NEW SMART SHOWER

Countertop basin from the VitrA Outline collection features VitrA Clean Glaze for added hygiene and easy cleaning shown in one of four matt colours – all inspired by nature. White also available.

The connection between water, wellbeing and nature has never been easier with waterfall showerheads, walk-in showers, and statement baths. Elegant furniture that reflects this need for relaxation with nature-inspired wood finishes, presented with lush leaves and foliage will be popular with consumers happy to spend on home improvements in the absence of far-flung holidays.

Cleanliness and hygiene is a high priority for the future and combined with easy cleaning will feature high in 2021. Accordingly, consumers will appreciate sanitaryware that features a glaze that does not allow grime to linger and slows bacteria's growth.

Rimless toilet designs and those that offer integrated disinfectant flushes will be popular. Shower toilets will be seen in more and more British bathrooms thanks to their unrivalled hygiene and comfort advantages. VitrA's V-Care shower WC's are stylish, practical and will be appreciated by users of all ages. They offer a range of features including a sensor that opens the lid as the user approaches, adjustable washing and drying functions, a heated seat and more. The pan is wall hung so can be set at a comfortable height. It also features odour control and VitrA's Rim-ex design, which means there is no rim around the inside of the pan for germs and limescale to lurk. The control is simple and easy to use. "There are many benefits to shower toilets," comments Margaret Talbot. "Hands-free cleaning is hygienic and helps to stop the spread of illnesses, plus the cleaning and drying functions negate the need for toilet paper. For the consumer looking to stay at home, one is a vital consideration.

Margaret Talbot predicts that sales of wallhung fittings will also continue to grow. "Easy to install frame systems and retrofit products such as Vitrus have made wall hung easy for anyone wanting the most hygienic and up to date look. Wall hung fittings give an uncluttered look which is very much in line with the ‘bathscaping’ trend, and the bathroom is much easier to clean as there are no nooks and crannies and the floor can be cleaned without fittings getting in the way of the mop. Many of our wall-hung WCs feature Rim-ex – a rimless design that gets rid of one of the most unhygienic aspects of WC design without compromising flush performance."

"Bathscaping is the other bathroom buzzword for 2021 – the art of creating a harmonising scheme that meets all the family's needs while also being practical, clutter-free, and easy to look after."

Margaret Talbot Marketing Manager, VitrA