Company profile

IDEAL STANDARD: BRINGING THE BEST IN BATHROOM EXPERTISE AND TECHNOLOGY

A STORY OF DESIGN EXCELLENCE

Ideal Standard is one of the most recognised and respected bathroom brands in the United Kingdom. Consistently at the forefront of industry innovation, the company was founded on the philosophy of producing exceptional quality sanitaryware. This essence has always been at the core of the business and continues to drive product development forward.

Ideal Standard acquired renowned bathroom manufacturer Armitage Shanks in the 1990s and since then has been building on the brand’s reputation and market presence. In the UK, Ideal Standard is headquartered in KingstonUpon-Hull in East Yorkshire, with their ceramics manufacturing located in Armitage, Staffordshire. The company has more than two centuries of experience creating industry leading bathroom products. It prides itself on combining the best materials with expert craftmanship, ensuring that each solution leaving its factories’ doors, is ultrareliable, of the highest quality, and aesthetically pleasing.

Together, Armitage Shanks and Ideal Standard deliver innovative bathroom solutions to a broad spectrum of environments. In the healthcare sector, Armitage Shanks products, such as the Contour 21+ ceramic and Markwik 21+ brassware solutions use the latest anti-microbial technology minimise the risk of infection in healthcare estates, delivering the highest level of hygiene in UK hospitals. Both products have been designed with the installer in mind, and feature mechanics which make them extremely easy to fit and maintain.

Ideal Standard is proud that its products are built to help make the lives of installers in all sectors easier. By continually producing awardwinning products which are renowned for quality, efficiency and dependability, the company endeavours to support installers in exceeding their own customers’ expectations.

Ideal Standard is proud that its products are built to help make the lives of installers in all sectors easier. By continually producing award-winning products which are renowned for quality, efficiency and dependability, the company endeavours to support installers in exceeding their own customers’ expectations.

AWARD-WINNING DESIGNS FOR UK HOMES

Ideal Standard is continually investing in R&D to develop beautifully designed and cutting-edge bathroom suites for the domestic and residential market, such as its latest range, Studio Echo.

Studio Echo is the company’s elegant new mid-century bathroom collection and is the evolution of the company’s most celebrated range, Studio.

Award-winning design group, Studio Levien, created the comprehensive, trend-led range of Studio Echo products, balancing beautiful aesthetics with the practicalities of a family bathroom. The collection benefits from a number of design features which refresh the products for the modern home. With a lighter,

Studio Echo is the company’s elegant new mid-century bathroom collection and is the evolution of the company’s most celebrated range, Studio.

Harmonique MD060 Sequel V TM006

UK

TOWEL WARMERS & RADIATORS

Vogue (UK) Ltd

Strawberry Lane, Willenhall, West Midlands, WV13 3RS

understated appearance, Studio Echo has been created to survive decades of use. It is more refined, the shapes are pure and organic, toilets are smaller and seats thinner, with wall-mounted options giving a clean and contemporary look. In addition, the toilets can be flushed at low water volumes, helping to save utility costs. For those working with smaller bathrooms, Studio Echo, also features a corner hand rinse basin and a short projection close-coupled back-to-wall toilet maximises the use of space. Blending in with most interior styles, it is compatible with the Ideal Standard Tempo semicountertop and WC furniture options. SMARTER, QUIETER, CLEANER SOLUTIONS

Ideal Standard’s design credentials are perfectly complemented by its forward-thinking approach to sustainability. With so many consumers and building owners seeking to minimise water usage, the company developed its patented AquaBlade™ technology to help installers meet the demands of end-users.

AquaBlade™ uses exclusive technology to offer superior flushing performance in toilets, even at low water volumes. The system uses an innovative ‘Microslot’ technology – a system of channels within the toilet

AquaBlade™ uses exclusive technology to offer superior flushing performance in toilets, even at low water volumes.

The AquaBlade™ integral technology gives optimum water flow from the top of the bowl on every flush and covers every inch of the ceramic, keeping the toilet bowl immaculately clean.

which creates a cascading wall of water from the top of the toilet bowl opening and two powerful plumes to energise the flush action.

Unlike traditional flushing systems where water does not cover the entire toilet bowl – the AquaBlade™ integral technology gives optimum water flow from the top of the bowl on every flush and covers every inch of the ceramic, keeping the toilet bowl immaculately clean.

It is also around 25 percent quieter than traditional flushes as all the flows are streamlined with the bowl surfaces which reduces splashing and maximises efficiency. BRAVER, BOLDER BRASSWARE

As well as leading the way in ceramic design, Ideal Standard also has unrivalled expertise when it comes to brassware, with its current portfolio having recently been significantly expanded to include six ranges. The comprehensive collection features unique taps and mixers designed to work in harmony with contemporary bathrooms.

The new launch comprises beautiful and durable brassware products from six core Ideal Standard ranges: Calista, Ceraflex, Ceraline, Tempo, Tesi and Concept Air. Ideal Standard’s new collections offer a superb breadth of range in terms of the individual products within them to suit the requirements of residential new build developers, as well as installers and end-users.

At the more premium end of the scale, the Germanengineered Concept Air tap includes distinctive super slim and tall vessel mixers which use a slender high performance ceramic cartridge. Meanwhile, Tesi, is the perfect choice for bathroom settings which demand premium aesthetics, featuring refined design elegance combined with high-quality German engineering.

Ideal Standard’s Tempo range features a combination of gentle curves and straight edges making it versatile enough for use with both round or square bathroom suites. Additionally, Ceraline possesses an iconic cylindrical body shape. The availability of high and lowpressure variants makes Ceraline a great choice for use in both new build and bathroom improvement projects, as well as its attractive £75 RRP price.

The entire brassware collection, from Calisa to Concept Air prices from £70 to £290 respectively.

For projects where price is a priority, the collections offer simple, quality, cost effective solutions. Due to the incorporation of Ideal Standard’s FirmaFlow® technology, Ceraflex has been tested to last almost twice as long than the industry standard, with an estimated lifespan of 10-15 years of daily usage.

For more information about Ideal Standard and its full range of solutions, visit: www.ideal-standard.co.uk.