned him recognition at D&AD and BAFTA while his work for was named one of Campaign’s Top 10 campaigns of the decade. I got into digital because... digital got into me.


BIMA 100

Rachel is an award winning strategist that has built a strong career pioneering digital product and platform innovation. Most recently, at London based innovation consultancy Made by Many, she led product development, strategy, and delivery for Hackaball, a smart toy which teaches kids the principles of programming through play, and was named one of TIME’s 25 best inventions of 2015. Rachel has recently made the jump to The Upside to help lead strategic thinking for





Strategy & Innovation Director The Upside

Co-Founder & Chief Experience Officer Brilliant Basics



the Adidas Women’s account, as well as the global mobile strategy across Adidas’ business units. The Upside is an innovation studio focussed on finding, designing, and building business opportunities that create value over time for clients like Google, Adidas, and Heineken. Relaxation is… me and my kindle, in the V&A courtyard, with a flat white, on a sunny (but not too sunny) day.

From a three-person startup four years ago to 75 people across 6 locations globally, Ralf has been a driving force in growing bb as a company with customer experience firmly at its core. He leads the global digital transformation programme at HSBC, creating a consistent design system across every single digital touchpoint (including websites, apps, internet banking, ATM and in-branch), which is

now in use across HSBC’s 55 markets. Ralf also co-leads Brilliant Basics’ collaborations with start-ups: helping entrepreneurs shape their idea into a live product and a thriving business. Among his recent successful startups are Kaligo and Headbox. The next big thing in digital will... probably not have a screen anymore.

BIMA 100

‘Super techie’ Richard has been with Sagittarius for seven years and has grown from a competent developer, into a digital guru. Richard’s appetite for technology has introduced many new technologies to the agency, including node. js, MongoDB, NUnit, Kendo, the Atlasssian suite and new cross platform mobile app technologies. Richard’s love of tech extends into running agency lunchtime sessions on the latest innovations





Lead Server-Side Developer Sagittarius

Head of Platform Development We Are Colony



and technologies – from robots, to websites and on into the conceptual (e.g. ‘antiphonal geometry’). Richard’s passion extends beyond Sagittarius with his own blog, contributing to partner blogs, knowledge bases, and to the wider developer community, including MSDN.

Richard is a technical leader with 17 years of experience at early stage startups and digital agencies. He currently leads platform development at We Are Colony, the ‘Netflix rival which puts fans first’, which recently came out of beta and has users in 115 countries.

I’m where I am today because... of a passion for the art of coding and support from an amazing group of friends and family.

At Richard’s previous startup he built a radical search and retrieval tool which he helped sell to a number of ‘Big Pharma’ companies in Europe

and the U.S. In between, he worked at leading digital agency Zone, where he built applications for the likes of Coca-Cola and the BBC, and where his work for an online fashion brand was recognised by a Marketing Society Award for Excellence. The innovation that’s excited me lately is… pretty much everything coming out of Amazon Web Services at the moment, particularly Lambda.


BIMA 100

Richard is above all else passionate about digital. In his tenure as Director of Digital at eir, Ireland’s largest telco, he has delivered the multi-award winning “my eir” app, an award winning eCommerce website, as well as Ireland’s largest digital rebrand in 20 years. A champion of digital innovation, Richard’s online strategy has driven double digit channel share growth and record customer effort scores. Having previously held senior roles at M&S and O2, he is actively involved

BIMA 100









Director of Digital eir

CTO Techdept

Creative Strategist Positive

CEO Digimeal





in the UK digital space, speaking at conferences, acting as a digital business mentor and sitting on a digital advisory board. Richard’s passion for all things digital, his rapid career progression and achievements to date, mark him as a rising star in the industry. Not many people know that I… read, write and speak Greek!

Rick trained as a chemical process engineer (as a student he wrote software for monitoring oil rigs), yet now he works with leading UK brands and creatives to imagine and build magical creative technology. Highlights include being the brains behind multiaward winning Monty’’s Magical Toy Machine for John Lewis, getting snow

machines to talk to Twitter, and a selfie to be taken from space. His “shed” is legendary... The next big thing in digital will be… the continued transformation of TV and traditional advertising.

With 10+ years’ experience in digital design, content and advertising for some of the world’s biggest brands including Harper’s Bazaar, Topshop, Ted Baker and the BBC; in 2014 Ringo shifted the emphasis of his work to the charity sector. Since then he’s embraced the not-forprofit field; forging partnerships that resulted in a sector-leading digital report. He is a frequent keynote speaker and writes regularly for national publications.

Having helped to achieve record turnover for Positive in 2015, Ringo led the team to be selected by Royal National Lifeboat Institute as strategic partner; delivering the charity’s ambitious programme of digital transformation over the next three years and marking the start of a very bright 2016 for the agency. Given the chance, I’d tell… Kanye that he needs to chill out, he’s going full on cray-cray.

Risha is founder and CEO of Digimeal, an award winning app sponsored by HRH Duke of York. Aged 18, Risha was named in The Sunday Times list, alongside Martha Lane Fox, of women who are changing the world through technology. Risha has been a finalist for Every Woman and Northern Power Women ‘one to watch’ awards for her services to digital. Risha has appeared on The One Show and had a private meeting with


the Chancellor of the Exchequer to celebrate her achievements and more recently was invited to No 10 for the Founders of the Future Top 100. Risha is passionate about helping younger students, working as a digital expert for Apps For Good. I’m where I am today because… of the Duke of York’s iDEA award. Without entering this competition, I could not have launched Digimeal or achieved what I have to-date.


BIMA 100

BIMA 100









CEO Wirehive

Chief Technology Officer FanDuel

Developer Codebar Brighton

Managing Director, Barclays Digital Banking Barclays




Robert is a child of the early internet, having started his career in technology as a solution architect and cut his teeth on the high profile site launches of, Virgin Galactic and the BRIT Awards first online voting system. Soon the call of the dark side was too strong and he successfully made the transition to a senior commercial role setting up some of the first virtualised hosting platforms for digital agencies

such as Gyro, Amaze and Graphico DMG. Since founding Wirehive back in 2011 he’s had plenty of opportunity to use his unique blend of technical knowledge and commercial experience to deliver large scale hosting platforms for the likes of i100, Centrica and Soho House. My favourite saying is… culture eats strategy for breakfast.

Robin oversees all technical developments, engineering and backend scaling at daily fantasy sports phenomenon FanDuel. Massive growth over the past few years has seen the company’s registered users increase to over 6 million. Robin spearheaded the scaling of FanDuel’s system architecture to accommodate hundreds of thousands of concurrent users across web and mobile, processing transactions at rates that would be equivalent

to selling out Wembley Stadium in minutes. His technical expertise and management were key to FanDuel enjoying its busiest ever season during NFL 2015. Prior to joining FanDuel, Robin headed up the engineering teams at and Chemist Direct. A technical wizard from a young age, he had his first computer program published at the age of nine. My little-known hobby is… writing music.

Rosa is totally inspiring. She is a young Ruby developer who has recently joined the GDS team. She organises weekly community events which encourage diversity in the tech industry. She is an excellent and very accessible role model, mentoring minorities who want to join

the tech community. She is a STEM ambassador and accomplished public speaker. The innovation that’s excited me lately is… Sonic Pi, a live coding environment used to teach coding skills through the medium of music.

In his role, Ruchir is responsible for developing the business and commercial strategy, managing the roadmap and defining the customer experience for digital channels, products and propositions across the Barclays UK business. With over 23 million customers, Barclays UK potential is built around


the strength and depth of its relationships with individuals, families and businesses in communities across the country; coupled with great technological innovation to make lives easier. My favourite quote is… “Your time is limited, so don’t waste it living someone else’s life.” – Steve Jobs


BIMA 100

Samantha defines what hard work and running a startup company really means. Over the last 10 months she has turned a small idea into a working lifestyle, moving from success to success, putting her flag in the ground when it comes to getting Virtual Umbrella’s name out into the world whilst also empowering and supporting women in the VR industry. Over the past year she has set up and run over 10 events across the UK, bringing VR to public attention. She is focused on making sure others

BIMA 100









Co-Founder & Client Director Virtual Umbrella

Digital Strategy & Transformation Consultant MS Society

Creative Team VCCP Kin

Art Director AnalogFolk





can be heard, not just herself. She has now set up a group for kickass women in VR in the UK called VR Girls UK. In 2016 she was nominated for a Venus Award and is now a finalist for the ‘New Business’ award. At school I… wanted to be that person in high heels & great suits with an office. Now I’m the person who wears trainers and works around the world. Equally as effective.

A member of the BIMA 100 in 2015, Sarah is well known and widely regarded in the digital world. She now runs her own strategic consultancy following several high profile clientside roles and remains active in the sector, with regular judging, speaking and advisory positions. Sarah has extensive experience in the charity and commercial sectors, having driven digital transformation programmes at Oxfam and now the MS Society, as well as being on the Board at a fintech startup. Having risen to Director level herself, Sarah is a passionate advocate

for women in the digital and tech industries, co-founding NINE for this purpose in 2014. She also runs a network for women in Oxford and mentors on a number of industry programmes to support others across the sector. The innovation that’s excited me lately is… smart fabric. I think there’s real potential to transform both performance and health care monitoring.

Sarah (25) and Tash (28) create socially/digitally-led campaigns at VCCP Kin for O2, easyJet, ASDA, MORE TH>N, Coors Light and Macmillan. Their first project together, O2 Possessed, won Best Experiential Innovation at the 2015 Drum Dream Awards and placed at the Brand Republic Digital Awards, Shorty Awards, Drum Content Awards and Shots Awards. They were shortlisted in the 2015 Cannes Young Lions Cyber competition.

Tash, a Londoner, started in planning, with previous stints at Jam (DF London) and WPP. Sarah, a Californian, stumbled into advertising after working in TV and scientific research (amusingly including a Masters in the Internet from the University of Oxford). They cover VCCP’s Innovation sessions and sometimes give talks about acing social advertising. Our great idea is… something that involves baked goods, haptic tech and pyrotechnics. Enquire at your own risk.

Sometimes the best creative isn’t the stuff you do in agencies. With her friend, Scarlett launched Crack+Cider, a store concept where you buy clothes and items for the homeless in December at a pop-up in Shoreditch and it went ballistic! She is also a lead at the Young Creative Council where


they hold events and blog in the hopes of bridging the gap between graduates and the industry. She also blogs for The Huffington Post and volunteers at Cocktails in Care Homes. My favourite saying is… always be a unicorn.


BIMA 100

BIMA 100









Chief Executive OLIVER

CEO & Founder REWIND

Head of Digital Content / Producer Telefonica / The Trailblazers & Digital Futures / Own Projects

Founder & CEO WMA @sebweller

Seb founded WMA in August 2013 after 12 years at Sony Music as Digital Strategy & Marketing Director. He now leads a globally focused digital creative agency that is dedicated to helping connect talent, brands and audiences. Employing over 30 staff across three continents, the team are focused on delivering unrivalled digital marketing campaigns. WMA is the fastest growing London based digital agency that specialises in music & entertainment and works with a global talent roster of over 70 artists along

with brands such as Bacardi, Viber, Vevo, Adidas and L’Oreal. Seb’s awards include seven Digital Music Awards and being featured as the youngest entry in Marketing Magazine’s Next Generation Power 100. This is his second appearance in the BIMA 100. I’m where I am today because... I’ve been lucky enough to work with some of the best and most supportive people in the entertainment business.


Voted one of 100 folks ‘making digital Britain tick’, Shivvy is a video storyteller whose work has been cited as ‘wildly creative and chock full of insight’ by the UK’s Digital Minister and the world’s leading ethical hacker alike! The ex-journalist created and fronts Digital Futures and The Trailblazers on youtube, both regularly pulling in over 300K viewers per episode. Shivvy is also head of digital content for Telefonica, where she has grown reach five-fold.

She is active on the mentoring and speaking circuit and has been recognised for a Britain’s Asian Women of Achievement award, named a Top 10 Future Leader, included in City A.M and Innotribe’s powerlists and cited as one of the 10 most inspirational South Asian women in the UK. The innovation that’s excited me lately is… as-yet-niche ‘empathic’ wearables such as ‘Thync’ that aim to safely impact one’s mood and state of mind!


Simon is CEO of OLIVER, one of eConsultancy’s fastest growing agencies for digital with a client list that includes Unilever, PepsiCo, 3M, BMW and the AA. He’s led OLIVER Group through its best year ever, increasing annual turnover from £27.5m in 2014 to £42.5m in 2015 and expanding into New York, Hong Kong, Amsterdam and Sydney. The agency now employs 850 staff, with the Group’s unique ‘in-house agency’ model able to react and provide exceptional creative

faster from 70+ client-embedded agencies globally. In 2015 he led the Group’s acquisition of agencies Dare, Aylesworth Fleming and Marketing Matters. Simon also set up OLIVER’s charitable foundation, OLIVER & Learn, to help support educational projects in disadvantaged communities around the world. My one wish would be… that every human being one day accepts that patience, tolerance, and compromise is better than violence.

After 15 years as a University Senior Lecturer in Digital Animation, Visual Effects & Emerging Technology, Sol founded REWIND in 2011. The creative digital agency has made a global mark on the VR scene through pioneering VR work; establishing VRLO - the UK’s most popular VR meetup - and setting up VRTogether. org, the not-for-profit organisation. Sol has helped audiences fly with Red Bull, sing with Björk, dance with the

BBC and drive with The Stig. In 2015 Lord Marlon awarded Sol the first VR Technology & Innovation award from UKTI. Pushing the boundaries of production and evangelising for the fledgling VR industry has seen Sol regularly speaking at high profile international events, quoted in the media and appearing on TV. Not many people know that I… captained the Great Britain American Football team.



BIMA 100

Sophie is the founder of Edtech company Bright Little Labs. Voted Computer Weekly’s ‘Rising Star’ for her work to bring gender equality to kids’ media, Sophie is a former lawyer, techie and school counsellor. She worked at Code Club, alongside Google and the DfE, to help introduce the coding curriculum, before setting up Bright Little Labs in 2015, because - “In kids cartoons, 0% of princesses are engineers, under 3% of characters are black, and Batman doesn’t recycle. Kids spend 6 hours in front of screens seeing this stuff everyday!”

BIMA 100









Founder / CEO Bright Little Labs

Web Developer Microserve

Programmer Team Junkfish

Group Executive Creative Director Havas helia





Now making interactive stories with diverse role models, her first storyapp, Detective Dot, reached over 30 countries on Kickstarter. Sophie is extremely passionate about better media for children, sustainability and equality. My favourite quote is… “Education is the most powerful weapon, which you can use to change the world.” – Nelson Mandela

In the male-dominated world of back-end web development, Sophie is truly a force to be reckoned with. Since her first day at Microserve she has grappled with highly technical challenges and found better, smarter, more efficient ways to deliver great solutions, earning herself a reputation for trustworthiness, authority and expertise in the process. Sophie recently became the first female “Drupal Grand Master’’ in the UK, putting her in an elite group of fewer than 50 developers worldwide who are truly the masters of the

Drupal technology: a remarkable achievement for someone in their early twenties. Sophie is now leading the development of a ‘software as a service’ product, which is sold to some of the world’s largest financial services companies. Relaxation is… curling up on the sofa under a blanket with a warm cup of tea and a classic Disney film. Bonus points if it’s dark and rainy outside.

Stephanie can be described individually as creative and enigmatic, but as part of a team she could be thought of as an alchemist, turning the mundane into something truly extraordinary. At University she entered Dare to Be Digital and used augmentedreality software to create a game for children called Dinersaur. As part of

the newly formed Team Junkfish, she programmed the Oculus Rift version of Monstrum which has been nominated for a Scottish Game BAFTA, and was on the TIGA shortlist for the best debut game. My little-known hobby is… I love to bake cakes and treats based on video games.

Steven joined Havas in 2014 as helia’s Group Executive Creative Director. His role is to build the network’s capabilities, driving the unity of creativity and data, and overseeing Dove’s global digital creative. He’s an advocate for using creativity to unite serendipity and humanity with the world-changing capability of data and technology. In 2015, he hacked Apple’s FaceTime to reinvent the bottle label for a Cornish distillery - a world first. With Dove and Google he has re-set the


Internet to care, and made the first film recorded from the reverse camera of a car with Peugeot. Steven was behind Dove’s high profile ‘Choose Beautiful’ digital campaign, which received global recognition (Silver Lion, Cannes 2015) and he created 0101, the first beer brewed by data. Given the chance, I’d tell… Mrs Ketcher, my school art teacher, that I’ve done ok by thinking and looking at the world in that slightly odd way she encouraged.


BIMA 100

Symon has been a teacher since 1991 and has been actively involved in developing new media provision in a variety of educational contexts since qualifying. He has a passion for teaching film and media studies and uses technology to enable his pupils to access the curriculum. Symon is studying for a doctorate in professional education

BIMA 100









Head of Media Stockley Academy

Associate Creative Director Mr. President

Digital Strategy Director Immediate Future

Partner & UX Director Delete




and still finds time to be a partner and father to two young girls. Students from his school, Stockley Academy, won the 2014 BIMA Digital Day prize in the social media category and were runners-up in 2015 with their innovative app design. The next big thing in digital will be… true colour on screens.

Thea’s creative mission is to tell stories and create projects with purpose and heart. Over the last year, she’s been helping Greenpeace reach a younger audience, as well as leading the Body Shop into their next digital creative chapter, creating the biggest content success the brand has ever had, globally. Thea has also been running the ‘Refugee Phones’ initiative in the UK to

bring crucial connectivity to the people who need it most, in the Calais camps. She is also a keen lecturer and mentor for creative schools across the UK. The next big thing in digital will be… not seen as ‘digital’ but instead real tactile connected bits & bobs with services that make life simpler & more fun.

Tom flew into the BIMA 100 for the first time last year after an exceptional few years rising through the ranks at immediate future, and driving notable business change. This year he has gone from strength-to-strength as immediate future do the same. The first campaign with Southbank Centre, led by Tom, scooped Best Use of Social at The Drum Social Media Buzz Awards – “showing the industry how it’s done”.

Tom has been a key force in driving double digit growth in the past year and achieving runners’ up awards for Best Social Media Agency (behind We Are Social) at two prestigious industry awards. And that is why, this year, he also joined the operational board at immediate future. Relaxation is… switching off. No phone, no email, no social. We all need a bit of that.

Tom has been a lead creative partner at Delete for 11 years, combining consulting, leadership and UX design skills to create digital solutions that are truly customer centric. Within the last year, Tom has led the user experience team, working on transforming Carluccio’s digital offering. He has also planned and led Unibet’s new online casino platform, Maria Casino, which launched in the UK in February. His work with Leeds Beckett University resulted in the


university being awarded the best Higher Education website at the Heist Awards, specifically commended for user experience. Tom’s approach to driving customer engagement in turn affects business performance through digital, driving measurable results for clients. My one wish would be… to see Arsenal win the Champions League!


BIMA 100

Three years after starting his business with £300 at age 16, Tom started his team and found a small office in June 2015. Within nine months he has grown his team to eight and has moved to offices six times larger. Tom has since recruited to help ensure business growth and was involved in BIMA Digital Day 2015. He is on the Project Team of the £100 million

BIMA 100









Founder Keeping&Co.

Head of Strategy Parliamentary Digital Service

Senior Global Director, Knorr Unilever

Developer Graphite Digital





Jurassica Project and is a member of the Bournemouth Leisure & Destination Marketing Group. Success stories include more than doubling a client’s turnover from £50,000/month within 6 weeks of launching their new brand and website. I’m where I am today because… I made the best of what happened yesterday.

As Head of Strategy in Parliament’s Digital Service, Tracy has developed a digital strategy for Parliament that will fundamentally transform our democratic system and deliver excellent digital services for a modern Parliament. The strategy has been developed in the open, inviting contributions from the general public to improve transparency and open up engagement. In the last 12 months, Tracy has been one of the driving forces

behind the creation of Parliament’s Digital Service (formed April 2015). She commissioned mySociety to review Parliament’s digital delivery and established a digital capability programme for MPs and staff Exploring Digital. Tracy is also the founder of Accountability Hack. The innovation that’s excited me lately is… WikiHouse, a perfect example of how technology and good design can solve real world problems like housing.

Ukonwa is a Senior Global Director for Knorr - Unilever’s largest and the world’s 8th most chosen FMCG brand, with annual sales of €4 billion. Prior to that, she was the Head of Global Brand Equity for Durex and KY brands at Reckitt Benckiser where her leadership resulted in global revenue and market share growth. She led “Connect” and “Turn Off to Turn On” campaigns that both ranked as the #1 viral ad in the world during their respective campaign

periods and won numerous creative and business awards. In prior roles, she’s also led other iconic brands such as French’s, Betty Crocker, Progresso, Cheerios, and Cascadian Farm Organic. Ukonwa holds an MBA from the Kellogg School of Management. I got into digital because... the pace is invigorating.

Will is a Brighton based Technical Developer with a creative flair that runs deep. In 2015 he created Graphite’s “Luna” game; an innovative R&D project which became a hit at Brighton Digital Festival allowing passersby to control an asteroids game in the window of the office using their mobile phone as a controller. While Will is passionate about innovative, creative projects he is also responsible for architecting and building Costa’s hugely successful eGifting platform


and was involved in their CRM platform, as well as architecting Graphite’s new platform which allows the agency to create captivating digital competitions and promotions. Will is now working on rebuilding a leading UK brand’s website on the AEM platform. Not many people know that I... originally studied to be a music producer and I now love listening to symphonic gothic metal while I code.