5 minute read
Tradepoint loyalty scheme
SPOT THE DIFFERENCE
As B&Q continues to evolve as a business, the team across the hallway at Tradepoint have been busy evaluating the model, focusing on supporting BiKBBI and its members with a compelling proposition.
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It’s fair to say the changes that Tradepoint introduced last year, a percentage discount based on minimum spend, whilst fairly wholesome in its ethos, turned off members from using the card. It seems some saw it as less attractive versus the previous flat discount on a range of products held in store.
Whilst the old deal was restricted on product lines and the latter deal opened it up to products across the store, it seemed that the minimum monthly spend requirement simply turned members off.
However, as a result of great feedback, it seems the new flat 10% discount, without a minimum monthly spend requirement, is going down well with our members. Spend is up, both in volume and value, and members are requesting cards in record numbers! It seems the new offer, which is currently on trial, is proving compelling for our members.
What do members need to do?
Well, that’s simple; keep spending and saving. The more members that use Tradepoint as the place to go for tools and materials, the more likely Tradepoint is to extend or even permanently offer the discount without a minimum spend.
Know the difference
So here’s the deal: It’s possible that members are using the wrong card and are not benefitting from their BiKBBI member status. The cards in your wallet may look the same, but one gives members an instant 10% discount across all products in store, whilst other cards in your wallet will not.
If you’re unsure about whether you’re using the right card, simply visit your local Tradepoint counter (within B&Q) and ask the question, “Does this card provide me with a 10% discount without minimum spend?” If the answer is yes, off you go (and start saving money instantly), however, if the answer is no, then log into the BiKBBI members website, head for the ‘Cost Savers’ page and apply for your new BiKBBI Tradepoint card.
We’re unique
Fact: Combined spend means that BiKBBI members are in the top 10 percent of Tradepoint customers. Our members combined spend increases our importance and strengthens our buying power.
At the point of publication, no other trade association is afforded the 10% discount, without a minimum spend, It’s therefore a unique deal to our members.
www.bikbbi.org.uk
SUPPORTER OF THE YEAR
Roger Groves
BiKBBI Inspector Roger Groves was awarded Sport Supporter of the Year at the EFL Awards in London on Sunday 14th April. A lifelong Shrewsbury Town supporter, Roger has been handed this prestigious accolade for his tireless work with the ‘Supporters Parliament’ in recent years. This progressive initiative acts as a conduit between club and fans where dialogue and feedback is encouraged to the benefit of all. In addition to his work with the ‘Supporters Parliament,’ Roger has also helped build awareness of the clubs new Fanzone, funded by the ‘Football Foundation,’ the Fanzone was instrumental in the introduction of the safe-standing area to Montgomery Waters Meadow (Shrewsbury Town FC’s stadium). Speaking about his award Roger said, “It’s fantastic to receive this award because as lower league football fans we never expected to be recognised like this. It would be prudent to mention every Shrewsbury fan across the world as we couldn’t have done this without the support of the people around us. We love our club and we do what we do because we want to make life better for our fellow fans” Congratulations Roger!
RETURN TO FORM
After a dip in form in February, Charlton Athletic Women have bounced back with strong performances in March. The month began with a visit from local rival’s Millwall Lionesses. The game was staged at Charlton Athletics’ stadium, The Valley, with over 600 fans cheering on a 3-0 victory for the Addicks. The supporters were in fine spirit with an excellent turnout especially, when considering that it was the third match played at The Valley in a space of just five days. The game marked an emotional occasion for the club as it celebrated the life of former keeper Jordan Dawes who lost her life to cancer aged just 18. A range of tributes took place including both sets of teams walking out the tunnel in commemorative shirts to celebrate the life of the brave keeper. Goals from Kit Graham, Charlotte Gurr and Liz Ejupi secured maximum points for the reds under the floodlights. League leaders Manchester United were the next visitors. Despite a 2-1 defeat the players can be proud of their performance as they showed why they are competing for the top positions in the league. The Premier League giants have invested a lot of money into the women’s team being the only full-time side in the FA Women’s Championship. Initiatives like this will be great for sport long-term as more fans try out Women’s football for the first time. March ended with another three points gained on the road. Victory over London Bees at Barnet’s Hive Stadium has left the Addicks four points off second place, with three games left. The final games for Charlton Athletic Women will be Tottenham Hotspur (Home - April 21st), Crystal Palace (Away – April 28th) and Leicester City (Home – May 11th (5:30pm). Preparation has already begun for next season as the Charlton Athletic Women look to expand on its ever growing digital reach. In January and February the club left an impression of over 2.5 million fans on Twitter alone, and the club is now looking to increase its Instagram coverage. Long term we hope to bring in more fans into the game with crowds up more than 200% this season compared to previous years. You can follow Charlton Athletic Women on all social media accounts by following @ CAFCWomen. Turn to page 68 for an in-depth interview with Riteesh Mishra, First Team Manager, CAFCWomen.
