Industry news supplied

IMPEY INVESTS IN DIGITAL CAMPAIGN FOR SOHO RANGE

Wetroom manufacturer Impey has made a “substantial” investment in a digital marketing campaign to drive footfall to showrooms displaying the company’s blackframed Soho wetroom screen range – launched earlier this year at KBB Birmingham – across the UK. The company has created marketing assets to support retailers alongside the “significant, targeted online advertising campaign” aimed at driving potential customers to the Soho landing page. “The reaction to our Soho range has been fabulous and we have been delighted by the investment which our showrooms have shown in creating the most stunning displays,” said Impey group sales director Steve Huntly. Jerry Wallace of Soho retailer Bathroom Solutions in Bristol added: “We were drawn to the on-trend design, colour and finish of Impey’s Soho range, which is ideal for the market at the moment. “Soho has the contemporary look that customers are after and it’s an excellent modern option for the showroom. We have installed it as part of our window display; it’s a great addition to complement the range of wetroom solutions we offer and has been generating interest and sales.”

BERTAZZONI ENTERS DISHWASHER MARKET IN THE UK

Italian appliance manufacturer Bertazzoni – which partnered with several UK distributors earlier this year – has launched its first ever dishwasher models to the UK and Ireland markets.

The products – which will be available to consumers from early 2019 – are A+++ rated and available with or without a built-in sliding door. The company showcased the models for the first time at EuroCucina earlier this year.

“Since launching in the UK and Ireland last year, we’ve received positive feedback about the strength and quality of our product offering from consumers and suppliers alike, so it only made sense to extend our offering beyond cooking appliances,” said Bertazzoni UK and Ireland managing director Maurizio Severgnini.

“We’ve earned many loyal customers who understand that buying Bertazzoni means investing in Italian craftsmanship, beautiful engineering and high-end design. With the positive reaction we’ve had, we know that some will see this as an opportunity to fully equip their kitchen with Bertazzoni products, offering a complete design solution for the whole kitchen space.”

Severgnini added: “We’re expecting a strong response to the launch and can’t wait for these products to hit the market.”

BMA GOLF TOURNAMENT RAISES £2,300 FOR CHARITY

The Bathroom Manufacturers Association’s – BMA – annual bathroom charity golf tournament and after-dinner raffle – which took place on the 15th October at the Vale Resort Hotel in the Vale of Glamorgan – has raised £2,318 this year for its nominated charity the Children’s Burns Trust. Twenty companies and 44 players took part in the tournament this year, with 2020’s Rob Garfoot being crowned the overall winner and receiving the Robert Brown Trophy. The winning team comprised Garfoot, Hubert Burda Media UK’s Dean Buckingham, 2020’s Craig Rothwell and Abacus Direct’s Robert Weir. RAK Ceramics’ Michael Clarke won ‘Nearest the Pin’ while Lakes’ Mike Tattam won Longest Drive. Kastus sponsored the pre-tournament breakfast as well as the first and 18th holes, while raffle prizes were provided by Neoperl UK, The Water Label, Methven UK, Roca Laufen, Vitra UK, Roman, Kastus, Dallmer, Croam Showers and Conference Call Venues. “The Charity Golf Day is always a fantastic event,” said BMA CEO Yvonne Orgill. “We are grateful to those that took part and helped to make it such a memorable day. Our thanks also go to those that generously donated prizes for the charity raffle which helped boost the total raised to almost £2,500 for this very worthy charity.”

A new survey by the Water Regulation Advisory Scheme – WRAS – has uncovered the top 10 most complained about plumbing problems in the UK, with a dripping tap taking first place in the list alongside leaking pipes and clogged drains. The survey – which questioned 2,000 homeowners – found that a continuously running toilet, burst pipe, water temperature issue and noisy pipes also made the list alongside frozen pipes, flooding and a water storage tank failure. “Fixing faulty and leaking water fittings such as taps, pipes, and toilets as soon as possible is a good idea, both to save water and money where homes are on a water meter,” said WRAS managing director Julie Spinks. “Some leaks can also cause significant damage if not dealt with promptly. Many common plumbing problems can be prevented by using a qualified plumber and only installing water fittings or fixtures that have been tested to show they meet legal requirements.”