BIMA Hot 100, 2014
Colin MacDonald
Craig Hepburn
Craig Le Grice
Daniel Bonner
Commissioning Editor for Games Channel 4
Colin became Channel 4’s, and the UK’s, first Games Commissioner in 2012, after two decades in games overseeing 40 titles including the early Grand Theft Auto games. Colin has forged relationships with studios that deliver gameplay experiences that are both compelling and beautiful – and that consistently receive 5-star reviews.
Global Director, Digital & Social Media Microsoft Mobile
Chief Innovation Officer Blue Rubicon
Global Chief Creative Officer Razorfish
As well as winning plaudits such as BIMA’s 2013 Best Tablet award, several of his C4 games have over a million downloads, providing massive promotion for the shows whilst still monetising users in a sensitive manner. In his spare time, Colin sits on various committees and boards, including Abertay University’s Governing Court, and Chairmanship of facial animation firm Speech Graphics.
I’m happiest when… I’m at home offline, being present with my beautiful wife and two amazing boys!
@scottishcolin
At school I… dreamed of a job in games, but always thought that realistically I’d have a career coding databases or the like. Showing my Mum our BAFTAs finally made it sink in that this is actually a career rather than a fad.
26
@craighepburn
Known in the business as the “Glaswegian Force of Nature”, Craig has been responsible for transforming some of the world’s largest companies into becoming more digitally focused, including STA Travel and Microsoft Mobile. Craig formed some of the earliest partnerships with Facebook, Twitter and many of the major social networks, leading the way in developing kick-arse social media strategies that have driven real results. Craig also is one of the most connected people across digital marketing globally and has been responsible for the huge growth and success of Social Media Week via his team’s partnership with Crowdcentric. Craig is a regular and insightful speaker at digital and social media events and is also a champion of BIMA and Digital Podge.
@CraigLeGrice
I’m happiest when… I’m asking big questions and finding better answers.
Craig Le Grice is Chief Innovation Officer at Blue Rubicon – the award winning strategic consultancy that leads thinking in reputation management. With a career spanning communications, advertising and consulting, Craig has 12 years’ experience blending technology, business and consumer strategy. Commercial, a futurist and a passionate believer in the importance of innovation for growth in every organisation, he’s worked with global brands, all around the world. A graduate of Harvard Business School and awarded ‘Young Entrepreneur of the Year’ in 2011, he is focused on talent, diversity and flying the flag for digital, technology and innovation in the UK and beyond.
@3onner
Given the chance, I’d tell… every child between the ages of 8 and 16 that if they want to learn a useful language, they should learn to code (in Chinese).
Daniel joined Razorfish in 2011 as Chief Creative Officer, following a 15-year tenure at AKQA. Less than 12 months after joining Razorfish, Daniel was promoted to Global Chief Creative Officer. In 2010 Daniel was recognised as the UK’s No.1 Digital Creative Director by Campaign and in the same year was invited to become a Fellow of the Royal Society of Arts. In 2012 he was invited to become an Executive Member of IADAS. In 2013 Campaign named Daniel in the top 20 Creative Directors in the UK for the second consecutive year. Daniel is a regular speaker and judge. He has also produced design practice workshops for the Design Museum London and worked with students via their education program.
27