IN FOCUS WITH ANTHONY MCMORROW, KITCHEN KIT

In Focus

The Installer Magazine wanted to get to know new BiKKBI sponsors BA a little better and so we asked the company’s Key Accounts Manager, Anthony McMorrow, a few questions to enlighten us.

Hi Anthony, tell us about your role and your key stakeholders?

As National Key Accounts Manager I’ve been covering this position for two years now and I love the challenge and variety that the role presents. I have a fantastic customer base dealing with a range of key stakeholders in the builders' merchant sector.

. How has COVID-19 affected your customer base?

It’s been a very challenging time for businesses generally but we are all learning to adapt our business models to support the buying behaviour of our key stakeholders. For example, we have noticed a huge shift towards online sales and we have had to adapt to help our customers meet the change. As a company we continue to listen to and support our customers so they can deliver the promises they are making to their own customers.

What is Kitchen Kit?

Kitchen Kit is a new and exciting trade offer, from an installer’s perspective it is easy to choose, easy to buy and easy to build. We’ve done our research and taken time to understand what both merchants and installers need from this type of product. We have taken the hard work out of buying a trade kitchen by 

Kitchen Kit is a new and exciting trade offer, from an installer’s perspective it is easy to choose, easy to buy and easy to build.

pre-selecting the range of best sellers, including all components on one sku and offering a quick build cabinet solution with as little as a 30 second build-time!

Have you noticed any change in demand between contemporary and more traditional style kitchens?

Certainly J-Pull and slab kitchens continue to be on-trend but there will always be a market for the more traditional shaker style kitchen.

What are the benefits to merchants?

User-friendliness! Quite simply, Kitchen Kit provides the merchant with a product that’s on-trend, easy to stock and easy to sell. We have experts monitoring trends so the work is already done for the merchant as it takes any risk away.

The best selling skus can be stocked in store but the majority of the range is available on either 48-hour flat-pack despatch, or 10-day for rigid, so merchants don’t need to worry about clearing out stock if and when trends move on. Kitchen Kit is trade kitchens made easy and we have created a wealth of marketing material to help merchants sell Kitchen Kit. We pride ourselves on excellent customer service and high quality products keeping the merchants customers very happy. This UK manufactured product delivers on all levels as well as being very competitively priced.

Why should an installer buy this product?

We have taken time to develop this product and as well as offering a quality UK manufactured product with on-trend style and colours, we’ve made Kitchen Kit easy

We have experts monitoring trends so the work is already done for the merchant as it takes any risk away.

to build and fit. The ordering process is simple and Kitchen Kit is available off the shelf or on demand. Fitting a kitchen has never been easier, every part of the furniture has been made to be easy to fit, for example the 30 seconds to build-time is a real game changer as we know that time is money for installers. In addition, we have created marketing collateral for the installers to help them sell on to their end consumers.

Finally, the million dollar question! What challenges do you see ahead for the industry?

It’s very difficult to know what the future holds but this is a resilient industry and as long as we work together and adapt as an industry we can stay strong. I also believe that Kitchen Kit is available at just the right time as it will help merchants and installers meet new challenges head on.

www.kitchenkit.co.uk